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15 Sneak Peeks of #MooiEnLiefbyTDP & Logo Reveal

By May 27, 2015 Shop

To top off the exciting week of “15 things” blog posts, I have 15 sneak peeks of my collaboration with Mooi en Lief! How exciting?! If you’re still not sure what this is all about, then I suggest you not only click here but also carry on reading… I’m sorry if I’m a little vague and mysterious in this post, but I can’t give away too much! 

1 – INSPIRATION: David Bowie – Oh You Pretty Things (1971)

You will soon realise why exactly this is an inspiration. There are 2 reasons, 1 of them you can probably guess straight away *cough* the decade *cough* but the other one won’t be so clear until the socks are released…

2 - INSPIRATION: Research Moodboard

As part of my research into the collection (this was a long while back) I created a moodboard with original ideas, cuttings, swatches, photographs, patterns and all sorts of bits and bobs to share what the collection is really about.
Research Sneak 2
Research Sneak 1

 3 - INSPIRATION: Research Moodboard

If you didn't already know, the collection is actually made up of knee high socks, so this is just a small snippet of some original inspiration...

4 - INSPIRATION: Photoshoot

A really exciting part of the collection is the photoshoot! We're going to be shooting it soon, so I created another separate moodboard for how I think it should look. It's been really fun putting it together and I can't wait to see the results!
Photoshoot Sneak 1
Photoshoot Sneak 2

5 - INSPRATION: Photoshoot

Without spoiling it too much, the shoot is going to be quite laid back and have a fun, summery vibe. You'll probably be able to work out why with a few of the other sneak peeks in this post!

6 - IDEAS: Workbook

As part of the creation process, I started filling up a humongous workbook (it's really big) and it's been so helpful. It's basically a book which documents the process of creating a collection of socks, from the very first rough ideas to the finished product. Here you can see a little glimpse of very rough branding ideas.
Workbook Sneak 2
Workbook Sneak 1

7 - IDEAS: Workbook

Here you can see a sneak peek of an idea for the photoshoot. It's actually quite an interesting process putting ideas together and seeing how things could work out...

8 - COLOURS: Pantone Pens

If you don't do fashion design, or general designing, then you may not have heard of Pantone. Pantone are basically the go to designing pens... often designers use them as a starting point for their collections, so you can see a glimpse of the colours which I focused on.
Swatch Sneak 1

9 - COLOURS: Sock Swatch

Now this is really exciting! Here you can see an actual swatch from an actual sock. How crazy! It really was weird getting the first samples through and being like... "That's MY sock!", so there you go. A sneak peek... oooh, blue! 

10 - COLOURS: Sock Swatch

Another glimpse into the collection. Black and yellow... that's all I'm saying! crazy right? SO CRAZY. You'll soon be able to buy these babies... eek!
Swatch Sneak 2
Clothes Sneak 2

11 - OTHER BITS & BOBS: Photoshoot Clothes

I have to admit going shopping for the photoshoot was pretty fun. Browsing pieces to really emphasis what it's all about is actually harder than you think though. Are you getting excited?

12 - OTHER BITS & BOBS: Photoshoot Clothes

Another little snippet of the photoshoot clothes. There are also props too which is another really exciting thing to shop for...
Clothes Sneak 1
A Few Words 1

13 - A FEW WORDS: Tolly Dolly Posh

We thought it would be cool to sum up the collection process so far. For me it's been a huge learning curve; I've worked really hard and so have Mooi en Lief themselves. I'm so grateful for the experience and I don't think I will ever forget it. It's getting so exciting now... eep!

14 - A FEW WORDS: Jacquelina Deerenberg (Mooi en Lief)

I like to talk face to face: explaining myself and understanding the other person better. Tolly and I had to work together from a distance which went better than I expected. We have emails which could fill a complete book and I loved that whole journey with her.
A Few Words 2

Mooi en Lief by Tolly Dolly Posh Sneak Peek & Logo Reveal

15 – LOGO: Mooi en Lief by Tolly Dolly Posh

Dah-dah! How exciting hey?! This is the official #MooiEnLiefbyTDP logo! You may recognise a certain font… yup! That is the font from my old blog design… it kind of just worked seeing as that’s when we started the collaboration. It’s like a mix of both TDP now and then, as well as bit of the boldness of Mooi en Lief. What d’ya think?


Lots of Love… Tolly Dolly Posh xx

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BIG News – My First Collection?!

By July 31, 2014 Shop
mooi en lief by tolly dolly posh socks and tights WATCH MY ANNOUNCEMENT VIDEO HERE TOO!

Today marks a milestone. Today marks the day of another stepping stone reached on my path of goals. I even made a snazzy GIF to go along with it, so it must be jolly important!

I signed a contract. A real deal, fancy wording, several pages long, contract.
At the start of 2014, I wrote in my new diary a few goals just for fun. I had no idea that one of them would come true, not once, but twice; within 7 months. What?!
Goal number one reads, ‘To start doing product collaborations with brands.’

My contract reads, ‘Mooi en Lief by Tolly Dolly Posh’
O_O After a couple of months of working things out and getting things ready, I can finally announce that towards the start of 2015, my very own collection in collaboration with Mooi en Lief will launch! It’s going to be a collection of socks and tights for girls, tweens and teens designed by yours truly, and I’m really, super excited, eee!

Mooi en Lief are a dutch brand who specialise in quirky wellington boots for young children and teens. Their main motto is ‘Dare to be different’, which is something I am all about, so I’m so glad I’m working with a team that have the same line of thought as myself. Ever since I wrote for their lifestyle magazine, they’ve been super supportive of me and it seems like we both can’t wait to get started!

I would like to say a massive thank you not only to Jacquelina at Mooi en Lief, but also to all the people that read my blog! If you guys didn’t read this little site, then these cool people wouldn’t be able to help make me achieve these goals and ambitions. I really hope you can come along on this new journey with me and will be ready and waiting to buy the first pairs! …that’s it I guess! Eee! Like what?! Crazy, heh?! 😀


Lots of Love… Tolly Dolly Posh xx

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