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Pen to Paper with… Ben Akers

By February 28, 2018 Pen to Paper

‘Pen to Paper’ is a feature on TDP which involves an informal handwritten form of interview between myself and creatives –  from fashion designers, photographers, journalists, artists and musicians, to people who generally inspire me from day-to-day. 


Interview with Ben Akers - Goodfest & Slowing Down Fast Fashion

After working in the advertising industry for over 20 years, Ben Akers has in more recent times, turned to the world of sustainability to concentrate on creating positive and inspiring campaigns and documentaries.
Ben is known for his now multi-award winning documentary, “Slowing Down Fast Fashion” (with Blur’s Alex James) and will soon be running his first year of Good Fest, a festival held in Cornwall, UK.

BEN AKERS // GOODFEST // TWITTER


Interview with Ben Akers - Goodfest & Slowing Down Fast Fashion


~ READ THE FULL TRANSCRIPT HERE ~


As you should know by now, the lightbulb moment for me when it came to ethics and sustainability was when I watched the documentary, The True Cost, a few years ago after the Rana Plaza Disaster. I came away from watching it feeling saddened yet inspired because I knew from that moment on, I wouldn’t be able to rest easy simply pushing this information about the industry I loved, into the back of my mind.

Since then I’ve watched several other documentaries from different perspectives and I’ve been introduced to lots of other storytellers, including more recently, Ben Akers, who wrote and directed Slowing Down Fast Fashion a few years ago. For now though, Ben is currently working on Goodfest in Cornwall, which is his own sustainable festival coming to the southwest of England in April.


Thank you 🙂 That’s nice to hear. Well, I suppose I tried to solve the problem. Coming from an advertising background I’m a problem solver – most documentaries are made with a journalistic eye. To tell a story, I want to solve a problem so with my first doc, it was all about making a sustainable choice with the clothes we wear. With my current film: “Steve”, inspired by my childhood best friend who took his own life, I’m looking at human sustainability – how suicide is the biggest killer of men under 45 in the UK. A problem that needs solving.

Your documentary, Slowing Down Fast Fashion, came across as very relatable and easy to watch compared to others on similar topics. How did you approach it?


Interview with Ben Akers - Goodfest & Slowing Down Fast Fashion


I’m actually a bit overwhelmed by sustainability sometimes 🙂 Walking the walk not just talking it isn’t always easy. From the clothes we wear to how we bank. And many things I do still aren’t perfect, but I’m trying to win each battle when I can.

I went veggie a couple of years ago for environmental reasons, and I actually thought it was harder than it was. It was actually refreshing. I’ve had to be far more creative with what I eat, so if you haven’t yet, do it. To me, it’s about building habits, good habits that improve your life. And teach good things to my kids.

What's been one of your biggest struggles when facing the issues of sustainability? Whether that's as a creator or in your personal life?

I think what Ben has to say about switching to a vegetarian lifestyle applies to a lot of things – the task of adapting and building new habits can at first seem daunting and almost impossible but if you put your mind to it and truly understand the value in doing so, it doesn’t have to be such a challenge. I’m currently at the pescatarian stage of switching to vegetarianism myself and my family has had a similar experience; you start to become more creative in how you approach things.

Interview with Ben Akers - Goodfest & Slowing Down Fast Fashion

Interview with Ben Akers - Goodfest & Slowing Down Fast Fashion


Ah Goodfestcornwall.com – buy tickets and come – hahahaha. Well in the words of Kevin Costner in “Fields of Dreams” – “Build it and they will come” – So I’ve got 20 inspirational speakers; Tim Smit (Eden Project), JC (Founder of Movember), Zoe Robinson (Good Wardrobe), Pat Smith (Action Man). My hope is that if people see all these people then they will join the party. It’s relaxed. It’s inspirational. It’s my attempt to build a sustainable solution to ideas for good to have a home. So if anyone who is reading this is free on the 27th/28th April 2018 and wants to be a part of the solution… goodfestcornwall.com SAND, SEA & SUSTAINABILITY.

What is your aim with Goodfest and how do you hope to draw in crowds?

Watching from afar when I’m spending time in Italy, the changes and new laws and regulations being put into place in the UK right now excite me, which makes me believe that it’s currently the perfect time for an event like Goodfest. Not only do we need more people to jump onboard the train of thinking differently, we also need it to be done in an inspiring and positive manner. We need good to balance out the negativity of it all.

I’d definitely be most interested in hearing Zoe from The Good Wardrobe talk, especially seeing as a lot of her focus is on repair and upcycling.

One question I was most interested in asking Ben can be found below. Ben also explained to me that he’s worked with many different women over the years too, including former Greenpeace Head of Communications, Dae Levine – “She was amazingly inspirational on many different levels and we tackled many great projects together”.


Women are more caring. Women are more nurturing. Women often look at the bigger picture. I’m a feminist, I’m a bird with a beard. Actually, I’m extremely lucky. I have grown up surrounded by very strong intelligent women. My mum, my sister, my wife (hopefully my daughters) are all women who make me look differently at the world. I also know a load of blokes who are in “environmentalism” – but they are all similar to me. Aware of the future.

Being a dad helps. As a father of (now) 3 (my youngest daughter is now 3 months old) kids make you think more. Do more. Expect more for them. Want more for them. And as a dad, that’s my job, and to be honest it’s what that label covers. Many scientists who I read about are male. So it’s both. 

There has been research to show that environmentalism attracts mostly women. As a man, why do you think this is?



Ben’s work for Greenpeace Australia in 2013

If you have the chance, I highly recommend taking a look at Ben’s fast-fashion documentary on Amazon because as I said, it’s a surprisingly easy watch for such a hard and gritty topic to discuss. And if you’re in Cornwall… Goodfest might be worth looking into, as well.

Have you watched Slowing Down Fast Fashion? Who would you like to see me interview next? Leave a comment below. 

 

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What I Learned During #MAKESMTHNG Week

By December 10, 2017 DIY & Lifestyle

#MAKESMTHNG Week has now concluded but that doesn’t we should stop making things here. In fact, I’ve learned a thing or two taking part in this new celebration of crafting and I hope that I can inspire you to take on a project for yourself, whether it’s today or tomorrow or any day of the year…

MAKESMTHNG Week with Greenpeace & Fashion Revolution: DIY Outfit

MAKESMTHNG Week with Greenpeace & Fashion Revolution: DIY Outfit

MAKESMTHNG Week with Greenpeace & Fashion Revolution: DIY Outfit


WHAT I WORE: Embroidered Denim Shirt (DIY) // Pink Cashmere Beret (DIY) // Striped Trousers (Jumble Sale) // Dr Martens (Jumble Sale) // Recycled Rubber Handbag (Paguro Upcycle)*


Making something yourself is extremely satisfying…

I’m going to toot my own horn here and say I’m quite chuffed with my new embroidered shirt and my two rather dashing homemade berets. I may not have sewn together a wedding dress or cut a new pair of jeans from scratch but I’ve updated my wardrobe without technically adding anything new and there’s a special feeling that comes with that.

You’re always going to treasure a piece which you made with your own bare hands because you know how much hard work and time went into it.

That doesn’t mean you’ll necessarily end up wearing it more than you would wear something you’d buy but it means you won’t mindlessly throw it out or let it wear down into a bad condition – why would you? You made it! You should treasure it! It’s completely unique and only you will be able to style it up; patchy stitches, flaws and all.

Also, it’s a lot of fun to have this conversation – “Where did you get that beret?” “Oh, I made it.”

MAKESMTHNG Week with Greenpeace & Fashion Revolution: DIY Outfit

MAKESMTHNG Week with Greenpeace & Fashion Revolution: DIY Outfit

Starting small will build up your confidence…

As with anything, practice makes perfect. You don’t even have to embroider free-hand or buy a sewing machine if you don’t want to. Start from a place you feel comfortable at, even if that means getting out the iron and adding on a patch from one of your favourite artists to an old jacket.

There are some really simple ways to make something new or make something feel new, if you put your mind to it. Knowing I can turn a cashmere jumper into a beret in a couple of hours definitely makes me believe more in my abilities.

MAKESMTHNG Week with Greenpeace & Fashion Revolution: DIY Outfit

You’ll realise how much work goes into how your clothes are made…

The fact that it took me a day to upcycle one piece really put things into perspective in terms of garment workers. Fast-fashion is fast for a reason and the pressures put on manufacturers can lead to workers having to play a role in creating hundreds of garments per day, maybe even up to 900, according to the book, To Die for By by Lucy Siegle, which explains the production of t-shirts and how a group of university students in the UK using the same machines and style of production line, could only manage to produce 95 within the space of 7 hours.

I had the luxury of no time restraints, working from home with food and drink in-between, yet I still felt tired after sitting and concentrating on the sewing machine for half-an-hour and pinning fabric together.

Doing things yourself adds to the level of empathy you can have for those who are battling with our cultural demands and can make you think before you go to buy new next time.

MAKESMTHNG Week with Greenpeace & Fashion Revolution: DIY Outfit

MAKESMTHNG Week with Greenpeace & Fashion Revolution: DIY Outfit

You’ll get addicted…

Okay, maybe not actually addicted but I’ve definitely come away from this week itching to make more! I want to embroider all of the clothes I own and I already want to advance my sewing machine knowledge, in fact, I’ve taken a look at the old clothes I have stored under my bed to re-evaluate the fabric I could use. Speaking of which – does anybody have any ideas for scuba material?


GET INVOLVED WITH #MAKESMNTHNG:
Getting crafty? Tag @makesmthng + @fash_rev in your social media posts with the hashtag #MAKESMNTHNG


What did you make this week? Have my posts inspired you to make something in the future? Let me know in the comments!

 

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Updating Your Wardrobe with Embroidery | #MAKESMTHNG Week

By December 2, 2017 DIY & Lifestyle

This week marks the inaugural #MAKESMTHNG (Make Something) Week by Greenpeace. The holiday season, especially with sales and promotions such as Black Friday and the Boxing Day sales, is one of the busiest shopping periods of the year and although that may be all well and good – especially for gift-giving and saving money on essentials – it’s a time when we often tend to forget other alternatives like making things…

MAKESMTHNG Week with Greenpeace & Fashion Revolution: DIY Embroidery

MAKESMTHNG Week with Greenpeace & Fashion Revolution: DIY Embroidery


WHAT I USED: Denim Shirt (Originally Johnnie B) // Embroidery Hoops // Embroidery Thread // Embroidery Needles


Instead of shopping, Greenpeace alongside Fashion Revolution, are aiming to inspire us all to make something of our own, whether it be big or small, our first project or one of many, in order to take a break from our culture of over-consumption and take a leaf from someone else’s book to understand the true value of how our clothes are made.

I was asked to take part and I have to say, it’s done the trick. I started off small myself as admittedly, I’m still on a journey when it comes to the actual creation of clothes and accessories.

There’s a lot to it and it can feel awfully daunting if you’ve never put needle-to-fabric or iron-to-iron-on-patch, before! The inspiration behind my first project came mainly from the wonderfully woven artwork I’ve been following along on Instagram lately.

MAKESMTHNG Week with Greenpeace & Fashion Revolution: DIY Embroidery

Embroidery may be a trend which flows in-and-out of the fashion cycle every other season but it’s actually a craft which originates from even as early as 300 AD (according to Stitches in Time). Now you can find examples of embroidery by designers such as Valentino – it’s one of the reasons I admire their haute-couture collections so much.

As I said, I’m still an amateur in certain areas and although I’ve dabbled in cross-stitch work in the past, I’ve never properly attempted embroidery.

Fuelled by #MAKESMTHNG motivation, I picked up an embroidery hoop, some threads in primary colours and a pack of needles and got stitching some #MAKESMTHNG imagery on to a denim shirt-dress I owned double-of.

MAKESMTHNG Week with Greenpeace & Fashion Revolution: DIY Embroidery

MAKESMTHNG Week with Greenpeace & Fashion Revolution: DIY Embroidery

Later on, I also went on to chop down and hem the shirt-dress into a blouse – using a sewing machine – and added a new popper, which was the reason I hadn’t been wearing it in the first place, therefore bringing new life to something that was shoved in a bin-bag.


Here is my advice for helping any fellow embroidery novices:


Having a basic sewing knowledge will help…

Although I definitely had to head to YouTube for some tips on how to achieve different stitches, actually putting them into practice was far easier than I thought because it’s not too far removed from ordinary sewing.

I would recommend having a practice on a scrap piece of fabric (or maybe a t-shirt you could easily unpick on) so that you feel more confident when you start off. Straight stitch is as simple as going in and out of the fabric and back stitch is as simple as going in, well, backwards. Speaking of which…

MAKESMTHNG Week with Greenpeace & Fashion Revolution: DIY Embroidery

Don’t feel like you have to use a strict stitching pattern…

Of course, sticking to the same style of stitch is essential in certain scenarios but don’t feel like you have to only use one style to complete something. I used a mix of straight, back, satin and split stitches to achieve all of the shapes I was working on.

I sort of winged-it in a sense, using what stitch felt best on each area. Satin stitch – stitching as close together as possible – will of course always be easiest for filling in blocks of colour.

MAKESMTHNG Week with Greenpeace & Fashion Revolution: DIY Embroidery


WHAT I WORE: Many Questions T-Shirt £20.00 (Lost Shapes x Tolly Dolly Posh) // Black Trousers (Charity Shop) // Watch (Casio)* 


Be as even as possible…

You can actually see the difference in me implementing this rather obvious piece of advice just by looking at the hand shape versus the eye shape which I embroidered. The white of the eye is a lot less patchy as I took more time to make my satin stitch as smooth as I could.

Satin stitch works best with smaller areas (see my little yellow stars and the pink circle) but you can definitely achieve a similar effect if you put your mind to it. I’m wondering if this was a little trickier as I was working on a denim fabric – if you’re an embroidery expert, please do let me know!

Use interfacing to avoid fraying…

If you’re going to be embroidering on to an item of clothing, use some iron-on interfacing on the backside of your embroidery work. This will help you avoid it coming undone or lessen the chances of it fraying when you wear it. Seeing as it won’t be visible, you don’t have to be too neat with this.


GET INVOLVED WITH #MAKESMNTHNG:
Getting crafty? Tag @makesmthng + @fash_rev in your social media posts with the hashtag #MAKESMNTHNG during the week of December 2nd – December 10th!


I’ll be back soon with another project but for now, let me know what you’ll be making in the comments…

 

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