We saw an industrial knitting machine for the first time. 💡 This was the lightbulb moment. We could make a unique garment from a digital file in a matter of a few hours. Now to make that dream a reality… (The software didn’t exist yet).

3 founders, 7 developers, 2 fashion designers, 3 production assistants, 1 photographer, 1 digital designer, 1 marketing manager, 1 social media manager, 1 graphic designer, 1 producer

Team player – Hard working – Self starter – Good communicator – Loads of people from lots of different backgrounds in the same place. You need to be motivated by solving challenges together and being prepared to try something different.

We are a completely different approach to working with brands, customers and manufacturing. We need the acceptance of all these people. (This is hard).

Simply put, no. Short term financial benefits trump longer term ethical and sustainable benefits. We’re trying to make a viable alternative to current industrial production (That happens to be more ethical and sustainable). We want people to choose it because its better, not because its more sustainable.

We’ve had to build all the tools to make unique production work on an industrial scale. Now we’re taking it to the wider industry to create a more creative, more sustainable and more responsive approach to the industrial production. Watch this space…