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~ 5TH SEPTEMBER 2015 ~

I can finally announce that my co-branded collection of socks with Dutch brand, Mooi en Lief, will be launching on 5th September 2015! I’m so excited and I hope you are too! Every now and then before the launch, I’ll be teasing you on social media with a bit of a “scratch away” picture which will eventually unveil the collection. Make sure you follow myself, and Mooi en Lief for more updates before the big day! All of our links are below.

We’re also using the hashtag, #MooiEnLiefbyTDP to sort through tweets and messages, so make sure you give me a tweet so I can see that you’re excited. I’m sure there will be lots of goodness in store for you… 🙂 So, erm, yup! I’m sure I’ll talk more about it soon, but I suppose it’s time for the 3 week countdown to begin! Eeeep!

MOOI EN LIEF: Twitter // Facebook // Instagram
TOLLY DOLLY POSH: Twitter // Facebook // Instagram 

Are you excited for the 5th September now? Make sure you mark your calendars! Let’s chat in the comments…

To top off the exciting week of “15 things” blog posts, I have 15 sneak peeks of my collaboration with Mooi en Lief! How exciting?! If you’re still not sure what this is all about, then I suggest you not only click here but also carry on reading… I’m sorry if I’m a little vague and mysterious in this post, but I can’t give away too much! 

1 – INSPIRATION: David Bowie – Oh You Pretty Things (1971)

You will soon realise why exactly this is an inspiration. There are 2 reasons, 1 of them you can probably guess straight away *cough* the decade *cough* but the other one won’t be so clear until the socks are released…

2 - INSPIRATION: Research Moodboard As part of my research into the collection (this was a long while back) I created a moodboard with original ideas, cuttings, swatches, photographs, patterns and all sorts of bits and bobs to share what the collection is really about.
	3 - INSPIRATION: Research Moodboard If you didn't already know, the collection is actually made up of knee high socks, so this is just a small snippet of some original inspiration...
4 - INSPIRATION: Photoshoot A really exciting part of the collection is the photoshoot! We're going to be shooting it soon, so I created another separate moodboard for how I think it should look. It's been really fun putting it together and I can't wait to see the results!
	5 - INSPRATION: Photoshoot Without spoiling it too much, the shoot is going to be quite laid back and have a fun, summery vibe. You'll probably be able to work out why with a few of the other sneak peeks in this post!
6 - IDEAS: Workbook As part of the creation process, I started filling up a humongous workbook (it's really big) and it's been so helpful. It's basically a book which documents the process of creating a collection of socks, from the very first rough ideas to the finished product. Here you can see a little glimpse of very rough branding ideas.
	7 - IDEAS: Workbook Here you can see a sneak peek of an idea for the photoshoot. It's actually quite an interesting process putting ideas together and seeing how things could work out...
8 - COLOURS: Pantone Pens If you don't do fashion design, or general designing, then you may not have heard of Pantone. Pantone are basically the go to designing pens... often designers use them as a starting point for their collections, so you can see a glimpse of the colours which I focused on.
	9 - COLOURS: Sock Swatch Now this is really exciting! Here you can see an actual swatch from an actual sock. How crazy! It really was weird getting the first samples through and being like... "That's MY sock!", so there you go. A sneak peek... oooh, blue!
10 - COLOURS: Sock Swatch Another glimpse into the collection. Black and yellow... that's all I'm saying! ...so crazy right? SO CRAZY. You'll soon be able to buy these babies... eek!
	11 - OTHER BITS & BOBS: Photoshoot Clothes I have to admit going shopping for the photoshoot was pretty fun. Browsing pieces to really emphasis what it's all about is actually harder than you think though. Are you getting excited?
12 - OTHER BITS & BOBS: Photoshoot Clothes Another little snippet of the photoshoot clothes. There are also props too which is another really exciting thing to shop for...
	13 - A FEW WORDS: Tolly Dolly Posh We thought it would be cool to sum up the collection process so far. For me it's been a huge learning curve; I've worked really hard and so have Mooi en Lief themselves. I'm so grateful for the experience and I don't think I will ever forget it. It's getting so exciting now... eep!
14 - A FEW WORDS: Jacquelina Deerenberg (Mooi en Lief) I like to talk face to face: explaining myself and understanding the other person better. Tolly and I had to work together from a distance which went better than I expected. We have emails which could fill a complete book and I loved that whole journey with her.

15 – LOGO: Mooi en Lief by Tolly Dolly Posh

Dah-dah! How exciting hey?! This is the official #MooiEnLiefbyTDP logo! You may recognise a certain font… yup! That is the font from my old blog design… it kind of just worked seeing as that’s when we started the collaboration. It’s like a mix of both TDP now and then, as well as bit of the boldness of Mooi en Lief. What d’ya think?

🌼 FOR MORE INFORMATION CLICK HERE 🌼

Well hello there my friends 🙂 I’m still feeling really rubbish with a stinking cold, but don’t worry, hopefully I’ll be on the mend soon! Anyway, today’s blog post is a little chatty one about Mooi en Lief… you mayyy recognise the name from this post… yeah, pretty exciting huh?! I just wanted to introduce you to them a bit more, and give you the chance to win an awesome prize…

~ MEET MOOI EN LIEF ~

So you are probably first of all wondering, who on earth are Mooi en Lief? Well, they’re a dutch wellington boot brand! They’re main belief is that everybody is different, and that’s what they want to incorporate with their products. It’s one of the main reasons why I’m so happy I get to work with them, they have just the same mindset as me 🙂 Plus, just because wellies are practical, doesn’t mean they have to be boring, right? They’ve also recently introduced ‘Style Kits‘ into their range, which are super cool, but I’ll talk about them a little later.

Mooi en Lief sent me a pair of their Black Buckle wellies and they’re actually pretty cool. I love the laces at the back, they kind of remind me of the Chanel A/W 14′ collection… not sure why, but oh well! I took these pictures on New Year’s Eve when it was absolutely freezing and it’s safe to say that they kept my feet toasty and warm… they also did today when I went outside and sledged! YES! SNOW. We have snow and I am very happy about that, can you tell?!

FOLLOW MOOI EN LIEF: Twitter // Facebook // Instagram

~ AN UPDATE… #MooiEnLiefbyTDP ~

Okay, so it’s been a while since I’ve spoken about my Mooi en Lief collaboration. If you didn’t already know, back in the summer I announced that I will be collaborating with them on a socks and tights collection! How exciting! It is still going on, we’re actually really near to finishing everything up, and hopefully soon I will be able to confirm an actual launch date. I’m so excited! It’s been an awesome project to work on, and at the end of it, I’m going to have some socks with my name on them?! Follow me on BlogLovin’ so you don’t miss my post telling you even more details. Stay tuned…

~ MOOI EN LIEF GIVE-AWAY ~

And now for the give-away, yay! This isn’t actually a blog give-away, it’s an Instagram give-away! Mooi en Lief have kindly offered to give you guys the chance to win a pair of the Black Buckle boots (the ones I’m wearing), and their Feather Festival style kit! I’m really sorry if you don’t have an Instagram account, but if you do, you’re in for a treat! All the instructions are below, but it’s best just to whizz over to my account and do it from there! Good Luck…

Prize: Mooi en Lief Black Buckle Feather Festival Style Kit
How To Enter: Follow @tdposh and @mooienlief on Instagram, re-post this image with the hashtag, #MooiEnLiefbyTDP and tell us your shoe size (i.e EU 37) – tagging @tdposh and @mooienlief would also be a big help.
End Date: Wednesday 11th February 2015
T&Cs: The prize has been organised by Mooi en Lief and will be shipped by them, directly. This give-away is worldwide. The winner will be picked randomly from the #MooiEnLiefbyTDP hashtag.

WHAT I WORE: Pink Coat (ARK)* // Zebra Top (Jumble Sale) // Blue Pleated Midi Skirt (ASOS) // Tights (Heat Holders)* // Pom Pom Headband (ASOS) // Black Buckle Wellies (Mooi en Lief)*

WATCH MY ANNOUNCEMENT VIDEO HERE TOO!

Today marks a milestone. Today marks the day of another stepping stone reached on my path of goals. I even made a snazzy GIF to go along with it, so it must be jolly important!

I signed a contract. A real deal, fancy wording, several pages long, contract.
At the start of 2014, I wrote in my new diary a few goals just for fun. I had no idea that one of them would come true, not once, but twice; within 7 months. What?!
Goal number one reads, ‘To start doing product collaborations with brands.’

My contract reads, ‘Mooi en Lief by Tolly Dolly Posh’
O_O After a couple of months of working things out and getting things ready, I can finally announce that towards the start of 2015, my very own collection in collaboration with Mooi en Lief will launch! It’s going to be a collection of socks and tights for girls, tweens and teens designed by yours truly, and I’m really, super excited, eee!

Mooi en Lief are a dutch brand who specialise in quirky wellington boots for young children and teens. Their main motto is ‘Dare to be different’, which is something I am all about, so I’m so glad I’m working with a team that have the same line of thought as myself. Ever since I wrote for their lifestyle magazine, they’ve been super supportive of me and it seems like we both can’t wait to get started!

I would like to say a massive thank you not only to Jacquelina at Mooi en Lief, but also to all the people that read my blog! If you guys didn’t read this little site, then these cool people wouldn’t be able to help make me achieve these goals and ambitions. I really hope you can come along on this new journey with me and will be ready and waiting to buy the first pairs! …that’s it I guess! Eee! Like what?! Crazy, heh?! 😀

WANT MORE INFO? HERE’S THE PRESS RELEASE