Vogue.co.uk have put together a portfolio of Spring/Summer 2012 Best Campaigns by designers, including, Louis Vuitton, Calvin Klein, Stella McCartney etc.
Now, if it’s a new collection for Spring, of course you want to show off the new designs and trends, but surely you want to infuse the visible signs of the changing season as well? I like how Louis Vuitton, Mulberry & Bally, have all infused the Spring/Summer theme into there campaigns, as well as showing off their designs; I especially like Mulberry’s ice creams and rock, it goes with the trends of the pastel colours etc. Some people may say that it’s more about the thing your trying to market, and of course, it is; But, if your model is wearing a stunning jumpsuit, a pair of high heels, and a golden clutch bag, in front of a blue backdrop, how are you meant to know if it’s a Spring collecting or an Autumn collection? Now, you’re probably thinking, well you just look at the latest trends or patterns on the jumpsuit etc. But, if you have your model in a nice garden with flowers and perhaps little Easter goodies, your obviously going to know that the collection is for Spring.
- R-L: Bally, Louis Vuitton, Mulberry
So, should Fashion designers think more about their campaigns? Here’s the link to Vogue’s Best Campaign Portfolio > http://bit.ly/Htac7q
Lots Of Love,
Tolly Dolly Posh x
P.S Leave a comment to tell me what you think!
