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Sustainability of the Fashion Industry Inquiry | Interview with Mary Creagh MP

By November 16, 2018 Ethical

I recently had the chance to attend what is called an ‘evidence hearing’ at the Victoria & Albert Museum in South Kensington, London, as part of the UK Parliament’s Environmental Audit Committee‘s inquiry into sustainable fashion. This is actually an incredibly exciting time, as the inquiry may go onto help aid the Government to ensure we are starting to create a newer, more environmentally conscious fashion industry.

Sustainability of the Fashion Industry Inquiry - Mary Creagh MP Interview


How To Stop Feeling Self-Conscious and Judged - Confidence Advice - 15 Year Old Teen Blogger

  LOCATION:
Victoria & Albert Museum
London


 (Mary): The Environmental Audit Committee is conducting an inquiry into fast-fashion. We want to look at the global carbon footprint of the fashion industry and to see how Government and consumers and the industry itself can reduce the huge amount of environmental resources that the fashion industry consumes every year.

(Tolly to Mary): For those who don't know, what is the inquiry about?

I had the opportunity to sit down with Mary Creagh, an MP (Member of Parliament) and the Chair of the Environmental Audit Committee, which is the group responsible for considering how the Government is doing in terms of environmental protection and sustainable development in the UK. The committee was behind securing the recent ban on microbeads in cosmetics products and hopefully, with the sustainable fashion inquiry, they will go on to do much more.

I know that a lot of people will be new to the concept of a parliamentary inquiry – trust me, I am too! – so, I want to discuss what it all means, as well as some takeaways from the evidence session itself. Some of those giving evidence at the hearing included Eco-Age founder, Livia Firth; journalist and writer, Lucy Siegle; the Sustainability & Innovation Director of Stella McCartney, Claire Bergkamp, and the Director and Professor of Fashion Design for Sustainability, Dilys Wiliams.


(Mary): The government sets the rules in which all companies operate. So, at the moment we have rules that say, you’ve got to check your supply chain to check that you’re not employing slaves, for example. So, there might be some recommendations that we want to make to Government about what companies should do.

We’ve heard today from bloggers and upcyclers, about how we can all make our clothes last for longer, and how we can incentivise companies to look at new business models. Rental models, for example. The most sustainable garment is the garment you already own. So basically, buying less, buying better and wearing clothes for longer.

Compared to independent initiatives surrounding these issues, what can the Government do?

Sustainability of the Fashion Industry Inquiry - Mary Creagh MP Interview

There were two clear take-aways for me, not only from the evidence session that I attended but also from the initial session which I watched on live stream (both of which you can watch here). Firstly, it’s that, as Dilys Williams so rightly said, the system and the model of fast-fashion are broken. There is no way in which we can continue producing and consuming at the same rate that we are, in a sustainable manner – this goes for the UK and elsewhere.

The Ellen McArthur foundation states that textile production uses around 93 million cubic metres of water and an estimated 1.2 billion tonnes of greenhouse gas emissions, per year, which is more than flights and maritime shipping combined. And in the UK specifically, the consumption of clothing itself is rapidly rising, alongside disposal rates, with 350,000 tonnes of clothes being discarded to landfill, according to WRAP.

In terms of statistics, these are all numbers that a lot of us have already considered or educated ourselves on but there’s more to it than that. In the first evidence hearing, a common theme regarding the initial design process of our clothing arose and it was brought up again at the V&A with fashion designer, Phoebe English, speaking on the panel. She reminded us of the large amounts of waste created before a garment even gets on the shop floor. After describing the pattern cutting process, Phoebe said, “There is waste from every single garment on the high street. Where is that waste going?”.

Sustainability of the Fashion Industry Inquiry - Mary Creagh MP Interview

There are many different elements to the conversation and that’s the second takeaway that became very apparent; what recommendations does a committee put forward to a Government, when there are so many angles and specific issues to focus on? There is no one set solution to creating a sustainable fashion industry. Even when we say the system is broken and creating a new one seems like the only answer, a new system will always come with its challenges, too.

For example, a circular fashion industry could work in theory but only if you’re also looking at circularity in a social sense, as Dilys Williams suggested. A circular economy is a regenerative system which thrives on reuse, remanufacturing, repairing and recycling but we can’t transform the fashion industry into a closed-loop system unless the consumer mindset shifts dramatically, and that is a great feat we face.


(Mary): We need to reconnect people with their clothing. We’re sitting in the Fashioned from Nature exhibition at the Victoria & Albert museum which reminds us that everything that we make comes from the earth, whether it’s polyester which is a by-product of the oil and gas industry; silk, feathers, fur, leather, cotton, wool – are all made in nature. Reconnecting people with their clothes, reskilling people to look after their clothes, look after them better, wear them for longer, repair them when they get holes in them – I think these are all techniques that we are keen to look at as a committee.

But also, we’re keen to look at the whole fashion industry and look at how the £32 billion industry which has one of its global headquarters in London, can play its part in reducing its environmental footprint and what Government needs to do, to make that happen.

How do we balance changing a broken system with the economy?

Sustainability of the Fashion Industry Inquiry - Mary Creagh MP Interview

One of the suggestions relating to the idea of circularity, once again came from Professor Dilys Williams – perhaps a recommendation to the Government could come in the form of reduced VAT on repair services, which as Graeme Raeburn (one half of the Christopher Raeburn duo) pointed out is something that has already been executed in Sweden.

Although we may not be at a point in time where the general public has learned how to darn socks and tailor trousers, if we allow services for these repairs to become more accessible, it could cause a shift in how we appreciate clothing and in turn, create an environmental shift, too.

Along with circularity, the Scottish Government has already started in this direction with the ‘Make Things Last‘ strategy which has trialled large-scale reuse and repair hubs.


(Mary): I don’t think the UK is really far behind. We have modern slavery laws, I think we are good at recycling our clothes to charity shops; what is coming out is that clearly when we’re sending those clothes to the recycling shops, they may not be getting sold. We’re not very good at collecting clothes in household waste. We’ve got 350,000 tonnes a year that’s going to landfill and another 50 or 60,000 being burned.

So, we are bad in terms of buying a lot more clothes than the rest of Europe. We’re buying 27 kilos of clothes a year. We are good at then recycling it but we’re not clear with what happens with the clothes at the end of their life. The fact that 23% of what we buy just ends up sat in our wardrobe, a lot of it because it no longer fits us, is one of the interesting statistics from today’s session.

Is the UK far behind in terms of making progress with these sustainable issues?

Sustainability of the Fashion Industry Inquiry - Mary Creagh MP Interview


Myself and Mary Creagh, MP at the Victoria & Albert Museum, Fashioned from Nature exhibition


The complexity of the issues at hand go as far as advertising and how fast-fashion actually affects us all psychologically. If fast-fashion and unsustainably produced textiles are as destructive to ourselves and the environment as products that we see on the shelves of supermarkets, with labels to warn us of toxic ingredients that could potentially cause us bodily harm, is it time that legislation is put in place in order to make consumers more aware of what they’re really buying into? Is it time that we are shown the true cost of a £5 t-shirt before we reach the checkout, bringing back what Lucy Siegle called a ‘pause for thought before buying‘ that’s been stripped away with such fast consumption habits?


(Mary): I think one of the most surprising things is about the psychological impact of fashion and how the endorphin rush you get after buying something new, wears off after about three days. That’s something very interesting and relates to my own experiences. So, how fast-fashion is potentially fuelling unhappiness in young people, who are buying more, spending just as much as they did in the past but wearing for much less time. I think this constant cycle of consume, spend, throw is not a cycle that makes people happy.

What's been one of the most surprising things to come out of the inquiry, so far?

As I now personally have a large understanding of many of the issues raised at the evidence hearing, it’s been clear to me that the system is broken for quite some time now, but it’s even clearer that we are in dire need of answering a pivotal question, which was once again raised by Professor Dilys Williams…

Do we want to keep the current industry or do we want to live within planetary boundaries? 


If you want to learn more about the Environmental Audit Committee and the ‘Sustainability of the fashion industry inquiry‘, take a look at the Parliament website. Follow the committee on Twitter @CommonsEAC and voice your thoughts with #EACFixingFashion.

 

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Pen to Paper with… Lauren McCrostie

By August 25, 2017 Pen to Paper

‘Pen to Paper’ is a feature on TDP which involves an informal handwritten form of interview between myself and creatives –  from fashion designers, photographers, journalists, artists and musicians, to people who generally inspire me from day-to-day. 


lauren mccrostie actress interview - ethical fashion blogger tolly dolly posh

Lauren is a 21-year-old freckle faced actress from London with a bursting passion for the environment. Interested in all realms of the topic, she is actively engaged in promoting ethical and sustainable initiatives and championing organisations who are doing good.  Lauren is also obsessed with recycling.
Lauren’s acting working includes Miss Peregrine’s Home for Peculiar Children (as Olive) and The Falling (as Gwen).

TWITTER // INSTAGRAM


lauren mccrostie actress interview - ethical fashion blogger tolly dolly posh


READ THE FULL TRANSCRIPT ~


A while ago I had the opportunity to Skype with Lauren McCrostie (who you may have seen on the big screen last year, with her role as Olive in Miss Peregrine’s Home for Peculiar Children) after we connected on Twitter quite some time ago. Although I connect with dozens upon dozens of like minded people, a lot of them are usually directly within the fashion industry so when I get talking with someone who isn’t necessarily within that field, it’s always rather interesting.

Of course, I had to take the opportunity to ask Lauren to answer some questions for my Pen to Paper series because what she had to say was definitely worthy of sharing with the rest of you. It’s always good to see if peoples thoughts align with yours when they’re coming in at it from a different angle.


So much! The waste in the film industry is colossal but there are some amazing organisations working on improving this for us all, like Adgreen, EarthAngels and The Costume Directory team. We have become such a disposable culture and this has sadly infiltrated into almost every sector.

How does all of this fit into your experience as an actress?


lauren mccrostie actress interview - ethical fashion blogger tolly dolly posh

lauren mccrostie actress interview - ethical fashion blogger tolly dolly posh


People have this idea of that ‘eco’, ‘sustainable’ brands are dull + shapeless but this is so outdated. There are countless stylish brands offering a diverse range of beautiful + well-crafted pieces. Many coveted by huge mainstream stars (a la Rihanna in Reformation!).

What do you think stops the everyday consumer from shopping with ethical brands?


Being an actress, Lauren has wonderfully gathered a following on her social media platforms and I have to say, I’m really thankful for how she uses that audience. As if Lauren was Rihanna, Lauren holds up ethical brands highly and proudly, which I think we need more of. There’s a common argument that we need to praise fast-fashion brands that are starting to implement sustainable ideas, which is, of course, true to a certain extent, but I believe we need to focus on those who are doing good, just as equally and if not, more so.

And if you’re a vegan or a vegetarian, Lauren’s your go-to gal, as well. And for recycling. She’s got it all covered and she’s utilising the opportunity she has to share it all with a wide range of people.

lauren mccrostie actress interview - ethical fashion blogger tolly dolly posh

lauren mccrostie actress interview - ethical fashion blogger tolly dolly posh


The fact that this is becoming more of a topic in mainstream conversation is really positive! It should be sung + celebrated! We must grow a greater sense of consciousness of our power as consumers + the impact we have on our environment. This should feel empowering and exciting! We have the ability to change things! To build a better future!

What's some progress you've seen that you believe needs highlighting?


I hands down agree with Lauren that making change and following a path of having ethics in mind can feel downright empowering. I feel as if it should feel even more empowering to a younger generation (myself and Lauren included – she’s 21 and already a superstar!), which is why I’m always trying to be as positive and as inspiring as I can be across my platforms.


I would love to support this movement more by raising more awareness + educating the mass the TRUE COST fashion has. We can no longer claim to be victims of ignorance. We have the responsibility as to allow ourselves to be educated. Equally, I think it is important to stay focused on creating lasting change, regardless of scope.

What's your next goal within sustainability etc?


Even if all this post does is inspire you to click the follow button on Lauren’s Instagram, I’ll be happy. I’m excited to see what she’s planning for the future and how she can use her platform to continue pushing for changes.

How would you answer these questions? Let me know in the comments!


Do you feel inspired? If so, perhaps you might be interested in nominating Tolly Dolly Posh for an Observer Ethical Award. If you believe my commitment to ethical fashion is award-winning, click this link and leave my name, link and a few words in the Young Green Leaders category. 

 

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Pen to Paper with… Eleanor Amari of Remake

By July 10, 2017 Pen to Paper

‘Pen to Paper’ is a feature on TDP which involves an informal handwritten form of interview between myself and creatives –  from fashion designers, photographers, journalists, artists and musicians, to people who generally inspire me from day-to-day. 


Eleanor Amari - Remake Our World

Remake is a platform dedicated to building a conscious consumer movement, using its voice to improve and shape the lives of those who make our clothes.  Eleanor Amari is the content manager at RemakeShe pushes forward the depth, breadth and visual identity of Remake’s video and social content. She’s focused on telling engaging stories that humanise the fashion supply chain.
Remake has worked with the likes of Parsons to show three fashion design students how their clothes are made, directly in Cambodia.

 WEBSITE // TWITTER // FACEBOOK // INSTAGRAM // TDP STORY


Interview with REMAKE Our World - Eleanor Amari


READ THE FULL TRANSCRIPT ~


Next up in my Pen to Paper series, I want to re-introduce you to the movement of Remake, or Remake Our World. I say re-introduce as I’ve mentioned their work on my blog before, more specifically in my post about ethical fashion education. I had the opportunity to ask one of their team members, Eleanor Amari, some questions about what they’ve learned since the beginning and how she thinks we can play our part.


 Ethical fashion has a bad reputation (“it’s a hemp sack” “it’s too expensive/over priced”), on a broken foundation (Retail has failed us. We expect fast & cheap only because we are used to it).

What do you think stops the everyday consumer from shopping with ethical brands?


I believe I first discovered Remake via Ayesha Barenblat’s TED talk (which I seem to no longer be able to find). Ayesha is the founder of Remake and her message is simple but powerful. It’s always good to raise up those with a similar mindset so if you enjoy reading my blog, you’ll probably find her work equally as interesting.

Interview with REMAKE Our World - Eleanor Amari

Interview with REMAKE Our World - Eleanor Amari


Remake began because… Fast Fashion is OUT! High volume @ low cost ⟹ Ongoing human rights abuses behind our clothes. Slow fashion is IN! It’s a win-win: looking good while doing good is possible, and what we want. 

Why and how did Remake begin?


One of my favourite Remake features is their #humansoffashion series (which I am honoured to have been a part of over on Remake’s blog) which mainly lives its life on Instagram. It’s simple yet powerful, focusing on different opinions on fashion from different women (and men) all around the world.


Across the world, ladies want to look good while doing good ❤❤❤ ↬ We want your stories! We’re all #humansoffashion, share your story with us to grow the movement: [email protected]

On Instagram, you have your #humansoffashion series - what has been the most surprising answer to your questions?


Interview with REMAKE Our World - Eleanor Amari

Embedded within this post is Remake’s short film, Made in Cambodia which, for ten minutes, should be mandatory viewing material. Remake took three students from Parsons School of Design in New York, to Cambodia where they met some of the garment workers behind our clothes. It’s eye opening and closes that gap and disconnect we often find ourselves dealing with when trying to share the hard truths of the industry. I think it’s really important the lovely ladies who were a part of it, were of a younger generation. We need more young people behind these sorts of campaigns in order to start changing our future.


Char Wong. Despite her burdens (she works in some of the world’s worst factories) she still hopes & dreams for a better future. She speaks up for her rights. As fellow ladies, we can support her fight by voting for brands who support their makers. Meet Char Wong on remake.world

What is one of the most eye-opening and inspiring stories you've learned from a maker or 'invisible woman'?

 Say NO to fast fashion. A whole new fashion world will open to you from there!


Thanks so much to Eleanor for answering these questions and for doing your part in pushing the industry in a more positive direction. If you’re interested, read what I had to say on their blog here.

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Pen to Paper Interview with… Natalie Grillon of Project JUST

By May 22, 2017 Pen to Paper

‘Pen to Paper’ is a feature on TDP which involves an informal handwritten form of interview between myself and creatives –  from fashion designers, photographers, journalists, artists and musicians, to people who generally inspire me from day-to-day. 


Natalie Grillon - Project Just

Project JUST is building a community to help consumers change the way they shop for clothing. The online platform features a brand wiki where shoppers can search a brand and access profiles researched by ethical, social, and environmental factors and a Seal of Approval, awarded to the best brands in the industry. Project JUST also publishes a series of fashion-focused content including shopper profiles, supply chain investigations, garment worker profiles, city shopping guides and styling posts to help shoppers put their values into action.

Project JUST has been featured on Refinery 29, Cosmopolitan, Take Part & ELLE.

 WEBSITE // TWITTER // FACEBOOK // INSTAGRAM // #IAMJUST


project just co-founder natalie grillon interview


~ READ THE FULL TRANSCRIPT ~


I believe I discovered Project JUST last year when researching ethical directories. It was when I’d just started to really delve into the world of brands dedicated to ethics and sustainability. There are a handful of excellent resources out there, it just takes a bit of digging but none of them were quite what I was looking for, especially as somebody who is attracted to simple, eye-catching websites and easy to browse platforms. I was rather relieved when Project JUST came up on my browser because it ticks all of those boxes and isn’t just a directory. It really is a resource.

As with many recent ethical fashion related initiatives, Project JUST started after the Rana Plaza collapse of spring 2013 and has now grown into a well-respected platform which connects consumers with stories behind the brands they shop from, and not just ones which are typically known to be ethical. If you want to learn more about the Primark’s and ASOS’s of the world, Project JUST is a great place to start for clear and concise information.


Not enough space! My handwriting is BIG. Started in 2013 to help consumers learn the stories behind their clothes, launched site in Dec 2015.

Why and how did Project JUST begin?


project just co-founder natalie grillon interview

project just co-founder natalie grillon interview


How automatic many of our behaviours are – it’s a journey to empower a consumer to change the way they shop – it doesn’t happen overnight.

What's the most eye-opening thing you've learned since launching?


Listening to Natalie and other co-founder, Shahd AlShehail, discuss Project JUST on Kestrel Jenkin’s Conscious Chatter podcast was rather insightful and as I’ve said before, I would highly recommend giving Kestrel’s podcast a listen and not just for that episode alone.

Not only does Project JUST list out pros and cons for different brands, it also has a great “slang” dictionary for those of you wanting to scrap up on your ethical and sustainable lingo.


Price and sometimes design. Consumers need to have a product that matches style, size, price and then sustainability.

What do you think stops the everyday consumer from shopping with ethical brands?


project just co-founder natalie grillon interview

project just co-founder natalie grillon interview


If you must buy, buy vintage or quality (and wash your clothes less ) 

What is one thing we can all be doing to become better consumers?


As I often tend to reiterate around here, small steps lead to greater things which I believe comes through in Natalie’s answers. Being conscious and educating yourself is putting yourself on the right path to learning more about the stories behind your clothes. We wear them every day, don’t we?

As the site is also a bit of a community, I recently took part in the #IAMJUST interview series which is a bit like Pen to Paper. Head over to read through my own handwritten answers and discover Project JUST for yourself!

(I was kindly gifted a free annual membership to Project JUST’s directory, however, this interview had been set-up in advance and all opinions are my own!) 

 

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Pen to Paper Interview with… Heather Knight of Fashion Revolution

By April 4, 2017 Ethical, Pen to Paper

‘Pen to Paper’ is a feature on TDP which involves an informal handwritten form of interview between myself and creatives –  from fashion designers, photographers, journalists, artists and musicians, to people who generally inspire me from day-to-day. 


Fashion Revolution 2017 - Heather Knight Interview

Fashion Revolution began after the Rana Plaza factory collapsed on April 24th, 2013, in order to push brands and open up the conversation about the real issues within the fast-fashion industry. Fashion Revolution helps consumers understand what is going on behind the label, inspiring them to create change and ask questions.
Heather Knight heads up the branding and communications for Fashion Revolution. She makes sure everything looks good and sounds great, from Fashion Revolution campaign materials, fanzines and reports, to website, social media and newsletters. She believes in the power of creativity to make an idea irresistible, and the ability of communications to inspire real change.

 WEBSITE // TWITTER // FACEBOOK // INSTAGRAM // ZINE


Fashion Revolution 2017 - Heather Knight Interview


~ READ THE FULL TRANSCRIPT ~


If you’ve been reading my blog for long enough then you would have read the words ‘Fashion Revolution’ a hundred times over by now. It’s one of the most influential campaigns regarding the fashion industry and I couldn’t be more honoured to be connected to the team in some way. They’re all truly passionate about the work they do and supporting them is one of the easiest decisions I’ve ever had to make.

With Fashion Revolution Week just around the corner (April 24th – April 30th), I thought it would be a great way to start my Pen to Paper series back up and get some direct answers from Heather Knight, who heads up branding and communications.


Even in the past 4 years since Fashion Revolution began, we’ve seen a real shift… both in brands becoming more transparent and in consumers expecting and demanding transparency. There’s still a long journey ahead → We want a radical change in the way our clothes are sourced, produced and purchased, but there’s momentum to change.

What has it been like to watch the fashion industry change over the years?


Fashion Revolution 2017 - Heather Knight Interview

Fashion Revolution 2017 - Heather Knight Interview


We shouldn’t shy away from presenting the shocking, grim realities, but they should be accompanied with inspiration and action. Making people feel guilty isn’t going to change behaviours – that’s been proven not to work. Showing that ethical fashion can look good and feel good and can make your wallet (and the planet) happy is a great way to shift hearts, minds + behaviours.

Do you believe we should focus on the more positive sides of ethical fashion or do you believe talking about the harsh truths is more important?


I personally believe this is one of the reasons Fashion Revolution has been such a powerful initiative. It has opened my eyes to many of the tragedies over the past few years but it has also made me see things in a new light and made me really champion those who are behind our clothes. It’s quite incredible to think that transparency is becoming more important, showing proof that we can get the results we as consumers are now asking for.

Fashion Revolution 2017 - Heather Knight Interview


Buying from ethical brands is an option off their radar – there are misconceptions that ethical fashion is expensive, dull and ‘unfashionable’, but there are some amazing and affordable brands out there. But buying new clothes should be a last resort – there are so many better ways to update your wardrobe, from charity shopping, vintage, swapping or the clothes you already own! ↳ www.fashionrevolution.org/haulternative

What do you think stops the everyday shopper from purchasing from ethical brands?


Last year we had 1,251 brands/retailers respond with #IMadeYourClothes, and over 370 were major global brands. It was great to see G-STAR RAW respond with an interactive map and stories of their producers. American Apparel produced a video, and Marimekko dedicated part of their website to sharing stories about their producers.

With #whomademyclothes, what brands have had the best responses overall?


Fashion Revolution 2017 - Heather Knight Interview


We want to see even more people participating, asking #WhoMadeMyClothes and more brands than ever replying with #IMadeYourClothes and demonstrating transparency in their supply chain. We want a BIGGER LOUDER Fashion Revolution that reaches more people in more countries around the world, inspiring people to think differently about the clothes they buy and wear.

What are your goals for Fashion Revolution in 2017? What can we all do to support it?


GET INVOLVED: www.fashionrevolution.org/get-involved

Thank you so much to Heather for answering some questions, especially when we’re just 20 days away from the big week of pushing for change. Make sure to get involved as much as you can and follow Fashion Revolution throughout the year too. I know I will!


(Images courtesy of Fashion Revolution)


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Pen to Paper Interview with… Ben Alun-Jones of UNMADE

By June 8, 2016 Pen to Paper

‘Pen to Paper’ is a new feature on TDP, which involves an informal handwritten form of interview between myself and creatives –  from fashion designers, photographers, journalists, artists and musicians, to people who generally inspire me from day-to-day. 


bio pic

Founded by Royal College of Art graduates Ben Alun-Jones, Hal Watts and Kirsty Emery, UNMADE collaborates with creatives across a range of disciplines to bring together the best of art, fashion and design, which you then define.
In just a few clicks disrupt your pattern, shift lines and clash colours to create a made-to-order piece of knitwear that’s uniquely you. They hold no stock and nothing is produced until you submit your order. You can find them in features including The New York Times, DAZED, BoF, The Guardian and more.

 WEBSITE // TWITTER // FACEBOOK // INSTAGRAM


Ben Alun-Jones UNMADE Interview


~ READ THE FULL TRANSCRIPT ~


When I discovered UNMADE through Susie Bubble’s blog (Style Bubble), I knew instantly that this was the kind of brand I’d like to know more about. Mixing technology with ethical and sustainable fashion is basically a dream for me and that’s exactly what they’re combining. I had the chance to send over some questions to Ben Alun-Jones who is one of their founders to ask some more about how their brand works and what they’re doing to make their mark in not only the sustainable area of fashion, but the industry as a whole.

The brand brings together innovative technology which lets consumers manipulate and change the designs of their knitwear to exactly how they want them, with the original designs coming straight from the minds of designers and artists including Christopher Raeburn, Malika Favre and Nicolas Sassoon. They have no stock which reduces waste and makes the whole experience even more unique.


We saw an industrial knitting machine for the first time. 💡 This was the lightbulb moment. We could make a unique garment from a digital file in a matter of a few hours. Now to make that dream a reality… (The software didn’t exist yet).

How and when did the concept for UNMADE come about?

Ben Alun-Jones UNMADE Interview

Ben Alun-Jones UNMADE Interview

Ben Alun-Jones UNMADE Interview


Simply put, no. Short term financial benefits trump longer term ethical and sustainable benefits. We’re trying to make a viable alternative to current industrial production (That happens to be more ethical and sustainable). We want people to choose it because its better, not because its more sustainable.

Do you think enough is being done to combat the issues around ethical and sustainable fashion?

What Ben said about making their brand a better alternative rather than a ‘more sustainable’ one was quite interesting to me. That’s the aim, isn’t it really? To be able to go to a brand with the knowledge that they’re focusing on ethical and sustainable issues, but actually shop from them because their designs and products are what draw you in.

Ben Alun-Jones UNMADE Interview


We are a completely different approach to working with brands, customers and manufacturing. We need the acceptance of all these people. (This is hard).

Technology is a big, if not the most important part of how UNMADE runs - what's the biggest challenge you face with weaving tech into fashion?

We’ve had to build all the tools to make unique production work on an industrial scale. Now we’re taking it to the wider industry to create a more creative, more sustainable and more responsive approach to the industrial production. Watch this space…

What's your next aim? What direction do you see the brand going in?

As an aspiring designer who wants to focus on sustainability as I grow and learn, UNMADE is a huge inspiration to me. The concept may be niche, but it’s not hard to imagine it growing even bigger and having a wider reach. I’m excited to see what’s coming next, especially when we’ve been left with a ‘Watch this space…


(IMAGES COURTESY OF UNMADE)


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Guest Scrap Social: Areeba – Not Your Type

By February 22, 2016 Scrap Social

As part of my Scrap Social series, I thought it would be interesting to take a look into the scrapbooks of other bloggers and creatives in the form of a Guest Scrap Social feature! We’ve previously taken a flick through the pages of Holly and Jacky, but now I have the wonderful Areeba from Not Your Type. (Also big shout out to Katie for introducing me to her!)

Scrap Social Interview Areeba Not Your Type Blog - How To Make a Scrapbook

Scrap Social Interview Areeba Not Your Type Blog - How To Make a Scrapbook

Why do you use a scrapbook? I’ve always used a diary/journal to write or make art so it has become a part of me after all these years and I feel like I can’t live without one. It helps me to give my creativity energy a way.

What are your favourite methods? Layering. I love putting pieces together, pasting different things on the page, making a lot of layers, balancing colors and drawing on pictures. I try to do much more on 2 pages than looks possible.

Where do you find the images for your pages? They’re mostly from calendars (my nanna has a lot of them) or newspapers. All of the magazines that I have are mostly about literature so they’re usually disappointing when it comes to visuals. So I’m always looking for calendars or maps because they have waters or skies, which are my most favorites.

Has your scrapbook inspired you to go further with any other projects/ideas?I started an art journalling project with a fellow blogger in January called #ohjournaletc, it’s mainly based on Instagram to give the teen artist community a direction to channel their creative energy into something.  We have weekly art journalling prompts to help them come up with excuses to make art. It’s been going pretty well so far.

Scrap Social Interview Areeba Not Your Type Blog - How To Make a Scrapbook

Scrap Social Interview Areeba Not Your Type Blog - How To Make a Scrapbook

This is my favourite page (first image above), which is your favourite out of this selection? The one with ribs and Lorde lyrics all over them. I’m a Lorde freak and these are my top 3 songs from her. And it feels like a little tribute to her through my art.

Do you think each page represents a period in your life, or the mood you are in? Not the mood, but the life changes I’m going through. I like spilling my current life phase on the paper to see how it looks like if turned into art.

When and where do you create your wonderful collages? Mostly in my room after midnight or in late afternoon. Mainly when I can’t sleep. I have this little wooden table by my bed and it’s loaded with my journals and art materials so it’s always easy to reach my creative tools whenever I want.

Do you think your scrapbook is a representation of your personality? Definitely yes. It’s creative, different, abstract with a touch of madness. It is so me.

Scrap Social Interview Areeba Not Your Type Blog - How To Make a Scrapbook

Scrap Social Interview Areeba Not Your Type Blog - How To Make a Scrapbook

Paint or Ink? Paint. I feel at freedom with them. Also, paint brushes are my most favorite tools.

Glitter or Puffy Paint? GLITTER! Give me some glitter and liquid glue and I’ll be the happiest girl in the world with pages full of glittery art.

Neat or Messy? Neat. I like all the pieces in their position, all colors balanced and blending perfectly with each other.

You’ve bought a new magazine which would be perfect for scrapbooking. do you chop it up straight away after reading, or wait a little while until it’s considered ‘old’? I’ll cut it into piece right after I’m done reading, if it has something that would make my art journal look prettier. I don’t care about magazines much.


~ ABOUT AREEBA ~

ppAreeba is a creative lifestyle blogger who celebrates being different over her blog Not Your Type. She reads a lot of psychology thriller books and always has an excuse to make more art. She’s a professional fangirl and she is in love with a city. Culture and human psychology are two things she is always curious about.

BLOGTWITTER INSTAGRAM PINTEREST – #OHJOURNALETC


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Pen to Paper Interview with… Renata Morales

By January 7, 2016 Pen to Paper

‘Pen to Paper’ is a new feature on TDP, which involves an informal handwritten form of interview between myself and creatives –  from fashion designers, photographers, journalists, artists and musicians, to people who generally inspire me from day-to-day. 


Renata Morales Interview - Arcade Fire Costume Designer - Pen to Paper

Renata Morales is a textile and visual artist who has designed costumes and stage outfits for such artists and bands as Arcade Fire and Grimes. Her work is a mixture of texture and movement, and is a great place to start when looking at the deeper more abstract side of design and the inspirations behind certain concepts. Some of her more notable (costume) works can be seen in videos such as Sprawl II and Reflektor (by Arcade Fire), and even a Spike Jonze directed short-film (for Arcade Fire) called Scenes from The Suburbs.

 WEBSITE // TWITTER // FACEBOOK // INSTAGRAM

renata morales2

 


Renata Morales Interview - Arcade Fire Costume Designer - Pen to Paper


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Blogging Tips & Q&A With Flora Pick

By July 9, 2013 DIY & Lifestyle, Fashion

One of last month’s advertisers, Flora from Pretty Little Things To Do, to be precise is here to talk to you about her blog, fashion and all things lifestyle! Take it away Flora!
(Images courtesy of Flora Pick)

What inspired you to start your blog?: Probably reading successful blogs like ‘A Beautiful Mess’ by Elsie Larson. I saw how big something relatively easy to make could become, I think I just thought: ‘if she can do it why can’t I?’. I guess that another aspect of my inspiration was my ambition to become a journalist. It’s been my dream job for quite some time and as I’m still too young to work I wanted to come up with a way of sharing my views easily. 

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Why did you choose fashion and lifestyle?: I chose my blog to mainly focus on fashion and lifestyle because those are the kind of things that interest me and they’re already big parts of my life. Fashion is just so fun to write about because there are so many different looks, styles and opinions and it’s constantly changing. 

What are your top tips for starting a blog?: I know that this is what every blogger says, but it’s important: Blog about what you love. There’s no point in forcing yourself to write about something that doesn’t interest you, you want something you can stick with. But always think: people visit their blog for a reason, what’s the reason they want to visit my blog? Their are so many blogs on the internet that it’s hard to get noticed but if you are unique people will listen. Also, have a design you love because it will draw your readers in. My final tip: Network! Make friends with other bloggers on Twitter, Facebook, Email- whatever! Most bloggers are friendly, just like you Tolly!

What are you’re blogging targets for this year?: To write posts more often- currently I’m too lazy, include more of my own photography- again, the reason I’m not doing that is my own laziness. Pay to get my blog professionally designed- I’ve found someone but just need to decide what I want and save up and learn html coding- I think it will really help me to develop my blog.

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Who are your favourite fellow bloggers?: You (Tolly) obviously! You were one of the first bloggers I made proper contact with. Kat – I know Kat (distantly) in real life. She’s friends with my mum and her blog is probably one of my favourites ever. Florence – I haven’t actually made contact with Florence yet but I recently discovered her blog and I love it! Blossom – Blossom is a wonderful new blogger who is just starting out!

What trend are you most looking forward to working, this S/S 13?: Definitely belted vintage dresses, they are something that I would love to wear anyway so I’m pleased designers have put this style on the catwalks. 

Where’s your favourite place to grab a bargain and why?: New Look because it’s not just good for on-trend styles but also for simple wardrobe bases. It may seem weird but I can never go into a shop without picking out a nice vest top (yeah, kind of odd) and new look just have loads of cute things like that. As I’m 12 and pretty much broke all the time I find It’s the best place to get fashions that fit my budget. 

What’s your favourite piece of clothing you have ever bought?: Even though I didn’t strictly buy them myself (they were an amazing present from my mum) I’d have to say either my jack wills playsuit or leggings. I honestly don’t have many expensive clothes but the ones I do have I wear all the time. The playsuit is white and lacy and just a really cute thing to throw on on rare sunny English days. And the leggings work in loads of different ways whether it’s casual or dressy.

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Who is your favourite lifestyle brand and why?: My favourite lifestyle brand is definitely Hambledon. They are a relatively small business run from a shop in Winchester very close to where I live and sell all sorts of cute stationary, make-up and (admittedly expensive, but gorgeous) fashion. I could pretty much make up my whole wish list out of stuff found in this shop. If you are down south make sure you visit it!

What’s your personal style and what do you do to work it?: I’d probably say that my personal style is a bit quirky, eclectic but a bit preppy. I love chunky knitted jumpers, shorts, and brightly coloured tights/ weird leggings. I also like to accessorise- I own a ridiculous amount of hats, and hair stuff. I love my massive- and I mean massive- red bow hairband because it goes with anything in a sort of weird way!

MAKE SURE TO FOLLOW FLORA’S BLOG HERE!
Follow on Twitter too!

P.S Tomorrow (July 10th) is my (TDP’s) feature in Girl Talk Magazine! I’d love if you could pick up a copy! Make sure to tweet me a picture too! Thanks guys!

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