Name: Natalie Grillon Pen to Paper Date: April 9, 2017
Not enough space! My handwriting is BIG. Started in 2013 to help consumers learn the stories behind their clothes, launched site in Dec 2015.
How automatic many of our behaviours are – it’s a journey to empower a consumer to change the way they shop – it doesn’t happen overnight.
Yes – we need to know the issues + face reality. It creates an urgency.
Price and sometimes design. Consumers need to have a product that matches style, size, price and then sustainability.
I think things are moving in the right direction but not quickly enough. There are brands doing nothing; that’s completely unacceptable.
If you must buy, buy vintage or quality (and wash your clothes less ☺)
Lots of Love… Tolly Dolly Posh xx