Tolly Dolly Posh Fashion
Ethical Directory for Fashion Brands
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Pen to Paper Interview with… Heather Knight of Fashion Revolution

By April 4, 2017 Ethical, Pen to Paper

‘Pen to Paper’ is a feature on TDP which involves an informal handwritten form of interview between myself and creatives –  from fashion designers, photographers, journalists, artists and musicians, to people who generally inspire me from day-to-day. 

Fashion Revolution 2017 - Heather Knight Interview

Fashion Revolution began after the Rana Plaza factory collapsed on April 24th, 2013, in order to push brands and open up the conversation about the real issues within the fast-fashion industry. Fashion Revolution helps consumers understand what is going on behind the label, inspiring them to create change and ask questions.
Heather Knight heads up the branding and communications for Fashion Revolution. She makes sure everything looks good and sounds great, from Fashion Revolution campaign materials, fanzines and reports, to website, social media and newsletters. She believes in the power of creativity to make an idea irresistible, and the ability of communications to inspire real change.


Fashion Revolution 2017 - Heather Knight Interview


If you’ve been reading my blog for long enough then you would have read the words ‘Fashion Revolution’ a hundred times over by now. It’s one of the most influential campaigns regarding the fashion industry and I couldn’t be more honoured to be connected to the team in some way. They’re all truly passionate about the work they do and supporting them is one of the easiest decisions I’ve ever had to make.

With Fashion Revolution Week just around the corner (April 24th – April 30th), I thought it would be a great way to start my Pen to Paper series back up and get some direct answers from Heather Knight, who heads up branding and communications.

Even in the past 4 years since Fashion Revolution began, we’ve seen a real shift… both in brands becoming more transparent and in consumers expecting and demanding transparency. There’s still a long journey ahead → We want a radical change in the way our clothes are sourced, produced and purchased, but there’s momentum to change.

What has it been like to watch the fashion industry change over the years?

Fashion Revolution 2017 - Heather Knight Interview

Fashion Revolution 2017 - Heather Knight Interview

We shouldn’t shy away from presenting the shocking, grim realities, but they should be accompanied with inspiration and action. Making people feel guilty isn’t going to change behaviours – that’s been proven not to work. Showing that ethical fashion can look good and feel good and can make your wallet (and the planet) happy is a great way to shift hearts, minds + behaviours.

Do you believe we should focus on the more positive sides of ethical fashion or do you believe talking about the harsh truths is more important?

I personally believe this is one of the reasons Fashion Revolution has been such a powerful initiative. It has opened my eyes to many of the tragedies over the past few years but it has also made me see things in a new light and made me really champion those who are behind our clothes. It’s quite incredible to think that transparency is becoming more important, showing proof that we can get the results we as consumers are now asking for.

Fashion Revolution 2017 - Heather Knight Interview

Buying from ethical brands is an option off their radar – there are misconceptions that ethical fashion is expensive, dull and ‘unfashionable’, but there are some amazing and affordable brands out there. But buying new clothes should be a last resort – there are so many better ways to update your wardrobe, from charity shopping, vintage, swapping or the clothes you already own! ↳

What do you think stops the everyday shopper from purchasing from ethical brands?

Last year we had 1,251 brands/retailers respond with #IMadeYourClothes, and over 370 were major global brands. It was great to see G-STAR RAW respond with an interactive map and stories of their producers. American Apparel produced a video, and Marimekko dedicated part of their website to sharing stories about their producers.

With #whomademyclothes, what brands have had the best responses overall?

Fashion Revolution 2017 - Heather Knight Interview

We want to see even more people participating, asking #WhoMadeMyClothes and more brands than ever replying with #IMadeYourClothes and demonstrating transparency in their supply chain. We want a BIGGER LOUDER Fashion Revolution that reaches more people in more countries around the world, inspiring people to think differently about the clothes they buy and wear.

What are your goals for Fashion Revolution in 2017? What can we all do to support it?


Thank you so much to Heather for answering some questions, especially when we’re just 20 days away from the big week of pushing for change. Make sure to get involved as much as you can and follow Fashion Revolution throughout the year too. I know I will!

(Images courtesy of Fashion Revolution)

Lots of Love… Tolly Dolly Posh xx

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Pen to Paper Interview with… Ben Alun-Jones of UNMADE

By June 8, 2016 Pen to Paper

‘Pen to Paper’ is a new feature on TDP, which involves an informal handwritten form of interview between myself and creatives –  from fashion designers, photographers, journalists, artists and musicians, to people who generally inspire me from day-to-day. 

bio pic

Founded by Royal College of Art graduates Ben Alun-Jones, Hal Watts and Kirsty Emery, UNMADE collaborates with creatives across a range of disciplines to bring together the best of art, fashion and design, which you then define.
In just a few clicks disrupt your pattern, shift lines and clash colours to create a made-to-order piece of knitwear that’s uniquely you. They hold no stock and nothing is produced until you submit your order. You can find them in features including The New York Times, DAZED, BoF, The Guardian and more.


Ben Alun-Jones UNMADE Interview


When I discovered UNMADE through Susie Bubble’s blog (Style Bubble), I knew instantly that this was the kind of brand I’d like to know more about. Mixing technology with ethical and sustainable fashion is basically a dream for me and that’s exactly what they’re combining. I had the chance to send over some questions to Ben Alun-Jones who is one of their founders to ask some more about how their brand works and what they’re doing to make their mark in not only the sustainable area of fashion, but the industry as a whole.

The brand brings together innovative technology which lets consumers manipulate and change the designs of their knitwear to exactly how they want them, with the original designs coming straight from the minds of designers and artists including Christopher Raeburn, Malika Favre and Nicolas Sassoon. They have no stock which reduces waste and makes the whole experience even more unique.

We saw an industrial knitting machine for the first time. 💡 This was the lightbulb moment. We could make a unique garment from a digital file in a matter of a few hours. Now to make that dream a reality… (The software didn’t exist yet).

How and when did the concept for UNMADE come about?

Ben Alun-Jones UNMADE Interview

Ben Alun-Jones UNMADE Interview

Ben Alun-Jones UNMADE Interview

Simply put, no. Short term financial benefits trump longer term ethical and sustainable benefits. We’re trying to make a viable alternative to current industrial production (That happens to be more ethical and sustainable). We want people to choose it because its better, not because its more sustainable.

Do you think enough is being done to combat the issues around ethical and sustainable fashion?

What Ben said about making their brand a better alternative rather than a ‘more sustainable’ one was quite interesting to me. That’s the aim, isn’t it really? To be able to go to a brand with the knowledge that they’re focusing on ethical and sustainable issues, but actually shop from them because their designs and products are what draw you in.

Ben Alun-Jones UNMADE Interview

We are a completely different approach to working with brands, customers and manufacturing. We need the acceptance of all these people. (This is hard).

Technology is a big, if not the most important part of how UNMADE runs - what's the biggest challenge you face with weaving tech into fashion?

We’ve had to build all the tools to make unique production work on an industrial scale. Now we’re taking it to the wider industry to create a more creative, more sustainable and more responsive approach to the industrial production. Watch this space…

What's your next aim? What direction do you see the brand going in?

As an aspiring designer who wants to focus on sustainability as I grow and learn, UNMADE is a huge inspiration to me. The concept may be niche, but it’s not hard to imagine it growing even bigger and having a wider reach. I’m excited to see what’s coming next, especially when we’ve been left with a ‘Watch this space…


Lots of Love… Tolly Dolly Posh xx

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Guest Scrap Social: Areeba – Not Your Type

By February 22, 2016 Scrap Social

As part of my Scrap Social series, I thought it would be interesting to take a look into the scrapbooks of other bloggers and creatives in the form of a Guest Scrap Social feature! We’ve previously taken a flick through the pages of Holly and Jacky, but now I have the wonderful Areeba from Not Your Type. (Also big shout out to Katie for introducing me to her!)

Scrap Social Interview Areeba Not Your Type Blog - How To Make a Scrapbook

Scrap Social Interview Areeba Not Your Type Blog - How To Make a Scrapbook

Why do you use a scrapbook? I’ve always used a diary/journal to write or make art so it has become a part of me after all these years and I feel like I can’t live without one. It helps me to give my creativity energy a way.

What are your favourite methods? Layering. I love putting pieces together, pasting different things on the page, making a lot of layers, balancing colors and drawing on pictures. I try to do much more on 2 pages than looks possible.

Where do you find the images for your pages? They’re mostly from calendars (my nanna has a lot of them) or newspapers. All of the magazines that I have are mostly about literature so they’re usually disappointing when it comes to visuals. So I’m always looking for calendars or maps because they have waters or skies, which are my most favorites.

Has your scrapbook inspired you to go further with any other projects/ideas?I started an art journalling project with a fellow blogger in January called #ohjournaletc, it’s mainly based on Instagram to give the teen artist community a direction to channel their creative energy into something.  We have weekly art journalling prompts to help them come up with excuses to make art. It’s been going pretty well so far.

Scrap Social Interview Areeba Not Your Type Blog - How To Make a Scrapbook

Scrap Social Interview Areeba Not Your Type Blog - How To Make a Scrapbook

This is my favourite page (first image above), which is your favourite out of this selection? The one with ribs and Lorde lyrics all over them. I’m a Lorde freak and these are my top 3 songs from her. And it feels like a little tribute to her through my art.

Do you think each page represents a period in your life, or the mood you are in? Not the mood, but the life changes I’m going through. I like spilling my current life phase on the paper to see how it looks like if turned into art.

When and where do you create your wonderful collages? Mostly in my room after midnight or in late afternoon. Mainly when I can’t sleep. I have this little wooden table by my bed and it’s loaded with my journals and art materials so it’s always easy to reach my creative tools whenever I want.

Do you think your scrapbook is a representation of your personality? Definitely yes. It’s creative, different, abstract with a touch of madness. It is so me.

Scrap Social Interview Areeba Not Your Type Blog - How To Make a Scrapbook

Scrap Social Interview Areeba Not Your Type Blog - How To Make a Scrapbook

Paint or Ink? Paint. I feel at freedom with them. Also, paint brushes are my most favorite tools.

Glitter or Puffy Paint? GLITTER! Give me some glitter and liquid glue and I’ll be the happiest girl in the world with pages full of glittery art.

Neat or Messy? Neat. I like all the pieces in their position, all colors balanced and blending perfectly with each other.

You’ve bought a new magazine which would be perfect for scrapbooking. do you chop it up straight away after reading, or wait a little while until it’s considered ‘old’? I’ll cut it into piece right after I’m done reading, if it has something that would make my art journal look prettier. I don’t care about magazines much.


ppAreeba is a creative lifestyle blogger who celebrates being different over her blog Not Your Type. She reads a lot of psychology thriller books and always has an excuse to make more art. She’s a professional fangirl and she is in love with a city. Culture and human psychology are two things she is always curious about.


Lots of Love… Tolly Dolly Posh xx

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Pen to Paper Interview with… Renata Morales

By January 7, 2016 Pen to Paper

‘Pen to Paper’ is a new feature on TDP, which involves an informal handwritten form of interview between myself and creatives –  from fashion designers, photographers, journalists, artists and musicians, to people who generally inspire me from day-to-day. 

Renata Morales Interview - Arcade Fire Costume Designer - Pen to Paper

Renata Morales is a textile and visual artist who has designed costumes and stage outfits for such artists and bands as Arcade Fire and Grimes. Her work is a mixture of texture and movement, and is a great place to start when looking at the deeper more abstract side of design and the inspirations behind certain concepts. Some of her more notable (costume) works can be seen in videos such as Sprawl II and Reflektor (by Arcade Fire), and even a Spike Jonze directed short-film (for Arcade Fire) called Scenes from The Suburbs.


renata morales2


Renata Morales Interview - Arcade Fire Costume Designer - Pen to Paper

Read More Lots of Love… Tolly Dolly Posh xx

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Blogging Tips & Q&A With Flora Pick

By July 9, 2013 DIY & Lifestyle, Fashion

One of last month’s advertisers, Flora from Pretty Little Things To Do, to be precise is here to talk to you about her blog, fashion and all things lifestyle! Take it away Flora!
(Images courtesy of Flora Pick)

What inspired you to start your blog?: Probably reading successful blogs like ‘A Beautiful Mess’ by Elsie Larson. I saw how big something relatively easy to make could become, I think I just thought: ‘if she can do it why can’t I?’. I guess that another aspect of my inspiration was my ambition to become a journalist. It’s been my dream job for quite some time and as I’m still too young to work I wanted to come up with a way of sharing my views easily. 

Screen Shot 2013-07-09 at 11.20.52

Why did you choose fashion and lifestyle?: I chose my blog to mainly focus on fashion and lifestyle because those are the kind of things that interest me and they’re already big parts of my life. Fashion is just so fun to write about because there are so many different looks, styles and opinions and it’s constantly changing. 

What are your top tips for starting a blog?: I know that this is what every blogger says, but it’s important: Blog about what you love. There’s no point in forcing yourself to write about something that doesn’t interest you, you want something you can stick with. But always think: people visit their blog for a reason, what’s the reason they want to visit my blog? Their are so many blogs on the internet that it’s hard to get noticed but if you are unique people will listen. Also, have a design you love because it will draw your readers in. My final tip: Network! Make friends with other bloggers on Twitter, Facebook, Email- whatever! Most bloggers are friendly, just like you Tolly!

What are you’re blogging targets for this year?: To write posts more often- currently I’m too lazy, include more of my own photography- again, the reason I’m not doing that is my own laziness. Pay to get my blog professionally designed- I’ve found someone but just need to decide what I want and save up and learn html coding- I think it will really help me to develop my blog.


Who are your favourite fellow bloggers?: You (Tolly) obviously! You were one of the first bloggers I made proper contact with. Kat – I know Kat (distantly) in real life. She’s friends with my mum and her blog is probably one of my favourites ever. Florence – I haven’t actually made contact with Florence yet but I recently discovered her blog and I love it! Blossom – Blossom is a wonderful new blogger who is just starting out!

What trend are you most looking forward to working, this S/S 13?: Definitely belted vintage dresses, they are something that I would love to wear anyway so I’m pleased designers have put this style on the catwalks. 

Where’s your favourite place to grab a bargain and why?: New Look because it’s not just good for on-trend styles but also for simple wardrobe bases. It may seem weird but I can never go into a shop without picking out a nice vest top (yeah, kind of odd) and new look just have loads of cute things like that. As I’m 12 and pretty much broke all the time I find It’s the best place to get fashions that fit my budget. 

What’s your favourite piece of clothing you have ever bought?: Even though I didn’t strictly buy them myself (they were an amazing present from my mum) I’d have to say either my jack wills playsuit or leggings. I honestly don’t have many expensive clothes but the ones I do have I wear all the time. The playsuit is white and lacy and just a really cute thing to throw on on rare sunny English days. And the leggings work in loads of different ways whether it’s casual or dressy.


Who is your favourite lifestyle brand and why?: My favourite lifestyle brand is definitely Hambledon. They are a relatively small business run from a shop in Winchester very close to where I live and sell all sorts of cute stationary, make-up and (admittedly expensive, but gorgeous) fashion. I could pretty much make up my whole wish list out of stuff found in this shop. If you are down south make sure you visit it!

What’s your personal style and what do you do to work it?: I’d probably say that my personal style is a bit quirky, eclectic but a bit preppy. I love chunky knitted jumpers, shorts, and brightly coloured tights/ weird leggings. I also like to accessorise- I own a ridiculous amount of hats, and hair stuff. I love my massive- and I mean massive- red bow hairband because it goes with anything in a sort of weird way!

Follow on Twitter too!

P.S Tomorrow (July 10th) is my (TDP’s) feature in Girl Talk Magazine! I’d love if you could pick up a copy! Make sure to tweet me a picture too! Thanks guys!

Lots of Love… Tolly Dolly Posh xx

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