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How to Use Instagram for Sustainable Inspiration

By February 23, 2018 Ethical

As much as algorithms seem to be driving a lot of the Instagram community up the wall recently – yes, we all know, it was a far better place when posts appeared chronologically – for me personally, it’s actually fast becoming one of my favourite platforms for a multitude of reasons. So today, to mix things up from my usual content, I thought I would share some ways to enjoy ‘IG’ as much as I am as well as a few recommendations of who you should be following…

Ethical and Sustainable Instagram Accounts to Follow


Ethical and Sustainable Instagram Accounts to Follow

Your vibe attracts your tribe…

Especially when you’re introducing yourself to sustainability and ethics, you can become bogged down in the nitty-gritty of it all and often what you really need is a nice, healthy dosage of positivity! 

Following individuals on Instagram who spread positive messages about good work being done is a quick and easy way of educating yourself without feeling like the world is facing impending doom. 

@unwrinkling (also known as Whitney Bauck) is one of my favourite Instagram users. Her day job is focusing on sustainability with her journalistic work so she merges the two, highlighting new initiatives and innovations whilst still being relatable and sharing imagery which would be fit on any other Insta-page. She introduced me to G-STAR RAW’s latest work and for that, I am very grateful.

@storiesbehindthings is an account run by Jemma and Ella who focus mainly on vintage fashion and opening up discussions with their followers about different sustainable and ethical topics. If you’re into perfectly coordinated themes and being introduced to new brands; definitely give them a follow.

@celinecelines (Céline Semaan) is the founder of The Slow Factory and is one inspiring woman. Not only does she head-up The Slow Factory #FashionActivism brand, she is also a sustainable advocate all round, being an ambassador for the Global Fashion Exchange and founding The Library. She’s a joy to follow and you all need to learn more about her.

Ethical and Sustainable Instagram Accounts to Follow


Ethical and Sustainable Instagram Accounts to FollowLearn more about where your clothes come from…

In my opinion, you can trust a brand when they’re openly transparent and by that I mean, more than just sharing their list of suppliers on an interactive map.

A lot of ethically focused brands will share behind the scenes information and stories about where their clothes come from and how they were made, especially on social media. Even if you haven’t ever bought from the brand, it’s one way to understand how what you wear, becomes just that. You end up getting the answer to “Who made my clothes?” before you’ve even asked it. 

@knowtheorigin‘s Instagram is a great example of this. They often share information about their travels to their garment factories as well as videos and photos to go alongside it. Know The Origin was essentially built around the idea of transparency so they’re a good place to start if you want to follow a t-shirt from factory to finished product.

@po_zu will forever be a favourite in my mind especially if you like behind the scenes of the photoshoot variety.

Don’t forget, if you want to discover more ethical brands (even if you just want to browse their Instagram feed), my brand directory is a great place to start.



Ethical and Sustainable Instagram Accounts to Follow


Ethical and Sustainable Instagram Accounts to Follow - @tollydollyposhSaving and GIFing…

Other than following, you can also use Instagram in a variety of other ways to gain inspiration and spread the ethical message further than just your own mobile device.

Saving photos to your Saved Collections can help you decipher the sorts of styles and outfits you’re into. This allows you to work out what looks you’re still appreciating after you’ve double-tapped to give a post a like and scrolled on.

This will help the next time you’re in the mood for shopping or the next time you’re on the hunt for something new, as you’ll be able to work out more easily what might last for a long time in your wardrobe. To save a post (without anyone knowing, don’t worry) click the bookmark flag under a picture.

Making use of Instagram’s new GIPHY GIF feature is something I would advise too. Was this just an excuse to plug my stickers again? I hear you cry? Possibly, possibly. Searching terms such as ‘ethical fashion’ or ‘@tollydollyposh‘ when you’re picking something out for your next Instagram Story, is always a good call.

I can also now announce that I’ve designed a few GIFs for the wonderful @fash_rev, some of which you can see above. I’ll also be releasing a few more in the lead up to Fashion Revolution Week in April, so watch out.

Make sure to give me a follow @tollydollyposh, if you haven’t already.

How do you use Instagram for sustainable inspiration? Who should I be following? Let me know in the comments!

  Lots of Love… Tolly Dolly Posh xx

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Illustrated My Style: 2017 Outfits

By December 23, 2017 My Style

Some blog posts are too good not to attempt again so as part of my end-of-year content, I’m back with another illustrated round-up of my annual outfits. You can take a gander at my 2016 selection if you’re in need of even more sartorial inspiration…

Ethical & Sustainable Outfit Ideas - Fashion Illustrations


This blouse was most definitely a most-warn item for me during the warmer months; it was perfect with skirts or trousers and made for a great layering piece in the early autumn. However, I wouldn’t have worn it as much if it hadn’t had been for my Yours Again recycled denim chokers which tied it all together.

The lesson from this outfit? Sometimes the clothes we um-and-ah over can become the clothes we most adore. Although, of course, I am an advocate for my considered shopping choices, sometimes it’s nice to take a risk, especially when what you’re buying is secondhand.

Ethical & Sustainable Outfit Ideas - Fashion Illustrations


My pink cashmere jumper may now be a beret but that doesn’t stop me from looking back on this outfit fondly and appreciating the amount of wear I got out of this People Tree jumpsuit.

I do understand that People Tree’s prices aren’t accessible to everyone at all times but wearing it made me realise how much of a luxurious investment their pieces are and I had quite a few compliments on it, too!

I couldn’t look back on this year without highlighting an outfit which included my very own ethical t-shirts, could I? I styled up my Lost Shapes collaborative tees very simply for the lookbook but since wearing them over the course of the past few months, I’ve managed to discover lots of different ways of doing so…

You can also now pick up a Limited Edition “Keep on Asking” sweatshirt – it might not be around for long so I’d take a look at it now before it’s too late!

Ethical & Sustainable Outfit Ideas - Fashion Illustrations


An outfit that you – my readers – seemed to love just as much as me, involved this two-piece from Mayamiko. Sadly, those killer blue lens sunglasses are no more (why did I have to stand on them?) but I’m glad I was able to capture them in all their glory and immortalise them in some way.

Since the hot days have faded, I’ve worn the crop-top underneath my navy satin suit and am now longing to wear it all over again

Which is your favourite? What have you been wearing this year? Let me know in the comments!

Happy holidays… 🎁❄️

  Lots of Love… Tolly Dolly Posh xx

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My Style: 60% Ethical, 100% Cool

By July 3, 2017 My Style

If you follow my Instagram stories then you’ll alway be up-to-date with my outfit obsessions, so it won’t be a surprise to some of you that today’s outfit post is styling up a combination I’ve shared a lot recently. You may even notice two of the pieces from my post about how we can make everyone understand fast-fashion, if you’ve been paying attention, lately…

Ethical Outfit Ideas - ASOS Made In Kenya, What Daisy Did & People Tree

Ethical Outfit Ideas - ASOS Made In Kenya, What Daisy Did & People Tree

Ethical Outfit Ideas - ASOS Made In Kenya, What Daisy Did & People Tree

WHAT I WORE: Embroidered Top €5.00 (Second-hand Shop) // Floral Trousers (ASOS Africa) // Clarabella Bag £33.00 (What Daisy Did)* // Dr Martens (Mastershoe-MyShu)* // Denim Choker (Yours Again)* // Necklaces (People Tree & Accessorize) // Sunglasses (Rayban) // Rings (Various

It seems as if everytime I’m unsure about an item which I’ve picked up second-hand, as of late, I’ve ended up feeling quite the opposite once I’ve washed it and hung it up in my wardrobe. Not only did this happen with my golf print blouse, it’s also happened with my new embroidered long-sleeve top, originally from the brand Oilily.

And yes, the way I’ve styled it may come across slightly bizarrely and perhaps a little youthful but personally it makes me feel as if I’ve stepped out of an ASOS magazine with that free, edgy and mix-matched vibe. It’s one of those outfits that clearly shows how certain elements of my personal style have stuck with me from when I was younger and still work with my aesthetic now.

Ethical Outfit Ideas - ASOS Made In Kenya, What Daisy Did & People Tree

Ethical Outfit Ideas - ASOS Made In Kenya, What Daisy Did & People Tree

I’m happy to say that about 60% of this outfit is somewhat ethical and sustainable too. The top is second-hand, the trousers are from ASOS’s Made in Kenya range (formerly known as ASOS Africa), my handbag is by What Daisy Did who use recycled leather, and my denim choker is by Yours Again who also use recycled materials for their handmade pieces.

It’s always satisfying when you can trace back the majority of what you’re wearing and prove those who believe ethical fashion is dull and boring, that it doesn’t always have to be. Even pushing yourself to mix-up different combinations of pieces is being sustainable. I haven’t worn these trousers in quite some time so it’s nice to bring new life to them!

Ethical Outfit Ideas - ASOS Made In Kenya, What Daisy Did & People Tree

Ethical Outfit Ideas - ASOS Made In Kenya, What Daisy Did & People Tree

Speaking of those ethical pieces, it’s rare to see me without my Yours Again choker these days. It’s such a simple accessory but it works so well. I’ve found it’s especially worth wearing if you’re a fan of collars like myself but don’t want to restrain yourself in the summer heat. I’ve also worked out it looks great with dresses which are rather open across the collarbone area. I’m not particularly keen on anything too revealing so it makes up for it.

My handbag is still holding up and the more I wear it the more I want to add What Daisy Did’s Blue Jay backpack to my collection. The differing colours and panels mean you can match up different elements of your outfit which is always fun.

Ethical Outfit Ideas - ASOS Made In Kenya, What Daisy Did & People Tree

Lastly, I need to dedicate a whole segment of this post to my Fox socks. No, they’re not covered in cutesy little fox faces but they’re actually by the mountain biking brand, Fox. My brother gave me a pair many moons ago and I ended up working out that they are the best socks for wearing with Dr Martens. Boot socks are all well and good for the colder months but once you’ve worn in your boots, the thickness and style of them makes for a dreamy combination (can I say that about socks?). I also like how the white and black always pops out, even if I am repping a logo that doesn’t exactly scream fashion. So there’s a little pro tip for all you Dr Marten wearers out there; find some socks meant for biking

How would you have styled this outfit? What ethical pieces have you purchased recently? Let me know in the comments!

Lots of Love… Tolly Dolly Posh xx

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My Style: Recycled & DIY Denim*

By April 19, 2017 My Style

I’ve had a bit of writer’s block over the past week or so. I’m full of ideas but the words don’t seem to make much sense when I get my fingers to a keyboard. Showing you my recent outfits is always a good way to inspire me though because I love putting the photos together so much, and the response I get is always somewhat motivational. I’ve been apart from the majority of my wardrobe for over six months now but they are finally back with me and I’m excited to style up some new looks with what I’ve gathered since then. You might remember these DIY jeans…

ethical outfit ideas - yours again recycled denim chokers - charity shop

ethical outfit ideas - yours again recycled denim chokers - charity shop

ethical outfit ideas - yours again recycled denim chokers - charity shop

WHAT I WORE: Vintage Yellow Leather Jacket (Jumble Sale) // Golf Blouse €3.00 (Charity Shop) // Ripped Jeans (DIY + ASOS) // Wanderlust 101 Boots (Dr Martens)* // Denim Chokers (Yours Again)* // Sunglasses (Jumble Sale) // Headscarf (Jumble Sale) // Rings (Unknown)  

These photos have a different colouration to usual as I think its overall aesthetic deserved a greener hue, don’t you? Technically, this is a brand new outfit as I recently took to a charity shop and picked up three new items (make sure you’re following me on Instagram as I often share these sorts of things on my Instagram Story!) which I’ll undoubtedly share in future posts, including this golf print blouse which I almost didn’t take to the check-out.

I think styling often comes easier when you look at an item from a broader perspective rather than the item itself, in detail. I was drawn to the print of the blouse as it reminded me of a vintage scarf print and how it would work well with denim (more on that below) in the summer but was off-put when I realised it as golf themed. I don’t think one would suspect that on first glance though which is what made me push past my hesitance and add it to my wardrobe (the money going to a good cause of course and the item being saved from being passed on elsewhere). 

The hints of red, yellow and blue are what make it a little bit more me. I can add on my trusty yellow jacket and have it blend in seamlessly along with my Dr Martens which have elements of each colour in their print. Don’t forget – there’s sustainability in keeping an item for years on end when the item itself isn’t directly ethical or sustainable, like my boots.

ethical outfit ideas - yours again recycled denim chokers - charity shop

ethical outfit ideas - yours again recycled denim chokers - charity shop

ethical outfit ideas - yours again recycled denim chokers - charity shop

As the title of this post suggests and as I’ve already mentioned, I knew this silk-like shirt would work well with a denim texture clash which brings us back to my DIY, ripped and dip-dyed jeans. I think for most people, the rips would be enough to end their life in a wardrobe but they are still the perfect fit and the rips now allow me to move more freely. Pro tip, though; perhaps don’t rip elasticated jeans as they will just keep. on. ripping. 

The blend of white is what keeps the outfit crisp and clean and leaves for a blanker canvas for accessorising. Also, the block colours of the majority of the outift ties in with the stripes of the shirt. See what I mean about looking at things as a whole? 

ethical outfit ideas - yours again recycled denim chokers - charity shop

ethical outfit ideas - yours again recycled denim chokers - charity shop

ethical outfit ideas - yours again recycled denim chokers - charity shop


Simona Uvarovaite, the founder and designer of Yours Again. Yours Again produce their collections in Lithuania but some pieces are also created in Denmark where Simona is based. Their Instagram is full of behind the scenes photos.

Speaking of accessorising, these chokers from Yours Again (a brand in my ethical directory) came into my life with perfect timing. I’m not one for blouses without a top button (this can be easily fixed with a needle and thread of course) but these recycled denim chokers make up for it and quite frankly look better altogether than what another button would do. I’ve never actually worn chokers before although they have always interested me. I believe it’s because I’m quite lazy in the accessories department. You’ll usually only see me with sunglasses and a handbag.

Yours Again turn used and pre-loved denim and jeans into new pieces whether that be chokers like mine or their first collection of waistcoats and jackets. I understand their pieces are on the higher end of the scale in terms of price but I can tell that they are coming from a committed and loving team which means you’ll be able to treasure the journey and story your clothes have been on. Plus – they look amazing and I can’t wait to style them up again soon.

I also added a headscarf to tie in the green of the blouse and I actually love the outcome. It was a decision I made last minute before stepping out the house and sometimes those sorts of decisions are the best kind.

How would you style up these chokers? Have you been second-hand shopping recently? Let me know in the comments!

I’ll be back soon with (hopefully) lots of new content for Fashion Revolution Week

Lots of Love… Tolly Dolly Posh xx

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NEW TDP Ethical Directory for Fashion Brands

By August 9, 2015 Ethical

So, whilst I’ve been having a bit of a blogging low, I’ve actually been working behind the scenes on something that I think you guys are going to like! I’ve been asked a few times what ethical brands I recommend since I’ve started talking more ethical fashion, so I thought why not create a list of all of them?

Ethical Directory For Fashion Brands - ASOS Africa, People Tree, Reformation

Ethical Directory For Fashion Brands - ASOS Africa, VILA, VERO MODA


Dah-dah! I’ve created an Ethical Directory. A list of brands that I’ve discovered that are all giving back in someway or another, whether that be ethically, sustainably, or both! Some of them I’ve known for a while now, and some of them I’ve only just discovered since working on the list, but either way, I’m sure you’ll enjoy having a browse.

I’ve devised the directory into 7 categories, and they all have handy links so you can get to each of them easily. Have a click on these if you want to go straight to it…

Favourites // Fashion // Accessories & Footwear // High End £££ // Basics // Second-hand // Miscellaneous

Ethical Directory For Fashion Brands - EMG, O MY BAG, Reformation

So far, I have 3 brands/designers per category, which I know doesn’t seem like much, but I thought it would be a good, organised, base to start from. There are 3 images displayed which point to each brand’s website, as well as 3 drop down toggles which have basic information and another, easy, clickable link. Price ranges/dates maybe rough, but I’ve tried to be as clear as possible! 

Some of the brands maybe 100% ethical and sustainable already, and some brands may be on their way, but hopefully this gives you an idea of what is actually out there and makes you start to think before you buy! I really hope to expand the directory and hopefully, you can help too!

Ethical Directory For Fashion Brands - ASOS Africa, Oxfam, People Tree


If you want to get involved with my new ethical directory, then click on the banner above (or this link). Follow the link to a tweet, and add in your brand name/Twitter handle. I’ll have a peep through the hashtag, #EthicalTDP, and if I find any brands or designers that pick my fancy, I may just add them to my directory. How does that sound?

So, what do you think of my new ethical directory for fashion brands? I really hope you like the idea and that you get involved with making it grow! Don’t forget to comment any ethical brands too; I’d love to know of some more…

Are you a brand who wants to be listed in my Ethical Directory? Head over to my advertising page to learn more. I’m currently offering a small, limited amount of features.

Lots of Love… Tolly Dolly Posh xx

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Starting An Ethical Wardrobe | ASOS Africa Give-Away

By July 17, 2015 Competitions, Ethical

Aloha! Well, it’s been a while, hasn’t it? I’m sure most of you would have seen my updates, but if not, I’ve been on a bit of an “accidental” blogging break. I totally ran out of motivation and ideas, but by the looks of things, *fingers crossed*, I’m back! And today, I’m talking all things ethical… (ooh and yes, that title does read “give-away”…)

ASOS Africa 7

ASOS Africa 4

ASOS Africa 10


After watching The True Cost (which is on Netflix now by the way), I have genuinely not purchased anything other than something second hand, and well, this gorgeous blouse. I’m not saying the film will turn you away from shopping and fashion completely (I mean, seriously, who could live without either), but it will definitely change your mindset. Fo’ sure. So, when I was browsing ASOS (as you do), I remembered that they have an ethical line called “ASOS Africa“, and I knew I had to have a nosey!

I straight away, saw this gorgeous blouse that was in the sale and I knew that the jumper I had been eyeing up, would simply be left to be purchased by somebody else… within a few moments, the blouse was paid for. Now, I probably am rather late to the ASOS Africa train, but I still think it’s something to look into. What on earth is it, you say?

ASOS Africa 5

ASOS Africa 8

ASOS Africa 9

ASOS Africa is the collection which is produced by SOKO (a clothing workshop in Kenya). It provides donations from sales and donates them to the workshop and fund. In all, it helps families in Kenya, providing free lunches and on-site childcare. I have to be honest, that I can’t find anywhere else that says much more than that, but I do like the idea that my purchase goes to helping workers more than just a few pence or pounds.

Every ASOS Africa piece is made in Kenya and is part of ASOS’ “Green Room” group. The Green Room is a selection of brands that are either ethical, sustainable or both. Brands like People Tree are part of the group which makes it super easy to shop online, knowing that you’re doing some good.

I’m so glad that I’ve started my ethical wardrobe with a brand I adore and trust. So… with that, I want you to start building your ethical wardrobe too! So, y’know, I made a give-away and all that jazz…

ASOS Africa 2

Give-Away Image


RULES ETC: The give-away is open worldwide (please see ASOS’ delivery guide for more info), and will close on the 27th July 2015. You must select a prize from the selection above. The prize will be purchased by myself, and is in no way partnered with ASOS. If you’re under 13, please get parental permission as I will need your delivery address.

Aren’t I nice? Just follow the instructions above, and one of those items could be yours! Take a peep and see which takes your fancy! 🙂 It’s open worldwide too, so pretty cool, huh? I hope you liked this post and it opened your eyes to something a little bit different. I’ll hopefully speak soon, and in the mean time…. GOOD LUCK! 😀

Lots of Love… Tolly Dolly Posh xx

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Ethical And Sustainable Fashion

By February 9, 2014 Ethical

I really wanted to do a post on eco-friendly and ethical fashion, and here it is! I wanted to find out a bit more about not only what it is all about, but also some great brands which sell and produce ethical and sustainable fashion products. It’s taken me quite a while to get this done so I hope it is worth it! Thank you to the brands for answering my questions too!

VOZ ethical and sustainable fashion retailers and brands ethical fashion VOZ This brand specialize in hand-made garments that feature premium quality natural and ecological fibres, hand dyed and woven to celebrate ancient traditions. On their site they state: ‘VOZ give’s their artisans a means of sustaining their culture, by offering them economic and artistic protection for their proprietary indigenous craft forms. Our artisans receive name credit and earn royalties for their designs featured in our collection.‘ I love how Voz offer gorgeous collections, but also do good at the same time. I like how they stick to ancient traditions and really work on each piece, taking in every detail. Unfortunately I couldn’t get the answers in time to publish but check out VOZ anyway!

Reet ethical and sustainable fashion retailers and brands ethical fashion Reet ethical and sustainable fashion retailers and brands ethical fashion Reet Aus – This brand is an ‘up cycler’. They collect donated clothing, and get it turned it something completely new. Each garment in the collection I have featured, on average saves 4500 liters / 78% of water creates 2273 g / 86% less CO2 emission per each new garment, which I think is incredible. I love their SS14 collection, and the fact that they are saving that much energy and water is really good to see.

When and why did you start to realise that Ethical fashion was the way to go forward?  Reet has been working with fashion and clothing for many years. Seeing the industry from the inside, the fast fashion, the endless new clothes that come in and out of stores, has been alarming that it is not really the way it should be. Just imagine the amount of waste and pollution it creates.

What is the process in up cycling clothes and making them Ethical & Sustainable? The process of upcycling is using left-overs in making new products. In this case, textile and clothing waste for new garments without changing the material. This method avoids producing new virgin materials and also helps to alleviate the waste problem in the producing countries.

Ovna Ovich ethical and sustainable fashion retailers and brands ethical fashion Ovna Ovich This is probably my favourite brand in a ‘fashion’ sense, because all the pieces are so simple, and versatile, yet they all are ethical and sustainable from the fibres and the fastenings. Is it weird that I can tell which bloggers would wear what from these pieces? The white dress would be perfect for Liv, the blue one for Carrie, possibly maybe the two piece for Natasha, and the pale blue dress for Katia! Weird I know…

When and why did Ovna Ovich start to realise that Ethical fashion was the way to go forward? It has been a life long journey of decisions and upbringing to get to this realisation. The ‘eureka’ moment happened when I was working on my final project at university and wondered what would happen if I concentrated on producing work that was a solution rather then just pointing the finger at something negative.

What do you do differently to other Ethical designers? OVNA OVICH is clothing for both male and female genders. These lines are blurred where we create clothing for men which can also be worn by women. OVNA OVICH work with fabrics that eco friendly and luxurious. Our pieces can be worn to special occasions as well as the everyday.

New Look ethical and sustainable fashion retailers and brands ethical fashion New Look – You may not know it, but New Look Retailers are an ethical and sustainable brand. They try to create quality jobs for people they work for as well as care for the environment as they produce our clothes. Most of us will own a New Look item in our wardrobe and they are all really good quality for the price, so what exactly goes into making them, and how are New Look trying to change the way things are done? I got my questions answered by their Ethical Trade & Environment Manager, Subathra Vaidhiyanathan… (Images thanks to New Look)

What do you do differently to other Ethical brands? One of the things I really like about working with New Look is that there’s a big focus on building long term relationships with our suppliers. This is important because it means we get to know our partners and we understand the challenges our factories face. This means we can talk about how to resolve them and then work together to help factories overcome any challenges they face. All our suppliers sign up to our Ethical Aims before we buy from them and we have members of our field teams visiting factories daily to check conditions. We also recycle a lot more than others and last year we recycled 71% of all waste from our UK stores we hope to do more in 2014.

What are your next big goals with your Ethical system? What do you want to achieve next with it? We have set ourselves some challenging ethical targets this year and our ethical team are working hard to meet them! Last year we worked on over 70 ethical trade projects, this year we have over 100!

Do you think we will ever see most high street brands being Ethical & Sustainable? I feel that awareness of ethical trade and sustainability among consumers, brands and suppliers is the highest it has ever been. People care about where clothes come from and that they are made in a ethical and sustainable way, which is great. Many high street retailers have ethical teams now and I really hope this trend continues!

It’s been really interesting creating this blog post on ethical and sustainable fashion for you guys and I hope you like it! Thanks once again to the brands who answered my questions! Lots of Love… Tolly Dolly Posh xx

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