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Your mind can be overflowing with questions when you first enter the world of ethics and sustainability; in fact, it will probably stay that way for the foreseeable future and for a good reason. Having issues close to your heart and being sparked by curiosity is what helps move us forward, so, to help aid this – I’m answering some of your questions in an easy Q&A format…

WHAT I WORE: Denim Jacket (G-STAR RAW)* // White Rollneck Sweater (Charity shop) // Pink Tartan Kilt (Charity shop) // White Sneakers (YATAY)*

How do you spot greenwashing?

If you’re unsure what the term ‘greenwashing’ means, it’s essentially when sustainable or environmental concerns get glossed over by small (or even false) attempts at being sustainably conscious, intentionally or not.

If you take a look through my archives, I’ve answered this question previously and explained in more detail about what greenwashing really is. Some of my tips included looking at whether a brand is shouting about ethics or not; looking at what information is easily accessible and finding out what progress a brand is making.

For example, if a fashion brand launches a new ‘sustainable collection’, try and find out exactly what sustainable means and whether sustainable principles go into every detail. If that ‘sustainable collection’ is based on using recycled materials, that’s a great step in the right direction, however – if the garment workers who manufacture that collection are still being underpaid, you do have to ask where the brand’s priorities really lay.

I personally always pay attention to what the brand is shouting about or what its overall brand ethos is; trust your gut and work from there. Obviously, it is important to appreciate minor steps a brand makes in becoming more sustainable but in a time where we have an 11-year countdown clock until irreversible effects of climate change could occur, I think we need much bigger commitments and fast.

Do you have any advice on encouraging other people to buy less fast-fashion without seeming rude or demanding?

I’m sure many people can relate to this frustration. Trust me, I’ve been there having conversations over the dinner table which have ended up heated and alive with passion. It’s not fun to have the principles close to your heart, seemingly attacked, or to have people become defensive and offended because they think you’re implying that they, a single individual, are the reason behind bad working conditions in clothing factories and the toxic dyes and chemicals being poured into rivers.

I believe consistency and subtlety are key. Be consistent by making it obvious it’s something you care about but be subtle in how you approach it – it could be by explaining why you would rather pop into a charity shop than a high-street store when out shopping with a friend, or it could be suggesting a really great documentary you watched (like The True Cost), when somebody asks you what they should watch on Netflix.

You could also gift educational books if you want people to understand why you care about a certain issue so much. Not only will this provide them with the tools to shift their mindset themselves but it will also enable them to learn more about you. 

This can apply to a lot of sensitive topics, not just the topic of conscious consumption and buying less fast-fashion.

Top tips for buying ethical clothing on a budget?

This is always a common question, understandably. I have three different answers. Firstly – shop second-hand if you’re able to. I understand that second-hand shops aren’t always accessible to everyone and that depending on where you look, thrifting isn’t always size-inclusive. However, it’s always the most affordable and sustainable option.

You don’t even really have to think about ethics because you’re not buying new (you might just want to understand where your money goes if it’s a charity shop or part of a chain of thrift-stores).

Secondly – shop the sales of ethically-focused brands. They do have them and it’s a great way to support brands who align with your values when your budget is limited.

Lastly – shift your mindset! This is the ‘alternative’ answer because it takes time to fully grasp a hold of. The more you learn, the more you’ll end up caring and for me, that looked like drastically cutting down on what I was buying, leaving me more room to save up and spend on investment purchases.

What sort of things should I be investigating when trying to find out how ethical a fashion brand is?

My greenwashing piece is also a great one to read for this, as it breaks down the Fashion Revolution Transparency Index and the different types of commitments major brands are starting to make. It might also be helpful to make sure you know the difference between ‘ethical’ and ‘sustainable’ because those lines can become blurred, making it harder to work out what brands are the right fit for you.

Luckily for you, I have a whole post dedicated to the definitions of ‘ethical fashion’ and ‘sustainable fashion’.

How do you stay motivated? I often feel very discouraged and like it’s not worth it.

I’d heard this dozens of times in the past and it always made a little defensive because I had reasons as to why I wasn’t but… getting out there really helps. I’ve only just started taking my activism work out into the real world (i.e off of the internet) but experiencing it in more tangible ways, has already made a huge impact in how I view the work that I’m doing and what I’m doing it for.

It has also made me feel less alone because seeing faces on a screen is so different from having flowing conversations and debates, face-to-face. One of my favourite experiences so far was attending one of the Youth Climate Strikes in London; there were 20,000 other young people marching alongside me and for once, having hope didn’t feel quite so naive.

If you’re under 25, I suggest following Extinction Rebellion’s Youth group to see how you can get involved with their protests and campaigns.

Have any more questions? Leave them as a comment and I’ll see how I can help!

(All items marked with an asterisk* were gifted to me within the past year)

Perhaps the timing of this piece is a little late with Black Friday and Cyber Monday having just taken over both physical stores and almost every inch of the internet. However, a new sale and discount frenzy are never far around the corner in current times and it’s clear that shopping habits are unlikely to slow down anytime soon, so, I expect this will stay relevant for a while still.

An experimental piece I illustrated on the theme of fast-fashion and consumption

A lot of us have heard the statistics by now; we know – according to statistics from the Environmental Audit Committee’s sustainable fashion hearing – that in the UK, 23% of our clothing stay sat in our wardrobes unworn and that on average we’re buying 27 kilos of clothes a year, per person. We know that this is having a detrimental effect on our planet and that according to a report by the IPCC (that gave me a fright, to say the least), and try to put a stop on irreversible climate change.

We know all of this to a certain extent, yet the idea of not shopping for new clothes to a lot of us, seems like a radical act, whether this be for brand new clothes or second-hand pieces which have already experienced a life with a previous owner. We can’t deny that there is a certain thrill when it comes to bringing a new material item into our life.

In fact, it’s so clear to so many of us that there’s scientific evidence suggesting it can cause a dopamine rush. Of course, this isn’t just with our clothes but it has to be said that other than essential purchases such as food, often our clothes are what we update most regularly. They are a tool, after all, allowing us to change how we wish to be perceived by others, express our personal beliefs and stand out in a sea of other people trying to fit in.

It’s why I love clothes so much. I can experiment and wear different pieces to suit my mood. I can mature and start to find confidence in wearing red suits or I can mix it up and wear My Little Pony socks with jelly shoes (you can hear more about that on the Pre-Loved Podcast episode, I recently spoke on).

Styling and creating outfits is and should be fun, whether it’s based on ethics and sustainability or not, so, I’m not about to enforce the idea of a hippie future for us all. The concept of not shopping that I’m going to discuss, shouldn’t be a vision of a nudist camp where we all grow and pick our own vegetables and blend our own nut milk every morning (however dreamy that may sound to some of us, perhaps bar the nudity). The concept of not shopping that I do want to discuss is far more realistic and one of which I think an awful lot of us could adapt our lives to if we just stopped being afraid of change.

Illustrations of Anna Firkins of @wearwhatsthere

This year, I made two changes. These two changes aren’t necessarily mind-blowing and they won’t change the world but they have made a big impact for myself and how I view my life. They are two very personal and actually rather incidental changes; in a way, I sort of fell into them.

Firstly, I decided to stop shaving my legs. I documented this decision a few months in after I could confidently say that it was a change I was embracing. It’s been almost a year now and I’ve done more than I ever could have imagined with a full display of leg hair. I went to my brother’s wedding without covering my legs; I went to the beach and skipped along the sand into the water; I went swimming at a public pool and held my head high. I did simple things with visible body hair on show that a year ago, would have felt extremely daunting to do (because I’d been trained to view it as disturbing and something to be ashamed of).

Secondly, I stopped eating meat. I’m not close to being a vegan yet and due to the fact that I eat fish every once in a while, I can’t technically call myself a fully committed vegetarian, however, my diet now fully consists of Quorn nuggets over chicken and a whole lot of bean curries to top up on a good amount of protein.

It hasn’t quite been a year yet but it has once again been a change that at first, seemed scary and not something I could see myself going all the way with. When I first started to cut out meat, I ate a sandwich with ham in it because I couldn’t be bothered to find an alternative – and now, I wouldn’t even question it; I would walk that bit further to find a vegetarian option from a different shop down the road.

The reason for referencing these personal changes is because I often see many people scared off by the idea of changing what they’re used to. Change in itself is always rather terrifying (the idea of cutting my hair short sounds like a bit of a nightmare) but surely change should always be easier to take head-on when we know the consequences of not changing and not evolving?

I adapted my shopping habits to become more sustainable because I’d started to educate myself on how my wardrobe was in part, contributing to the demise of our world. I choose the word “world” carefully because I was recently reminded of the fact that the planet itself will still very much be here, even if we can’t inhabit it ourselves.

If we know the statistics and we know that changing our ways could be beneficial, why does, for example, not shopping, seem so extreme? In theory, it’s not that much of a challenge. You see something you like in a shop window or on a clickable Instagram post and you just don’t buy it. Maybe one day, a few months down the line, you go back and buy it or you find a second-hand version but in the moment, when it’s just a spontaneous splurge, you resist.

In practice? You see something you like in a shop window or on a clickable Instagram post, you consider how you’re feeling that day and whether you deserve to just “treat yo’self” and then you step inside the shop door or click on the buy it now button; you try it on (or double-check the size guide), look at the price tag and do a little happy dance at how cheap it is, before adding it your basket and walking away smiling.

You smile for three days because that’s how long the dopamine rush of a new purchase lasts.

I would expect that a lot of us have had experience with both the theory and the practice. It’s far easier to resist buying something new when you have strict limiting factors already set in place. For example, a lot of us have tight purse strings that can’t be stretched as much as we’d like them to. But there are also times when they stretch a bit further and one purchase here and there won’t matter, so long as we don’t calculate what it’s all adding up to in the end.

And that’s just one side to it; the self-care and “treat yo’ self” culture, that 78% of you on Twitter said you find difficult to balance with a conscious consumer mindset.

I recently had an in-real-life conversation with the amazing Anna Firkins from @wearwhatsthere on Instagram (I’m specifying the fact it was an in-person conversation because did it really happen if I don’t?), who has been committed to not shopping for clothes for almost a year now. Her Instagram account is such a simple platform but it proves something really wonderful that there’s not nearly enough of, whether it be online or offline – we don’t need new clothes and we definitely don’t need them to look stylish or to express ourselves. If we choose wisely at the beginning, which Anna so clearly did (I’m a big fan of her khaki dungarees, as you can see from my illustrations), then it’s not necessary to rely on an influx of newness every few seasons, months, weeks or even days.

I recall once reading a blog post written by somebody who stated that they could never slow down their shopping habits or switch to more sustainable brands because they just loved shopping too much. The idea of being so attached to an activity that they admitted to knowing had cost to the environment, saddened me but I’ve seen this been said multiple times over since then, especially as more people have started to approach these sorts of topics and issues.

So, I asked Anna whether she’d had anybody respond to her not shopping challenge by saying, “I could never do it!”. Of course, the answer was yes but Anna could understand why it isn’t always easy.

For example, she hasn’t stopped shopping for her children because they’re growing and changing, and unsurprisingly, limiting new clothes for them isn’t exactly simple, or in fact, possible. We all have such different experiences and situations that we are faced with, which means it isn’t always as black and white as saying no or emptying your shopping basket. As Anna reminded me, sometimes we need a quick solution and that means having to put yourself first before the world or the people providing for us (in this case, garment workers).

Just like I can’t call myself a fully committed vegetarian, I also can’t say that I’m fully committed to not shopping, which means I can’t say it’s for everyone. It’s not a ‘challenge’ or a mission of mine simply because my purchases are few and far between and are almost always guilt-free (for example, unless it’s something I’ve been sent as a gifted item, I mainly only ever shop second-hand).

It’s to my belief that not shopping means doing some self-reflection and deep analysing within ourselves. It’s not about depriving yourself of nice things or material possessions that make us who we are but it’s about understanding why we choose to obtain these things in the first place. It’s similar to how I approached my personal decisions around body hair. I asked myself why I was doing it and I came up short. Could I love myself exactly how I am? Can we curate who we are and how we want to be perceived out of what we already have around us?

Do we need to be sold new collections every few months, picking out what strikes a chord with us? Or can we slow down? Can we find a middle ground where we’re not shopping but we’re in fact, investing?

Due to the amount of clothes I have in my wardrobe, adding anything new will never be a direct necessity but they will be a necessity for my personal growth and style evolution, whether I be strongly invested in fashion or not – and the fashion industry (and others) thrives on this little flaw within the connection between how we dress ourselves and our individuality.

Not shopping, or at least reducing the power that we give over to those, unfortunately, abusing the planet and our hunger for more isn’t radical. Taking the time to understand your choices, recognise what is really you and building from there, can be.

What do you think about not shopping? Is it radical? Do you think you could do it? Let me know in the comments!

Whilst I have you, it would be an honour if you could head on over to the UK Blog Awards and hit the heart ❤️ button on Tolly Dolly Posh Fashion in the Green & Eco category. I’d love to have my blog recognised with an award after six years of hard work. Thank you in advance!

I wrote this blog post over a couple of weeks, letting some feelings sink in. Take this as a brain-dump (and a question) as sorts, as I try to re-evaluate my relationship with sustainability and activism…

Part of the reason my blog isn’t as active as it used to be is that over time, I’ve come to appreciate more considered, thought-out writing that is as helpful and as insightful as it can be for my readers.

However, that sort of content can take time and with the recent report from the IPCC (Intergovernmental Panel on Climate Change) stating that by 2040 we could see major irreparable effects of global warming, it suddenly feels as if we don’t have that time and that the time we do have, shouldn’t be spent writing a blog or hosting an Instagram profile that’s main purpose is to try and get people to shop differently.

If 100 companies have been named as the source of more than 70% of the world’s greenhouse gas emissions by the Carbon Disclosure Project – most of which are companies leading the oil and coal industries -, then surely it’s time to focus our efforts on bringing them down than pointing a finger at people who aren’t turning down single-use straws or buying a new pair of pyjamas from Primark?

Before you attempt to predict where this piece is going, I’ll do the work for you by saying that I won’t be finishing it off by promoting the idea of small steps saving the world. I would hope to never enforce that idea, only the thought that of course, small steps are better than nothing and are often a great way to instil a peace of mind for our own consciences (as well as being a tool to continue these sorts of climate-related conversations, everyday).

In fact, it’s quite likely that the majority of this post will be uninspiring and demotivating. You may even come away from this blog post with dread.

For me, even making sure this piece is factually correct by researching different articles and reports, has left me feeling hopeless and honestly, rather terrified for our future. I feel as if I’m in a state of panic. Seeing a headline which talks about a possible outcome for babies born today, leaves a lump in my throat.

My youngest nephew has just turned two-years-old and he’ll only be entering his mid-twenties by the time the damage has – or could have – become unstoppable and the idea of that, has me contemplating my own future life choices and whether a family (one of blood and the same genetics) will be one of them.

The IPCC report states that the world’s carbon pollution would have to be cut dramatically to ensure that we are down to 0% carbon emissions by 2050. At the current rate and with no dramatic changes in place, whether it be politically or industry-wide, the world as we know it is heading for a 3-centigrade rise in warming and I don’t believe anyone truly knows what that would look like.

The dramatic changes which could be made to avoid this involve things such as increasing carbon tax (fellow eco-activist Alden Wicker touched on this here, discussing how it would hike up prices of services such as air travel yet could also be rewarding, as the tax contribution could be reinvested annually), as well as quite frankly, pulling the plugs on the worst offenders, even if it makes life a lot more inconvenient.

All of this has left me at a bit of a crossroads. How do I, as somebody who has a platform and has recently been given the ‘environmental activist’ label, move forwards? And in which direction should that be? As I said, it’s got me questioning whether I am using my time or my voice as wisely as I should be.

That’s not to say I’m going to let this all stop me; as Mary Robinson (former President of Ireland) so rightly said, “Feeling ‘this is too big for me’, is no use to anybody”. Quite a few of you wanted to remind me of that too, when I jumped to Instagram Stories stating I was having a crisis.

Thankfully since then, I’ve also seen a notable rise in people discussing topics such as fast-fashion and sustainability, even if they never have before. I think we have Stacey Dooley’s BBC documentary “Fashion’s Dirty Secrets” to thank for this.

With more people starting to add to the conversation at the same time as more frightening statistics, it’s important that we don’t let go of any kind of motivation or momentum that is spurring us on to make positive change because it shows that we care and that we don’t want to just sit back and accept the doom and gloom for normality.

The voice in the back of my head – or your head – telling me that I’m not doing enough, shouldn’t be one to guilt me or turn me into a fearful wreck; it should be the one I hold onto tightly and when I’m ready, use to the best of my abilities to prove that I can do enough and more.

The biggest question mark and challenge I currently face though, is what should I use it for? I then realised, often when discussing these issues, the term ‘we’ is used. We could this. We could that. Why aren’t we changing our actions? So, why aren’t I thinking of this as a chance to ask and include others? What can we do? How can we use our voices and progress forwards, even in a pit of despair and defeat?

So, yes, I’m going to ask you. Take it as a bit of research. I want to know how you think we – yes, you and me, the reader of this blog – can start to do more. I don’t mean in the sense of cutting down on plastic or going out to vote. Both of those options have their own levels of importance and there are many people already pushing these as ways to go (including myself).

What I mean is – how can we pull together and do something as a team (yes, we’re a team now) that can create some sort of positive change? How we can drag ourselves out of the comforts of clicktivism and into the scary waters of real-life action?

I’ve thrown this idea out into the world a couple of times recently, so, I’ll throw it around here publicly. Something I’d like to achieve in the future (possibly the very near future) is a campaign of sorts. I don’t know how I’ll do it but I know I’d love for you to all be involved somehow and perhaps this can be the beginning of working out what we can do to make it happen.

I’m leaving this blog post as a place to mull over ideas. What issues – within the realm of ethical and sustainable fashion – are the ones you believe we could really help to solve? The time we do have, I’d like to us to use wisely. Have a think, let me know and hopefully, we can all come out of this collective, climate change fear-induced slump together!

Whether you leave a comment on here or Instagram, send me a tweet or go one step further to express your thoughts via email (my inbox is always open!), I look forward to hearing from you.

In the meantime, not too long ago I discussed how to avoid becoming overwhelmed by sustainable issues, which might come in helpful if you’re experiencing similar feelings. I also recently posted on Instagram, a tiny list of things that are keeping me going.

Believe it or not, although I tend to put a positive spin on topics I discuss on my blog, it is rather heavy stuff and often I forget to take from my own book (read: my piece on avoiding becoming overwhelmed by it all) by highlighting the lighthearted fun side of things like, for example, what makes styling ethical fashion all the more enticing than standard fashion offerings…

WHAT I WORE: Vintage Jaeger Blazer (Charity Shop) // Floral Blouse (ASOS Africa – old) // KENZO Trousers (Jumble Sale) // Vagabond White Platform Heels (Mastershoe – old)*

On Instagram, one of my favourite ethical content creators Benita Robledo recently embarked on a styling ‘challenge’ – #GlamCapsule – which took inspiration from well-known ’10 x 10′ wardrobes which are a way to guide people towards more conscious, considered dressing. Generally, these wardrobe challenges have very simple rules – take 10 items of clothing and for 10 days, only allow yourself to wear what you choose (minus essentials like underwear or gym wear etc).

The issue with that, which Benita pointed out, is often they are very much targeted towards those who wear a lot of versatile outfits based on neutral colours and simple shapes, therefore, they leave out those of us who wear the types of outfits similar to the one you can see me styling in this post. They don’t leave room for colour or much experimentation and when you combine that with considering where our clothes come from and who they’re made by, it ties into this idea and assumption that ethical fashion is limiting and can’t be fun. 

I recently asked on my own Instagram what assumptions my audience have about ethical and sustainable fashion and to my surprise, nobody actually mentioned that it can’t be fun. From my own personal experience and from having these sorts of conversations, though, it is still very apparent, especially for those who are used to what fast-fashion has to offer.

To my surprise, your assumptions were either extremely positive – “ethical/sustainable fashion is… cool“ – or based on what we’ve all heard thousands of times before – “ethical/sustainable fashion is… expensive“. I’ve spoken before about why ethically made clothing can often be on the higher end of the price scale and how I do believe a lot of it has to do with mindset. Mindset also plays a part in how we perceive the actual clothes and style part of ethics and I’m quite proud of how I’ve maintained such a colourful wardrobe when we’re often promoted the opposite alongside all the facts, figures, doom and gloom.

As much as I hate to sound like a broken record, yes, a good reason my individual style has sustained minimal shopping trips and trend-stalking is that I shop second-hand an awful lot. Not only does it allow for me to avoid what everybody else is wearing (often what you see in a charity shop, you’ll never find again) but it also provides me with the comfort of knowing I’m making the most sustainable choice.

Take this stunning (or striking, rather), green blazer. It’s one of my favourite items in my wardrobe now because it’s so unique in style and shape. It’s also in extremely good condition and I have evidence – an old repair receipt tagged to the lining – that shows the previous owner took care of it and loved it until they were ready to pass it on. Loved clothes last and so does style when we embrace our individuality, even if we don’t have as much choice as we’re used to.

This blouse was one of my initial ‘ethical’ fashion purchases from what was formerly my favourite online shopping destination. Another one of the assumptions made by my Instagram audience which I’m still unsure whether to read as a positive is the idea that ethical fashion is a trend. My fear with that statement is the implication that it won’t be sticking around for long and it’s not something to aspire to for more than a fleeting moment.

As I mentioned in my recent article for Blogosphere magazine (available to order here or find in your local WHSmith), there’s the infamous quote by Coco Chanel which states “Fashion fades, only style remains”, and I think it’s important to approach ethics and sustainability with a similar mindset. Ethical fashion shouldn’t be a trend, it should be a permanent attitude towards our clothes. This is why, for as long as greenwashing is apparent, I am hesitant to go back to embracing fast-fashion’s ‘conscious collections’, which are so few and far between, without truly understanding what’s behind them.

However, if buying better is what we’re all striving for then, by all means, support enterprises such as SOKO, especially if the price point is still a stumbling block. If we’re talking about fun, I can’t deny that this blouse is giving me some serious Samantha from Sex and The City vibes.

Overall, I think the way we view ethical fashion is changing gradually and I’m glad I’m able to be a part of proving people who assume it’s all about hemp and hippy styles wrong. There have definitely been times where I’ve doubted whether I am truly still interested in the glamour of it all; seeing constant wardrobe updates across social media and feeling as if slowing down the industry is a long way off, adds to this. But, as the #GlamCapsule and my own wardrobe shows, considering the environment and who started the process of making your new dress a dress shouldn’t ever dull your style or stop you from embracing what you know and love.

In fact, it should make it all the more fun because you know little to no harm has been made in the process. Or, if I really was directing a short film like the edits in this post, I would add this disclaimer: No animals or people were harmed in the making of this outfit.

Do you think ethical fashion is just as fun? Is it just common sense? Let me know in the comments!

Whilst I have you here, it would be a huge honour if you could take a few minutes out of your day to consider me for a UK Blog Award nomination. I would love to be in the running for the Green & Eco category for all of my work in raising awareness around sustainable issues. Thank you so much in advance. Fingers crossed!

As much as algorithms seem to be driving a lot of the Instagram community up the wall recently – yes, we all know, it was a far better place when posts appeared chronologically – for me personally, it’s actually fast becoming one of my favourite platforms for a multitude of reasons. So today, to mix things up from my usual content, I thought I would share some ways to enjoy ‘IG’ as much as I am as well as a few recommendations of who you should be following…

 @CELINECELINES (SLOW FACTORY) // @EZRA_W_SMITH // @BEHAVEBANDANA // @STORIESBEHINDTHINGS // @UNWRINKLING // @OCEANGENERATION

Your vibe attracts your tribe…

Especially when you’re introducing yourself to sustainability and ethics, you can become bogged down in the nitty-gritty of it all and often what you really need is a nice, healthy dosage of positivity! 

Following individuals on Instagram who spread positive messages about good work being done is a quick and easy way of educating yourself without feeling like the world is facing impending doom. 

@unwrinkling (also known as Whitney Bauck) is one of my favourite Instagram users. Her day job is focusing on sustainability with her journalistic work so she merges the two, highlighting new initiatives and innovations whilst still being relatable and sharing imagery which would be fit on any other Insta-page. She introduced me to G-STAR RAW’s latest work and for that, I am very grateful.

@storiesbehindthings is an account run by Jemma and Ella who focus mainly on vintage fashion and opening up discussions with their followers about different sustainable and ethical topics. If you’re into perfectly coordinated themes and being introduced to new brands; definitely give them a follow.

@celinecelines (Céline Semaan) is the founder of The Slow Factory and is one inspiring woman. Not only does she head-up The Slow Factory #FashionActivism brand, she is also a sustainable advocate all round, being an ambassador for the Global Fashion Exchange and founding The Library. She’s a joy to follow and you all need to learn more about her.

@KNOWTHEORIGIN // @PO_ZU // @GOODNEWSLONDON // @GSTARRAW

Learn more about where your clothes come from…

In my opinion, you can trust a brand when they’re openly transparent and by that I mean, more than just sharing their list of suppliers on an interactive map.

A lot of ethically focused brands will share behind the scenes information and stories about where their clothes come from and how they were made, especially on social media. Even if you haven’t ever bought from the brand, it’s one way to understand how what you wear, becomes just that. You end up getting the answer to “Who made my clothes?” before you’ve even asked it. 

@knowtheorigin‘s Instagram is a great example of this. They often share information about their travels to their garment factories as well as videos and photos to go alongside it. Know The Origin was essentially built around the idea of transparency so they’re a good place to start if you want to follow a t-shirt from factory to finished product.

@po_zu will forever be a favourite in my mind especially if you like behind the scenes of the photoshoot variety.

Don’t forget, if you want to discover more ethical brands (even if you just want to browse their Instagram feed), my brand directory is a great place to start.

FASHION REVOLUTION X TOLLY DOLLY POSH GIFS

Saving and GIFing…

Other than following, you can also use Instagram in a variety of other ways to gain inspiration and spread the ethical message further than just your own mobile device.

Saving photos to your Saved Collections can help you decipher the sorts of styles and outfits you’re into. This allows you to work out what looks you’re still appreciating after you’ve double-tapped to give a post a like and scrolled on.

This will help the next time you’re in the mood for shopping or the next time you’re on the hunt for something new, as you’ll be able to work out more easily what might last for a long time in your wardrobe. To save a post (without anyone knowing, don’t worry) click the bookmark flag under a picture.

Making use of Instagram’s new GIPHY GIF feature is something I would advise too. Was this just an excuse to plug my stickers again? I hear you cry? Possibly, possibly. Searching terms such as ‘ethical fashion’ or ‘@tollydollyposh‘ when you’re picking something out for your next Instagram Story, is always a good call.

I can also now announce that I’ve designed a few GIFs for the wonderful @fash_rev, some of which you can see above. I’ll also be releasing a few more in the lead up to Fashion Revolution Week in April, so watch out.

Make sure to give me a follow @tollydollyposh, if you haven’t already.

How do you use Instagram for sustainable inspiration? Who should I be following? Let me know in the comments!

Well hello there my friends 🙂 I’m still feeling really rubbish with a stinking cold, but don’t worry, hopefully I’ll be on the mend soon! Anyway, today’s blog post is a little chatty one about Mooi en Lief… you mayyy recognise the name from this post… yeah, pretty exciting huh?! I just wanted to introduce you to them a bit more, and give you the chance to win an awesome prize…

~ MEET MOOI EN LIEF ~

So you are probably first of all wondering, who on earth are Mooi en Lief? Well, they’re a dutch wellington boot brand! They’re main belief is that everybody is different, and that’s what they want to incorporate with their products. It’s one of the main reasons why I’m so happy I get to work with them, they have just the same mindset as me 🙂 Plus, just because wellies are practical, doesn’t mean they have to be boring, right? They’ve also recently introduced ‘Style Kits‘ into their range, which are super cool, but I’ll talk about them a little later.

Mooi en Lief sent me a pair of their Black Buckle wellies and they’re actually pretty cool. I love the laces at the back, they kind of remind me of the Chanel A/W 14′ collection… not sure why, but oh well! I took these pictures on New Year’s Eve when it was absolutely freezing and it’s safe to say that they kept my feet toasty and warm… they also did today when I went outside and sledged! YES! SNOW. We have snow and I am very happy about that, can you tell?!

FOLLOW MOOI EN LIEF: Twitter // Facebook // Instagram

~ AN UPDATE… #MooiEnLiefbyTDP ~

Okay, so it’s been a while since I’ve spoken about my Mooi en Lief collaboration. If you didn’t already know, back in the summer I announced that I will be collaborating with them on a socks and tights collection! How exciting! It is still going on, we’re actually really near to finishing everything up, and hopefully soon I will be able to confirm an actual launch date. I’m so excited! It’s been an awesome project to work on, and at the end of it, I’m going to have some socks with my name on them?! Follow me on BlogLovin’ so you don’t miss my post telling you even more details. Stay tuned…

~ MOOI EN LIEF GIVE-AWAY ~

And now for the give-away, yay! This isn’t actually a blog give-away, it’s an Instagram give-away! Mooi en Lief have kindly offered to give you guys the chance to win a pair of the Black Buckle boots (the ones I’m wearing), and their Feather Festival style kit! I’m really sorry if you don’t have an Instagram account, but if you do, you’re in for a treat! All the instructions are below, but it’s best just to whizz over to my account and do it from there! Good Luck…

Prize: Mooi en Lief Black Buckle Feather Festival Style Kit
How To Enter: Follow @tdposh and @mooienlief on Instagram, re-post this image with the hashtag, #MooiEnLiefbyTDP and tell us your shoe size (i.e EU 37) – tagging @tdposh and @mooienlief would also be a big help.
End Date: Wednesday 11th February 2015
T&Cs: The prize has been organised by Mooi en Lief and will be shipped by them, directly. This give-away is worldwide. The winner will be picked randomly from the #MooiEnLiefbyTDP hashtag.

WHAT I WORE: Pink Coat (ARK)* // Zebra Top (Jumble Sale) // Blue Pleated Midi Skirt (ASOS) // Tights (Heat Holders)* // Pom Pom Headband (ASOS) // Black Buckle Wellies (Mooi en Lief)*

Every week my inbox is bound to receive a question related to blogging, and it’s hard to answer every single one individually, so I’ve decided today is the day that I shall answer them all, and for good! Obviously some of you might have different questions, but I know that these are frequently asked ones, so it should help the majority of you, whether you have a blog already, or you have only just started. Don’t forget to leave me any questions in the comments too, I will try and answer them all for you!

What is the best blogging platform?

In my opinion this is very personal. I’ve only ever tried WordPress because that is what my family has always used. I’ve tried Blogger when working on other people’s blogs, and it’s just too dated and fiddly for me. WordPress has such a nice interface! Definitely look up what would work best for you, I’ve also heard that Squarespace is really good too.

How do I get more views and readers?

This is probably the most common question from newer and older bloggers. There really is no simple answer, and without going off on a tangent, you must not forget that views don’t mean everything. Social media, SEO and advertising are three basic and amazing ways to get those readers in, so definitely have a Google search on those topics.

Do I need a fancy camera?

No! You definitely don’t. The latest smart phones and basic digital cameras all do the job perfectly. DSLRs are expensive and are not for everyone. I actually did a post all about this topic so definitely check it out. Don’t go splashing the cash without some research! Oh and for all those asking, I use the Nikon D3200 with the 35mm 1:1.8G DX lens!

(Recognise this ‘lens’? It’s the mug from my Christmas wishlist. SO COOL! Also, follow me on Instagram, yeah?)

How many times a week should I publish a blog post?

This is really up to you, and when your schedule says you can. Things like school, work and family are much more important so don’t let blogging take over other aspects of your life. Perhaps try and blog at least 2-3 times a week, and see if you want to increase or decrease that amount. You’ll find out what works best sooner or later.

How can I get brands to work with me?

Another answer which involves the words ‘don’t worry’, because you shouldn’t. When I started blogging I had absolutely no clue that bloggers could be sent things to review, or just generally work with them. But I know for some older bloggers, still not working with brands can be annoying if you have lots of ideas in your head.

Although some people may disagree, do you know why brands put Press and PR emails on their sites? So bloggers and members of the media can contact them. So many more brands are opening up to bloggers, so if you really want, send a polite and inviting email to them and introduce your blog and idea. If you’re waiting for brands to contact you, then it may just be that your blog still needs to develop.

Brands use bloggers as a form of advertising, so it’s very rare that they will send you something just as a ‘gift’, so don’t be sad if nothing comes. Wait until those readers are rolling in (this can take 2 months, or 2 years), and you’ll see brands rolling in too.

What on earth is HTML?

Coding! It’s the magical stuff that puts together quite a lot of your blog. There is also CSS which puts together most of the structure and design of your blog. I would probably recommend learning some if you have the time. Even if you just learn the basics like how to center an image through HTML tags, or how to change a HEX number in your CSS. It’s really simple stuff that can be vital to the blogging process. If you need some extra help, check out Quack HTML. I’ve found it super handy!

P.S There is a new video going up (or already up) on my YouTube channel… yeah only took me since last summer!

You lot seem to be absolutely loving this series of blog posts?! I didn’t think that it would be so popular! Following on from the last post, you guys wanted me to do a post all about ‘how to gain exposure’ for your blog, so here it is, Blogging Top Tips: Gaining Exposure! *long post… sorry*

Social Media: Twitter, Facebook & Instagram
Social Media is one of the best places to gain exposure because literally everyone and their dog has an account on one place or another. Here is my little guide of why to join what!

Why Use Twitter?: Twitter is the place to be as a blogger. Not only can you promote your blog, you can connect with brands and bloggers in your area, bloggers who are the same age, bloggers who blog about the same things, literally anyone.
What Can I Do On Twitter?: You can promote your blog, talk to people and share your views on topics. For bloggers I would recommend using Twitter for self promotion and connecting with people.
What To Remember?: Add the hashtag chats into your schedule. Times are in GMT.

Monday – #fbloggers at 8pm – Fashion.
Tuesday – #fblchat at 8pm – Fashion, Beauty & Lifestyle.
Wednesday – #bbloggers at 8pm – Beauty.
Thursday – #fbloggers at 8pm – Fashion.
Friday – #teenagebloggerchat – Teen Bloggers.
Sunday – #lbloggers at 7pm, and #bbloggers at 8pm – Lifestyle & Beauty.

Why Use Facebook?: Facebook is great for connecting friends, family and friends of friends etc to your blog. Although this seems scary and ’embarrassing’ it’s nice to know what people think if they know you. It’s also nice because it’s a more safe environment in my opinion.
What Can I Do On Facebook?: You can promote your blog, get feedback easily, and get your favourite blogs into your feed! You can also create a Facebook page which you can link up to your BlogLovin’ so your ‘likers’ can get every post you publish, in their feed.
What To Remember?: Join blogging groups. It’s a great way to get exposure for your blogs and also you can find some new friends! The groups I have joined are: FBL Bloggers – The makers of the #fblchat on Twitter – & Fashion Beauty Lifestyle Bloggers (Very similar but different bloggers in each).

Why Use Instagram?: A LOT of people use Instagram on their phones, so imagine taking pictures from your blog posts and reminding people to read them? It’s a good idea. AND you can also connect with brands who have Instagram too!
What Can I Do On Instagram?: Connect with brands, share your new blog posts and find new bloggers to chat with.
What To Remember?: Use hashtags which are relevant. Brands will follow the blogger hashtags so they can find people who would be good to connect with. Plus, you might just get some likes and followers!

Advertise On Other Blogs: This is a great way to gain exposure! Not only will you connect with your favourite blogs you will also get their followers interested in another blog! A lot of bloggers either do button swaps, or they have very low prices. Obviously paying £25 to advertise on a blog for a month might be a bit too much, look at smaller blogs who have quite a few followers of which are interested in the same things as you. This is also good because brands who connect with the blogs you advertise on, may just want to connect with you as well. It’s also super easy! Pretty much 99.9% of bloggers will allow payment through PayPal, so it’s simples. *meerkat squeal* You can find my advertising prices here! Cheeky plug, I know 😉

Guest Blog For Other Bloggers: This is a really great way of gaining exposure. Bloggers have lives, which means… if they are going away or are having a little break, then they might need the help of YOU (yes, you) to blog for them! It’s pretty much free advertising. Take the opportunity to show your writing skills to another audience. It’s also a nice way to make your ‘Features’ or ‘Press’ page a little bit more bulky. It shows you can write well for other people, and for what ever type of topic.

 I hope you enjoyed this post! Unfortunately I can’t tell you how to make your views ping up. As I said in the last post, numbers don’t matter! The only thing I would say is to keep blogging. Every day if needs be. It keeps your followers interested and they will keep coming back. It’s taken me over a year to get where I am, and to be honest… I don’t even get a 500 views a day. It takes time and effort so keep going. You’ll ‘get there’ in the end. I promise. 🙂 *cheese on toast*

I am quite excited to say this, but I am an official supporter of Jeans for Genes day. Oh yes. The amazing charity mixing fashion with a good deed, asked me if I want to support the charity this year, and there was not even an ‘umm’ in sight. I of course, said yes.

What I Wore: Limited Edition Fashion Tee £20.00* (Jeans for Genes) & Denim Dungarees €4.00 (Jumble Sale).

When I first saw this top I wasn’t quite sure what it was, then I realised the print was 2 girls with their plaited hair intertwined (to look like a double helix) with metallic flowers. I was going to style it with a jumpsuit to make it a bit more grunge looking, but then remembered that I had my denim dungarees. This top is so comfortable even if it is just for throwing on for casual wear. The top was actually designed by Milly Wood from the Edinburgh College of Art, and although I wasn’t sure on it at first, I do rather like it. At home I like to wear this with my grey ZARA shorts. Make sure to go and buy yourself a top and get styling yourself!

If you don’t know what Jeans for Genes day is all about, carry on reading.
This year, on Friday 20th September, Jeans for Genes is inviting millions of people to leave their work clothes and school uniforms at home and wear their favourite pair of jeans instead, in return for a donation. All money which is raised is sent to help children with genetic disorders, across 23 different charities. 1 in 25 children in the UK have a genetic disorder, that’s around 30,000 babies each year. Celebrity supporters for this year include Melanie C from The Spice Girls, Michelle Keegan, Louise Thompson, Amy Childs, Lauren Goodger and Sophia Sassoon.

I am challenging YOU to wear your favourite pair of jeans on September 20th. Whatever the weather, whatever you are doing, make sure to Instagram a picture using #jeansTDP and I will share around my favourite pictures. Unfortunately there is no prize but you will be supporting a fabulous charity, and that is worth way more. You do have plenty of time so don’t worry. I will be reminding you to get ready in Part 2 of this post! 

To celebrate my new blog banner, and a little thank you to the loyal followers of mine, I am running a give-away HERE which only involves one obligatory step to enter! Good Luck!

Well hello there, how are you? It’s been a whole 2 weeks since I sat down and wrote a blog post for you guys, and I have missed it. This post will explain the slight changes you may have noticed, exactly why I was away for ‘so long’ and, of course, a cheeky little give-away thrown in too 😉

Most of you probably won’t know, but my now, old, banner has been on this blog since the very day it began. That was when I was 11 years ‘young’, and I am now 13. I may not be completely different, but I definitely feel like I have changed in my style, so I felt it was the right time to change a few things around here. I had to say goodbye to the old and hello to the new, and I quite like this 2nd chapter so far. It’s still bright and fun, but it’s a bit more laid back and simple than before. Of course I had to keep the TDP headband in there, because that is part of me. The outfit with the headband is actually quite special because it includes 2 things which have been a big part of my blogging story, which are my ASOS jacket and my blue sunglasses. Sounds a bit random, but I wore the jacket to the #stylebloggerawards and it was also my 13th birthday treat, and the sunglasses were from the awards themselves so they have a nice memory with them.

Some of you may not like the new banner, but I do. I feel like it portrays me now more than my last one, and I think it will be a nice fresh way to start the new upcoming season. I definitely couldn’t have kept my old one for much longer, because I’m 13… things will change… #awkward… Also, the content of my blog is going to change slightly, i.e there is going to be way more designs, and fashion trends, more inspo posts, and fashion-y things. I hope you will enjoy it!

Moving on to the reason I was away; If you have seen on my Instagram, you may already know, but for those of you don’t then, here you go… this October, I won’t just be a sister, a daughter, granddaughter or niece, I will become an aunty and a godmother. I am extremely excited about the new addition to the family, and I felt it would be weird to keep such a big thing from you. My family were all over in the south of France these past weeks, soaking up the sun, and enjoying each others company, and I loved it!

Now to the give-away!  I’m sorry this post is so long, I needed to update you all!
So, I haven’t done a give-away in like… ages. The reason is because I was waiting for the right time, and I think it’s probably the perfect time now! This give-away is a thank you to all of my loyal followers who spur me on in reaching my dream. It’s not a fancy prize, unfortunately, but it’s just a few small things which I hope you will enjoy.

Prizes: 1 x The September Issue DVD (Rating: 12), 1 x Illustrated Portrait by myself, 1 x Black Lace Eye Rock, 1 x Pair of Purple Daisy Earrings, 1 x Ad Space for your blog/site (Non-blogger alternative: Write a blog post for Tolly!)

THIS GIVE-AWAY HAS NOW ENDED!
The winner was … Laura Jarvis

That is it! Good Luck everyone! Thanks for sticking with me these past 2 weeks! I look forward to blogging again! I really do ‘love’ the support you guys give to me, it is so helpful, and you are da’ bestest. *virtual hug*