Tolly Dolly Posh Fashion
Ethical Directory for Fashion Brands
Browsing Tag

fashion revolution week 2017

Easy DIY Fashion Fix Ideas | Fashion Revolution 2017

By April 30, 2017 DIY & Lifestyle

Fashion Revolution Week was created after the Rana Plaza factory disaster in 2013. The factory home to many big name fast-fashion brands collapsed, killing over 1,100 people and injuring thousands more. In order to create change within the fashion industry, transparency is needed across the board as well as commitment to ethics and sustainability. Fashion Revolution asks you to get involved by sharing a photo/selfie of your favourite clothes asking the brand, #WhoMadeMyClothes?


easy diy fashion fix ideas - fashion revolution - diy patch jacket

easy diy fashion fix ideas - fashion revolution - diy patch jacket

With my penultimate Fashion Revolution post being quite a heavy piece, I thought I would tie this week up along the simpler route by listing out a few of ways that you can make your clothes last longer. Although I talk an awful lot about shopping with more ethically focused brands, the way you care and dispose of your clothes is equally as important as what you buy.

One of Fashion Revolution’s campaigns for 2017 included the #LovedClothesLast short film which focuses on exactly that; how loved clothes will last a lot longer than those which aren’t, whether that means how we care for them or how they were produced. You can watch the full short film here. On top of that, Fashion Revolution are also trying to encourage people to start “fashion fixing”; making your clothes last longer by fixing them rather than throwing them away. Scroll down for some easy ideas that I can guarantee all of you can do from home…

easy diy fashion fix ideas - fashion revolution - diy patch jacket

easy diy fashion fix ideas - fashion revolution - diy patch jacket


~ DIY PATCH JACKET ~
Read the full tutorial here.


This is the jacket that some of you long time TDP readers may recognise. I also featured it in my recent blog post of my trip to Lottozero’s Fashion Revolution event in Prato, Italy. I originally bought the jacket from a jumble sale with the intention of adding more to it; it was a blank white canvas which meant there was an awful lot of room to play with. If you click through to the tutorial you’ll see that not only did I dye the jacket but I also added some patches. 

Iron-on patches are extremely easy to use (all you need is a tea-towel and iron) and are what I used for all of the patches upon it. However, some of the original patches did peal off in the wash, so if you access to a needle and thread, sewing the patches on will make them last even longer. I simply re-ironed them on this time, adding my Fashion Revolution patches along with them. It is possible to find more sustainable patches; Avery Dennis (who produced the exclusive patches) use 90% recycled yarns. 

easy diy fashion fix ideas - fashion revolution - diy patch jacket


~ DIY SLEEVELESS JACKET ~
All you need is scissors!


This might not seem like much of a DIY but it saved this jacket from being taken to a local charity shop. I was wearing this denim jacket “cropped” for a few years, styling it so it looked purposefully fit to be smaller but unfortunately it had reached the stage where it simply just looked too small. I took to it with some sharp scissors though and I have a whole new item in my wardrobe; a sleeveless denim jacket (or waistcoat).

I’m also planning on adding some white pleated ruffles around the armholes using an old white dress. I’ll be getting out my sewing machine soon and will most definitely report back on my progress in the future.

easy diy fashion fix ideas - fashion revolution - diy patch jacket


~ MORE IDEAS ~
Follow my Instagram Story…


Ripped & Dip-dyed Jeans…

To go alongside my dip-dyed jacket, I ripped up some of my white jeans and dyed them in a similar style. They’re still going strong and you can see them styled up in a recent outfit post. Quick, easy, and once again doesn’t require much skill if you haven’t necessarily got the time to learn a new craft.

Crop It…

Take the same principle as I did with my old denim jacket and cut off the length of a t-shirt. It might not seem like you’re doing much but you might just end up falling back in love with its new style. If you want to neaten it up and save it from fraying, find a sewing machine and create a simple hem line, or ask someone who knows how to do it for you.

Add Pom-Poms…

I love this idea from Fashion Revolution themselves; pom-poms are really simple to make once you learn and can definitely add something more interesting to an item you’re getting a little bored of. It also saves you from going out and buying a new pom-pom trend led piece which often aren’t much more than just a sweatshirt and the pom-poms themselves. Being in charge of the process will guarantee that it will last for longer and you can make it look exactly as you like it. 

Use Off-Cuts…

With DIYs, especially those involving cutting and slicing off arms, you’ll often have off-cut pieces of fabric lying about. Don’t throw these out! You can make accessories or use the old buckles and buttons for future projects. Try and reduce your waste as much as possible. 


How will you make your clothes last longer? Have you got any quick DIY ideas? Let me know in the comments!

Thank you so much for joining me this Fashion Revolution Week! Be sure to subscribe to my newsletter as I’ll be sending out a round-up shortly.

Lots of Love… Tolly Dolly Posh xx

You Might Also Like

What Is Greenwashing & How Do You Avoid It? | Fashion Revolution Week 2017

By April 28, 2017 Ethical

Fashion Revolution Week was created after the Rana Plaza factory disaster in 2013. The factory home to many big name fast-fashion brands collapsed, killing over 1,100 people and injuring thousands more. In order to create change within the fashion industry, transparency is needed across the board as well as commitment to ethics and sustainability. Fashion Revolution asks you to get involved by sharing a photo/selfie of your favourite clothes asking the brand, #WhoMadeMyClothes?


Fantastically, Fashion Revolution and a new surge of conscious consumerism have brought to the attention of many brands that their customers want more answers about where their clothing comes from. We’ve seen them respond positively and it has inspired us all to keep going on our mission for greater transparency, however, with this comes the idea of ‘greenwashing’ and being all talk and no action.

how to avoid fast-fashion greenwashing - h&m sustainability


~ READ THE FASHION REVOLUTION FANZINE ~


The Greenwashing Index defines greenwashing as “when a company or organisation spends more time and money claiming to be “green” through advertising and marketing than actually implementing business practices that minimise environmental impact“. With the rise of consumers demanding to know more about how a brand is run and how it’s supply chain is managed, more and more brands and designers have started to step forward to show in whatever way they can, that they are part of the positive change and movement.

I will start off by saying that it’s important to recognise that something is being done, no matter how small that is. We have to start from somewhere even as individuals so I’m glad that the industry is becoming more aware. My concern is that for less informed consumers, small steps will end up looking a lot larger than they are on the surface and those who are doing an outstanding job across the board, will be left at the wayside due to the fact that they are lesser known.

One of the major examples that some of you may already be aware of, is H&M. H&M have two “sustainable” lines under their belt; H&M Conscious and Conscious Exclusive. The aim of the Exclusive collection is to showcase more sustainable production techniques whether that means using organic cotton or recycled materials. It’s a capsule collection, far smaller than the rest of their range which is more heavily marketed on their website and far easier to find in store. The main Conscious collection seems to be based around what fabrics are used within each garment.

If you visit the H&M homepage, you’ll find that the Conscious Exclusive collection has to be found by scrolling down and that there is no main header link for either Conscious collection; they’re tucked away under the Campaigns on the Women’s tab.

how to avoid fast-fashion greenwashing - h&m sustainability

Secondly, their recycling initiatives have also been catching the attention of the media and its customers. In January 2017, H&M launched a campaign video called “Bring It On” to ask their customers to donate their used garments into store. Interestingly enough, this video is still up and running on H&M’s US website, but on the UK one, you can only discover it via Google.

You’re probably wondering why I’m focusing on how accessible these pieces of information are. It’s all part of what greenwashing technically is, and is a good indicator of whether you should be supporting a brand or not. If the sustainable or ethical information isn’t as equally as accessible as the main collection of a brand as a whole then they are being the opposite of transparent. Information is being spread around that sustainability is a focus when in actual fact, it’s still something which is being tucked away and concealed.

And as much as I appreciate the H&M Foundation for funding some innovative and sustainable ideas at the recent Global Change Awards, I highly doubt the average high-street customer is aware of this.

how to avoid fast-fashion greenwashing - h&m sustainability

I found this a similar case with ASOS; their ASOS Eco Edit is tucked away under a menu tab with just a single link. They have two separate social media accounts for promoting their more sustainable and ethical items of stock, their Instagram following being a mere 12k compared to an over 5 million account reach on their main. That’s a whole lot of influence being put to waste. It would be an interesting question to have answered; why wouldn’t they want to share the more positive of brands on their site, with the majority of their following? To me, it’s baffling.

With H&M especially though, they aren’t just tucking away what they so say want to change within the industry, they’re almost disguising the fact that they’re one of the biggest reasons behind why it needs to change. On the UK site, out of the main collection there are 4,874 items for Women, of which only 209 are consciously focused. This is a reasonably high number; in fact, perhaps a little too high with prices a little too low. How can a pair of skinny jeans be be £19.99 and be labelled as “conscious”? And in terms of the actual production and ethics of it all, it was only in February 2016 when an H&M factory in Bangladesh caught fire killing four of its workers. It’s due to the immense pressure of a brand of such size, that these sorts of incidents occur.

As I mentioned previously, I’m concerned that the positive actions that are being put into place aren’t being compared to what is really going on. It’s not just fast-fashion brands either. I’ve had concerns over supposedly, “non” fast-fashion brands like Nobody’s Child, for example. They claim to be to serve “fast fashion with a conscious” which is rather peculiar. Fast-fashion is unsustainable; mixing those two terms is something already rather questionable.

how to avoid fast-fashion greenwashing - h&m sustainability

An article by Project JUST, which reviews several bigger name sustainable brands like Everlane and Warby Parker, shows that phrases like “radical transparency” don’t always live up to their definitions. Of course, I would much rather suggest people start lifting up brands such as Everlane, but if you really want to be the best consumer as possible (which trust me, is often difficult), learning more about all kinds of brands is just as important.

But, there are ways to avoid the wool being pulled over your eyes. These are some questions which are good to ask yourself before supporting a brand…

how to avoid fast-fashion greenwashing - h&m sustainability

Are they shouting about it?

Something which concerns me with brands who label themselves as “ethical and sustainable” yet come across as fast-fashion, is whether they’re really shouting about it. Simply labelling yourself as such doesn’t necessarily guarantee that these practices are being put into place. Take a look and see how accessible their information regarding ethics and sustainability is, and whether they’re proud to fly that flag. Do they join in with #WhoMadeMyClothes, and the like? Ask yourself if you truly trust what they’re claiming to support.

What information can you find?

Alongside whether they’re shouting about it, you need to know what it is they’re shouting about. If this information is easy to find, you might want to think about what sort of issues are important to you. A great way to decipher this is by taking a look at the Policy & Commitment categories within Fashion Revolution’s Transparency Index, which is a review of 100 major brands and how they’re tackling transparency. Some of these commitments include…

Animal Welfare
☞ Child Labour
☞ Discrimination
☞ Equal Pay
☞ Forced or Bonded Labour
☞ Health & Safety

☞ Maternity Rights/Parental Leave
☞ Sub-contracting & Outsourcing
☞ Use of Chemicals
☞ Waste & Recycling
☞ Water Usage
☞ Working Hours

Some of Fashion Revolution’s findings include the fact that only 20 out of the 100 brands disclose procedures that address maternity rights; only 43 brands publish an assessment for high-risk supply chain issues and only 40 brands disclose how child labour policies are put into practice.  That’s less than half.

Ask yourself what issues matter to you and find out whether the brand has open information readily available for you to read and learn from.

how to avoid fast-fashion greenwashing - h&m sustainability

What information will they give you?

A brilliant point brought up in Project JUST’s article on the same issue of greenwashing was what information will brands give you if they ask. Especially when it comes to campaigns like #WhoMadeMyClothes, the stand out brands will be those of which reply with the most transparent and specific answer possible. It’s not just what they tweet you either, it’s what you can get through contact forms, emailing and even writing letters in some cases. If they don’t give you enough information; ask yourself if you truly want to support their level of transparency.

Are they making progress?

As aforementioned, I want to reiterate that progress is important. It’s exactly what we want to see more of. So yes, do praise and award brands which are doing so but also ask yourself how much are they really doing? Another part of Fashion Revolution’s Transparency Index includes the Know, Show & Fix category which is about analysing which brands are assessing their policies, disclosing these assessments and are fixing what needs to be fixed.

The highest scoring brands in this include (thankfully) H&M, alongside Marks & Spencer, GAP, Adidas, Reebok and Puma – but none of these brands score higher than a 40% score. You can learn more about the scoring by, of course, taking a look at the index for yourself, which I highly recommend if you are interested in learning more.

how to avoid fast-fashion greenwashing - h&m sustainability

Will you actually end up wearing what you buy?

I think it’s not only important to understand who you’re buying from, but also what you’re buying. Take a read of my post on working out whether you’ll actually end up wearing what you buy. An important part of creating a more sustainable industry is creating sustainable shoppers. We need to start becoming more conscious of our decisions and impact as that all leads back to what brands decide to change. Every penny is a vote, remember!

Shop from brands that are built on ethics and sustainability.

Finally, I want to point you in the direction of my ethical directory. Although I will admit I can’t answer all questions to do with every brand within it, I can say that I am in full support of everything these brands stand for. The list is growing and I’m updating it every month so hopefully, some of you will find it helpful. I also, recommend taking a look at Project JUST who I have already mentioned within this post. Not only was I recently interviewed for their #IAMJUST series, I also admire what they are doing. Their directory is a lot more in-depth and offers you a platform to learn more about brands you might already shop with.


Have you ever encountered any greenwashing? What are your thoughts on the progress within the industry? Let me know in the comments!

Lots of Love… Tolly Dolly Posh xx

You Might Also Like

Pen to Paper Interview with… Heather Knight of Fashion Revolution

By April 4, 2017 Ethical, Pen to Paper

‘Pen to Paper’ is a feature on TDP which involves an informal handwritten form of interview between myself and creatives –  from fashion designers, photographers, journalists, artists and musicians, to people who generally inspire me from day-to-day. 


Fashion Revolution 2017 - Heather Knight Interview

Fashion Revolution began after the Rana Plaza factory collapsed on April 24th, 2013, in order to push brands and open up the conversation about the real issues within the fast-fashion industry. Fashion Revolution helps consumers understand what is going on behind the label, inspiring them to create change and ask questions.
Heather Knight heads up the branding and communications for Fashion Revolution. She makes sure everything looks good and sounds great, from Fashion Revolution campaign materials, fanzines and reports, to website, social media and newsletters. She believes in the power of creativity to make an idea irresistible, and the ability of communications to inspire real change.

 WEBSITE // TWITTER // FACEBOOK // INSTAGRAM // ZINE


Fashion Revolution 2017 - Heather Knight Interview


~ READ THE FULL TRANSCRIPT ~


If you’ve been reading my blog for long enough then you would have read the words ‘Fashion Revolution’ a hundred times over by now. It’s one of the most influential campaigns regarding the fashion industry and I couldn’t be more honoured to be connected to the team in some way. They’re all truly passionate about the work they do and supporting them is one of the easiest decisions I’ve ever had to make.

With Fashion Revolution Week just around the corner (April 24th – April 30th), I thought it would be a great way to start my Pen to Paper series back up and get some direct answers from Heather Knight, who heads up branding and communications.


Even in the past 4 years since Fashion Revolution began, we’ve seen a real shift… both in brands becoming more transparent and in consumers expecting and demanding transparency. There’s still a long journey ahead → We want a radical change in the way our clothes are sourced, produced and purchased, but there’s momentum to change.

What has it been like to watch the fashion industry change over the years?


Fashion Revolution 2017 - Heather Knight Interview

Fashion Revolution 2017 - Heather Knight Interview


We shouldn’t shy away from presenting the shocking, grim realities, but they should be accompanied with inspiration and action. Making people feel guilty isn’t going to change behaviours – that’s been proven not to work. Showing that ethical fashion can look good and feel good and can make your wallet (and the planet) happy is a great way to shift hearts, minds + behaviours.

Do you believe we should focus on the more positive sides of ethical fashion or do you believe talking about the harsh truths is more important?


I personally believe this is one of the reasons Fashion Revolution has been such a powerful initiative. It has opened my eyes to many of the tragedies over the past few years but it has also made me see things in a new light and made me really champion those who are behind our clothes. It’s quite incredible to think that transparency is becoming more important, showing proof that we can get the results we as consumers are now asking for.

Fashion Revolution 2017 - Heather Knight Interview


Buying from ethical brands is an option off their radar – there are misconceptions that ethical fashion is expensive, dull and ‘unfashionable’, but there are some amazing and affordable brands out there. But buying new clothes should be a last resort – there are so many better ways to update your wardrobe, from charity shopping, vintage, swapping or the clothes you already own! ↳ www.fashionrevolution.org/haulternative

What do you think stops the everyday shopper from purchasing from ethical brands?


Last year we had 1,251 brands/retailers respond with #IMadeYourClothes, and over 370 were major global brands. It was great to see G-STAR RAW respond with an interactive map and stories of their producers. American Apparel produced a video, and Marimekko dedicated part of their website to sharing stories about their producers.

With #whomademyclothes, what brands have had the best responses overall?


Fashion Revolution 2017 - Heather Knight Interview


We want to see even more people participating, asking #WhoMadeMyClothes and more brands than ever replying with #IMadeYourClothes and demonstrating transparency in their supply chain. We want a BIGGER LOUDER Fashion Revolution that reaches more people in more countries around the world, inspiring people to think differently about the clothes they buy and wear.

What are your goals for Fashion Revolution in 2017? What can we all do to support it?


GET INVOLVED: www.fashionrevolution.org/get-involved

Thank you so much to Heather for answering some questions, especially when we’re just 20 days away from the big week of pushing for change. Make sure to get involved as much as you can and follow Fashion Revolution throughout the year too. I know I will!


(Images courtesy of Fashion Revolution)


Lots of Love… Tolly Dolly Posh xx

You Might Also Like