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Why YouTube Haul Videos Don’t Have to Be Problematic

By March 12, 2017 Ethical, YouTube

For those of you know aren’t familiar with the term ‘haul video’, here’s a brief description. A haul on YouTube is a video showcasing someone’s recently purchased items. They’re hugely successful especially when it comes to fashion, with some videos receiving views in the millions. The problematic side of this comes down to the frequency of uploads and the vast amount of people being influenced by them; it’s the opposite of celebrating conscious consuming.

Fashion Revolution & the Issue with Youtube Haul Videos - fashion haulternative

I don’t want this to be a negative, guilt-inducing article because I too, at one point, was an avid haul-watching-aholic. In fact, I used to upload haul videos myself back when I was somewhat active on YouTube (meaning I am part of the 21,500,000 videos on YouTube including the word ‘haul’ in the title). I’m not here to tell you to stop watching them or to stop making them, in fact, I’m going to avoid that completely; hence the title. But, just to continue on from my introduction, I will expand on why it doesn’t match up with what I believe should be more beneficial to us.

Haul videos promote consumption, and that’s just a fact nobody can avoid. The reason for haul videos isn’t just to spread the love of what we own, it’s to spread the love of what we own for somebody else to then enjoy by purchasing it themselves. It’s also not even about that anymore due to the rise of influencer marketing where products are paid to be featured in them or they’d been paid for by a brand in hopes of a feature, too.

If you’ve read my blog post about using your audience for change, you’ll know how important I believe the word ‘influencer’ is and how relevant it is to what I have to say in this post, too.

Fashion Revolution & the Issue with Youtube Haul Videos - Marzia Haulternative


~ CLOTHES SWAP ~


With haul videos being so influential in what we buy, especially within the younger generations, they can be problematic if we’re going to make sustainability a priority. It’s also problematic if the brands being promoted are perhaps not as ethical as we might like because they gain interest and that sends a signal to them that they’re ‘working’ or that they’re successful.

There’s a great quote by Anna Lappe which is, “Every time you spend money, you’re casting a vote for the kind of world you want.”, and I think it rings true for how we approach influence as well. Every time you promote a brand, you’re casting a vote for what kind of world you want other people to cast a vote for too.

So, why do I think haul videos don’t have to be problematic? It’s once again all to do with influence and the message put across. Although I’ve been wanting to write about this topic for a while now, the final push came when I watched one of Marzia (CutiePieMarzia)’s videos; a haul video, to be precise. Throughout the whole video she touched on ethics, even if it was just showing a brand’s core values and towards the end, she explained it all in further detail, explaining why buying items you truly love is more important than buying items you’ll only wear a handful of times even if they’re not necessarily ethical in the first place.

As much as I want to promote ethical shopping, it can be a difficult transition to make but this is a really great starting place not only for us, the viewers but also for content creators and how they approach these topics gradually and naturally.

Fashion Revolution & the Issue with Youtube Haul Videos - Marzia Haulternative


~ HAULTERNATIVE ~


One of the reasons I picked out Marzia specifically is because she has a large audience and if we’re going to talk about influence then we should talk about those who can influence the most. It’s really refreshing to see somebody at least opening the conversation, which I think we could do with a lot more of. On the grand scheme of things, no reputations would be harmed and brands aren’t going to back away from working with someone if they’re only naturally introducing a concept. In my opinion, there’s nothing to lose.

Another great example of someone with a wide audience is Liv from What Olivia Did. I’ve been a huge fan of Liv’s blog for years now but recently she did a post all about consumerism and it was honest. She didn’t make herself out to be anything more than she is, and that’s something we should value when it comes to these issues. We need transparency across the board.

These two examples are just small ways haul videos and fashion content can become less consumption based. I think constantly dropping in ideas and mentions of what we all need to work towards is actually sometimes more important and influential than huge statements once in a while. Consistency and commitment to a message are key.

Fashion Revolution & the Issue with Youtube Haul Videos - Tolly Dolly Posh Love Story


~ SUBSCRIBE TO FASHION REVOLUTION ~


There are other ways, though, which takes me back to Marzia once again because, over the past couple of years, she’s taken part in Fashion Revolution’s #Haulternative campaign which focuses on exactly what I’m talking about; more positive and conscious consumption. Fashion Revolution have a wide range of content ideas for when Fashion Revolution day comes around, which I would highly recommend taking a look at if you are a blogger or influencer yourself.

One of these #Haulternative ideas is one I participated in and uploaded myself. The idea of a ‘Love Story’ haul involves sharing items of clothing you’ve had in your wardrobe for longer than just a few days. It’s still technically a haul because you’re sharing a collection of products, but it’s about sharing the idea of rekindling the love you originally had for them. It’s also about sentimentality (you can read more about how that’s important to sustainability here) and prolonging the number of times you use and wear something.

Fashion Revolution & the Issue with Youtube Haul Videos - Tanya Burr Most Worn Items


~ MOST WORN ~


A video which wasn’t directly for Fashion Revolution but was along the same vein was by Tanya Burr. She posted a video about the most worn items in her wardrobe and even if the products and brands she was promoting weren’t necessarily ethical, she was engaging with the concept that clothes can last.

All of the messages add up and contribute to a more positive influence online. We just need more people to participate and learn more themselves. I will say it for the 783rd time – education is vital and is something we all need and can do with more of. I’m still learning about how to become a better shopper and a better influencer. Why don’t we start thinking about how we all can, too?


Do you think YouTube hauls are problematic? What hauls have you seen which are more positive? Let me know in the comments! Let’s discuss…

Lots of Love… Tolly Dolly Posh xx

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Let’s Get To Know Each Other | Reader Survey Results

By January 30, 2015 General

I’m so excited to share this post with you! You may remember at the very start of this year, I popped up a little ‘Let’s Get To Know Each Other‘ survey! I was pleasantly surprised when all of your entries came in… there were loads! It’s actually been the most interesting thing I have done and I would push every blogger to get their readers to do the same. So obviously I wanted to share my reader survey results with you! Enjoy… 🙂

Reader Survey Results - Colourful Infographic

87% of you said you read blogs in bed

I kind of knew that you guys would be sloths like me, but I was surprised that it was pretty much all of you, who read blogs in bed. Doctors and sleeping experts (pffft, I’m probably one of them…) would probably be a bit annoyed but hey, I’m cool with it?! What I really want to know now is… what drink is on your bedside table? Hot chocolate, tea, coffee? Let me know!

44% of you prefer Coca-Cola to Pepsi…

…and 41% of you don’t like fizzy drinks at all! Shocking! I’m definitely a Coca-Cola and all round fizzy drink lover. How can you not like it?! Yes okay, dentists don’t advise you to drink it but I’m afraid I just can’t resist. My current fave combo is lemonade and cherry sirop (in France they call it a ‘diabolo cerise’).

Your favourite blog posts on Tolly Dolly Posh Fashion are My Style outfit posts…

YAY! I’m glad. They’re actually my favourite to put together. I’m such a weirdo that I genuinely enjoy spending a good part of an hour fiddling around on Photoshop making the pictures look even more pretty. They’re also a great way for me to store outfit inspiration so we win all round. Lifestyle & DIYs post come in close second… more on this later!

Reader Survey Results - Zoella What Olivia Did - Fashion Bloggers

Your favourite blogger is Zoella…

This was super interesting. I think for bloggers, knowing what other blogs your readers like is super helpful for content ideas. Obviously copying is not what I mean, but taking inspiration from them is always acceptable. There were loads of smaller blogs that I had never heard of, but the most mentioned were some pretty cool girls. Obviously queen of the internet, Zoella, came out on top, but ma’ bae Liv Purvis was pretty close too. (No competition obviously, they’re all beauts). Here’s the list of most mentioned blogs…

Most of you want to see more outfits, lifestyle + DIYs, and blogging advice on my blog…

I also found this question really interesting. So many of you want to see more outfit posts, and to me this is actually a big shock! I thought I was doing plenty, but obviously not! Of course I take into account how much I can physically do, and whether I want to, but I will take this on board. Lifestyle was also a shocker… I don’t do many lifestyle posts so this was interesting. What I want to know (other than DIYs… I’ll also do more of these, watch this space), is what kind of lifestyle posts? Days out? Photography? Let me know!

67% of you would prefer to stay on Earth than move to Mars or the Moon if you could…

Hmph. Boring! Haha, nooo, I understand why… obviously your scared of aliens, right? Ha! I was surprised. A fun question, but I would have liked to have seen a bit more of an adventurous side in my readers. That 8% who’d like to live on Mars are my kind of people. Comment below if you choose Mars… I shall reward you with (virtual) cookies.

So there you go! Pretty cool, huh? I’m definitely going to take this all into account and start putting your feedback to use in the future 🙂 But for now, I’m just gonna’ blow my nose for the 50th thousandth time today (poorly Tolly)… goodbye! 

  Lots of Love… Tolly Dolly Posh xx

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Blogger Inspired Fashion Design Collection

By September 8, 2013 Designs, Fashion

Oh. My. WOW. I haven’t done a design collection in yonks. I know I said I would, and I’m sawwwry, okay?! But, I thought this idea would make it a good way to start a fresh? Non? Welcome in my blogger inspired fashion design collection, oh yes!

blogger inspired fashion designAll these designs have been based on the blogger’s style. I’ve looked at what they’ve worn and slightly tweaked them. I’m sorry if they are not totally extravagant, but I wanted to really make them wearable for the bloggers.

What Olivia Did:
As you may already know, I love Olivia’s style, and I wanted to sort of, change up a few of the classic pieces that she likes to wear. I’ve made a sailor style collar, but changed it up to a pink colour. I would also make it embellished but it was hard to show on the image above. The skirt is a skater style one in polka dots, I would make it a nice thick jersey style so it has a lot of shape to it.

Briar Rose: 
Again, one of my favourite style inspirations, Megan. I decided to sort of change up the style, by going all out pink, and also using a smock style dress. Megan has the perfect figure for any type of dress style! The neckline has laser cut detail with also a few embellishments around. The skirt is a low waist, and has a nice puffy underskirt. I definitely think Megan could rock this!

blogger inspired fashion design

Lisette Loves:
You might know, that um, I have a slight obsession with this one 😉 in, a *hopefully* non creepy way. Lisette has a gorgeous fashion sense! I decided to take her away from her favourite style of the smock dress, and pop her in a shift dress. A shapeless dress is always flattering, plus denim is too? I know Lisette could accessorise this really well! I would make the dress a nice perfect blue with a slight acid wash effect.

Hey D*ck Face: 
A more recent style obsession, is the lovely lady from Hey D*ck face. Her style is quite quirky but simple, so anyone can try and take a few ideas from her outfits. I decided to do a twist on one of her most recent OOTDs. I’ve made the sweater a purple and pastel blue dip dye colour, with the Hey D*ck face logo.  I also changed up the skirt so it is a metallic texture – so cool. I love the metallic look, and I definitely think she could work it 😉

blogger inspired fashion design

I hope you enjoyed this blog post! Make sure to check out all these lovely ladies, their blogs are amazing! I think I might do another one of these collections? What do you think? Let me know in the comments?

  Lots of Love… Tolly Dolly Posh xx

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