Tolly Dolly Posh Fashion
Lost Shapes x TDP

Pen to Paper Interview with… Heather Knight of Fashion Revolution

By April 4, 2017 Ethical, Pen to Paper

‘Pen to Paper’ is a feature on TDP which involves an informal handwritten form of interview between myself and creatives –  from fashion designers, photographers, journalists, artists and musicians, to people who generally inspire me from day-to-day. 


Fashion Revolution 2017 - Heather Knight Interview

Fashion Revolution began after the Rana Plaza factory collapsed on April 24th, 2013, in order to push brands and open up the conversation about the real issues within the fast-fashion industry. Fashion Revolution helps consumers understand what is going on behind the label, inspiring them to create change and ask questions.
Heather Knight heads up the branding and communications for Fashion Revolution. She makes sure everything looks good and sounds great, from Fashion Revolution campaign materials, fanzines and reports, to website, social media and newsletters. She believes in the power of creativity to make an idea irresistible, and the ability of communications to inspire real change.

 WEBSITE // TWITTER // FACEBOOK // INSTAGRAM // ZINE


Fashion Revolution 2017 - Heather Knight Interview


~ READ THE FULL TRANSCRIPT ~


If you’ve been reading my blog for long enough then you would have read the words ‘Fashion Revolution’ a hundred times over by now. It’s one of the most influential campaigns regarding the fashion industry and I couldn’t be more honoured to be connected to the team in some way. They’re all truly passionate about the work they do and supporting them is one of the easiest decisions I’ve ever had to make.

With Fashion Revolution Week just around the corner (April 24th – April 30th), I thought it would be a great way to start my Pen to Paper series back up and get some direct answers from Heather Knight, who heads up branding and communications.


Even in the past 4 years since Fashion Revolution began, we’ve seen a real shift… both in brands becoming more transparent and in consumers expecting and demanding transparency. There’s still a long journey ahead → We want a radical change in the way our clothes are sourced, produced and purchased, but there’s momentum to change.

What has it been like to watch the fashion industry change over the years?


Fashion Revolution 2017 - Heather Knight Interview

Fashion Revolution 2017 - Heather Knight Interview


We shouldn’t shy away from presenting the shocking, grim realities, but they should be accompanied with inspiration and action. Making people feel guilty isn’t going to change behaviours – that’s been proven not to work. Showing that ethical fashion can look good and feel good and can make your wallet (and the planet) happy is a great way to shift hearts, minds + behaviours.

Do you believe we should focus on the more positive sides of ethical fashion or do you believe talking about the harsh truths is more important?


I personally believe this is one of the reasons Fashion Revolution has been such a powerful initiative. It has opened my eyes to many of the tragedies over the past few years but it has also made me see things in a new light and made me really champion those who are behind our clothes. It’s quite incredible to think that transparency is becoming more important, showing proof that we can get the results we as consumers are now asking for.

Fashion Revolution 2017 - Heather Knight Interview


Buying from ethical brands is an option off their radar – there are misconceptions that ethical fashion is expensive, dull and ‘unfashionable’, but there are some amazing and affordable brands out there. But buying new clothes should be a last resort – there are so many better ways to update your wardrobe, from charity shopping, vintage, swapping or the clothes you already own! ↳ www.fashionrevolution.org/haulternative

What do you think stops the everyday shopper from purchasing from ethical brands?


Last year we had 1,251 brands/retailers respond with #IMadeYourClothes, and over 370 were major global brands. It was great to see G-STAR RAW respond with an interactive map and stories of their producers. American Apparel produced a video, and Marimekko dedicated part of their website to sharing stories about their producers.

With #whomademyclothes, what brands have had the best responses overall?


Fashion Revolution 2017 - Heather Knight Interview


We want to see even more people participating, asking #WhoMadeMyClothes and more brands than ever replying with #IMadeYourClothes and demonstrating transparency in their supply chain. We want a BIGGER LOUDER Fashion Revolution that reaches more people in more countries around the world, inspiring people to think differently about the clothes they buy and wear.

What are your goals for Fashion Revolution in 2017? What can we all do to support it?


GET INVOLVED: www.fashionrevolution.org/get-involved

Thank you so much to Heather for answering some questions, especially when we’re just 20 days away from the big week of pushing for change. Make sure to get involved as much as you can and follow Fashion Revolution throughout the year too. I know I will!


(Images courtesy of Fashion Revolution)


Lots of Love… Tolly Dolly Posh xx

You Might Also Like

1 Comment

  • Reply Pappa Posh April 8, 2017 at 9:44 pm

    Tolly this is a really great interview. Would it be possible for you to link up with some activity in Florence? There must be something happening you could get involved with? Perhaps other bloggers, or university students? May be Heather could connect you with someone?

    Great post.

Leave a Reply