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how to shop ethically

Relax, I Am Not the Ethical Police

By August 5, 2017 Ethical

The title of this post may sound familiar if you follow my Facebook page (you can do so by clicking here) as a while ago I brought up the matter in response to several messages I’d had from friends, family and people I knew online. Most of the messages had a similar theme – they were apologies for shopping fast-fashion.

Ethical Fashion Advice - Relax, I'm Not The Ethical Police

However, I’m putting it out there – I’m not the ethical police. Nor is anyone else who is an advocate for ethics and sustainability and moving the industry (and world) in a more positive direction. I’ve never come across anyone who has pointed out somebody’s wrong doings within this realm (unless it’s been pointed in the direction of a major brand or company as a whole) and I wouldn’t even necessarily jump to saying they’re ‘wrong doings’.

Of course, whatever I put out there into the world with promoting this new way of thinking – technically it’s not that new but awareness is still growing – in terms of conscious consumerism and how we wear our clothes, I do it all with the intent of trying to inspire others to do the same. It’s my goal.

I want you to listen to what I have to say and hopefully, in some respect, take it to heart. I believe we should be changing our ways. This isn’t something we can just sit back and ignore anymore. We have a duty, especially within my generation of younger people (it’s our future, folks), to make changes.

So yes, I will celebrate people who start to implement these ideas and changes because I understand that at first, it can seem daunting, as if you need to change everything you know in life in order to be conscious (I’m not over exaggerating here – I have seen people expressing how impossible it seems).

Ethical Fashion Advice - Relax, I'm Not The Ethical Police

But, will I ever call you out for going against all of this? No. Should you feel guilty about it? No. Why? Well… because four years ago I was cheering on the fact that Primark was stocked on ASOS and I wasn’t batting an eyelid to what brands sent me in the post to feature on my blog.

It takes time to adjust and it takes time to learn. I don’t want anyone to come to me feeling guilty or down because I’m no perfect example of anything, I’m just attempting to shine a light on the darkness of this industry. In fact, I may even give you a proud pat on the head if you ever confess to fast-fashion purchases because it shows how aware you are (although please refrain from doing so, as this post suggests). Having your eyes open and being honest with yourself is key in becoming more conscious and thoughtful in the way you live and shop, whether that be in fashion or elsewhere.

This post is simply to say – you can take a step back and relax if all of this ethical and sustainable jargon and information is getting you down in the dumps, or if you slipped up and indulged on something which doesn’t have a clear label on it. I want my blog to be a space where we’re not focusing on doing wrong; we’re focusing on doing better.

If you want some tips on how to do just that rather than worrying yourself into ethically-induced anxiety, then click some of the links below. They might be handy for if you’re new around here, too!

~ HANDY ETHICAL ADVICE ~


Do you feel inspired? If so, perhaps you might be interested in nominating Tolly Dolly Posh for an Observer Ethical Award. If you believe my commitment to ethical fashion is award winning, click this link and leave my name, link and a few words in the Young Green Leaders category. 

  Lots of Love… Tolly Dolly Posh xx

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How To Support Fashion Revolution Day… 18th – 24th April

By April 17, 2016 Ethical

So as you will know from the past couple of years, I’m a big supporter of Fashion Revolution, so this is just a quick reminder for those of you who are new around here (or just new to Fashion Revolution Day in general)… it’s also a great way to refresh your mind on how to support the campaign even if you’ve joined in before…

How to Support Fashion Revolution Day - April 18th - 24th 2016

How to Support Fashion Revolution Day - April 18th - 24th 2016

On the 24th April 2013, 1,134 people were killed and over 2,500 were injured when the Rana Plaza complex collapsed in Dhaka, Bangladesh. That’s when Fashion Revolution was born. The campaign and it’s supporters believe that 1,134 is too many people to lose from the planet in one factory on one terrible day to not stand up and demand change.

On 24 April every year, Fashion Revolution Day brings people from all over the world together to use the power of fashion to change the story for the people who make the world’s clothes. Fashion needs to become a force for good. The aim is to transform the fashion industry into a transparent one and that all starts with the question… who made my clothes?

How to Support Fashion Revolution Day - April 18th - 24th 2016

One of the main ways to get involved is through social media, asking the all important #whomademyclothes hashtag. Send a picture or selfie of your clothes, inside out, with the label showing and tweet the brand, to ask who made it. Keep trying if you don’t receive an answer – it should be an easy question to answer for all brands, no matter how big or small. Here’s an example tweet (click to use it!)…


I’m [name] and I want to thank the people who made my [clothes] Hi @ [brand] #whomademyclothes? @Fash_Rev


If you’re a blogger, then make use of the resources on the Fashion Revolution site to make up your own images for your blog and social media. Spread the word to as many of your followers as possible!

How to Support Fashion Revolution Day - April 18th - 24th 2016

If you’re out and about shopping over the next week (and well… anytime), make sure to hit up your local charity, vintage and second hand shops! Don’t be scared… just go in, take a look and save some money! Change your mindset… think about where your clothes are coming from and how they effect the world we’re living in, and the people in it. Don’t buy something just because it’s cheap – think about the alternatives. DIY and revamping is also included! It all counts.


TDP Archive: The Importance of Second Hand Shopping // Starting An Ethical Wardrobe // Ethical Directory


How to Support Fashion Revolution Day - April 18th - 24th 2016

One of the biggest and most important things to do is… educate yourself! Learn more about why these sorts of issues are effecting the fashion industry. If you wear clothes, then you should know about wear they come from and what happens after we let them go, right? Right. One of the best documentaries that I can personally recommend, is The True Cost. I’ve written about it before, but I don’t mind bringing it up again. Please watch it and let me know what you learnt!



Reading Material: The Label Doesn’t Tell The Whole Story // Rana Plaza // The Plastic Age


Let me know if you get any responses from your favourite brands in the comments! Let’s do this together!

Lots of Love… Tolly Dolly Posh xx

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