Tolly Dolly Posh Fashion
Ethical Directory for Fashion Brands

ETHICAL DIRECTORY

If on mobile, use the “+” to click through to each brand.


This is an ethical directory for all of my favourite ethical and sustainable brands, all at different price points. Use the search bar to find specific brands!


LogoDescription
birdsongEst. since: 2014
Mission: Birdsong is a brand for those who value every aspect of what they buy. Not only do they produce their clothes ethically, they also don't use Photoshop to empower woman day-to-day. They've raised over £20,000 for women's organisations so far.
Price range: £18+

Shop Birdsong


novemEst. since: ?
Mission: Founded by fashion blogger Beautycrush, Novem & Knight provides limited sleek and sophisticated pieces, produced in London with ethical working conditions in mind.
Price range: £16+

Shop Novem & Knight


new-people-treeEst. since: 2001
Mission: People Tree aims to be 100% Fair Trade through the whole supply chain. They do this by using natural resources and sustainable materials, and supporting their producers by challenging power structures to gain them their rights to a livelihood.
Price range: £15 - £200+

Shop People Tree


new-asosEst. since: 2010
Mission: ASOS Made in Kenya aims to support families and women in Kenya by supporting them in collaboration with SOKO, a clothing workshop. Workers at SOKO are provided with free hot meals and refreshments each day, and healthcare cover.
Price range: £15 – £100

Shop ASOS Made in Kenya

new-reformationEst. since: 2009
Mission: Reformation aims to make their brand as eco-friendly as possible, from start to finish. With clean energy in it’s factories, to re-used vintage garments and fabrics, and recycled hangers in store, it’s environmental impact is much less than most.
Price range: $50 – $200+

Shop Reformation

tribeoflambsEst. since: ?
Mission: Tribe of Lambs focuses on supporting HIV positive children, using their work to lead them into bright futures with growing opportunities. So far they have raised over $23,000 whilst selling their ethically produced jewellery and garments.
Price range: $20+

Shop Tribe of Lambs


zassEst. since: 2009
Mission: The key focus behind all of Zass' products include reducing, reusing and recycling. Created by a mother and daughter team, their accessories are sustainable and striking. Their brew collection is a perfect use of recycling!
Price range: $26+

Shop Zass


new-reclaimEst. since: ?
Mission: Reclaimed Vintage is one of ASOS's own brands. Using reclaimed vintage fabrics, it brings together trend pieces in a sustainable and ethical manner. According to N16 Vintage, all products are made in the UK.
Price range: £5 - £250

Shop Reclaimed Vintage

new-everlaneEst. since: 2010
Mission: Everlane's mission is to be one of the most transparent labels out there; from showing where the factories are, to what the mark-up of each product is, you can't get clearer than this!
Price range: $30+

Shop Everlane

new-teyshaEst. since: 2012
Mission: Teysha is working with women and communities in Guatemala, providing jobs that are 89% above fair wage standards. The leathers and materials are all locally sourced (in Guatemala) and are sourced from over 300 women in Guatemala and Panama.
Price range: $80 – $100+

Shop Teysha

Est. since: 2016
Mission: Sheer Apparel focuses on providing the best ethical and sustainable options for all aspects of your wardrobe, at prices comparable to brands you've loved for years.
Price range: £16+

Shop Sheer Apparel

new-lost-shapesEst. since: 2012
Mission: Lost Shapes products are all made from 100% organic cotton or other sustainable fabrics such as Tencel, and produced using renewable energy. They provide screen printed, organic fair trade products for all the family.
Price range: £12 - £30

Shop Lost Shapes

new-o-my-bagEst. since: 2010
Mission: O MY BAG supports workers in India by providing standard fair wages, and equal work opportunities to women and minorities. Leathers used in the collections are supplied from local farms and are not tanned with harmful chemicals.
Price range: £10 – £300+

Shop O MY BAG

new-emgEst. since: 2006
Mission: EMG aims to raise donations and awareness for charities and human rights causes by joining forces with creatives such as fashion designers, making sure that no fabrics go to waste. The first cycle of “Salvage T’s” created £3694 to go the TRAID & CHILDHOPE charity in Bangladesh.
Price range: £100+

Shop EMG

new-cossacEst. since: 2014
Mission: COSSAC’s aim is to be as eco-friendly as possible throughout their collections. They only operate online, using email to send out receipts and packaging items in recycled materials. They’re continually improving their products to be as sustainable as they can be. Items are produced in the UK and Turkey.
Price range: £30 – £70

Shop COSSAC

new-tomsEst. since: 2006
Mission: TOMS’ aim is to help a person in need, with every item sold. Their campaign “One for One” has meant that 35 million pairs of shoes have been donated to children in need, and is growing even more each year. TOMS now also has an eyewear range to help restore eyesight to over 275,000 people worldwide.
Price range: £20 – £100+

Shop TOMS

new-braintreeEst. since: 2005
Mission: Thought (formerly Braintree) is based upon the idea of sustainability and "thoughtful clothing". They use some of the most organic and long lasting fabrics around and ensure that the production process is just as sustainable and ethical. Slow fashion is what they thrive on!
Price range: £5+

Shop Thought

new-tshirt-coEst. since: 1991
Mission: The White T-Shirt Company believe in true transparency across their company, allowing their customers to look at every detail of the supply chain. The cottons are grown and spun in Turkey, and are then sent to Ukraine to be cut and stitched, then to Denmark to be constructed and approved, and finally back to the UK to be sold and sent off to customers.
Price range: £30+

Shop The White T-Shirt Company

new-this-is-paperEst. since: 2013
Mission: This Is Paper’s mission is to create products that last gracefully for years, whilst being made from sustainable products by local people, and tracking every part of the production cycle. They only use genuine vegetable-tanned leathers, which are then made into products, either elsewhere in Poland, or in their own studios in Warsaw.
Price range: £30 – £100+

Shop This Is Paper

new-beyond-retroEst. since: 2002
Mission: As a vintage brand, Beyond Retro’s aim is to cut down on excess clothing and accessories and re-use what is already available. Their retail network recycles 500,000 items per year. As well as their vintage pieces, they have their own Beyond Retro label that is created with reclaimed materials.
Price range: £10+

Shop Beyond Retro

new-waisteEst. since: 2013
Mission: Another vintage brand, WAISTE is an online shop full of beautiful recycled treasures, adding to the number of clothes that are recycled each year.
Price range: £15+

Shop WAISTE

new-oxfamEst. since: 1942
Mission: We all know of the wonderful work that Oxfam do, but if not, I’d head over to their site and read some more.
Price range: £2+

Shop Oxfam

new-ocdEst. since: ?
Mission: Employing hand-alteration techniques, self-styled and photographed sets, and a commitment to unretouched models, The OC Shop celebrate audacity and hard work, meaning every piece is sustainable. You can read more about their process here.
Price range: £12+

Shop The OC Shop

new-luvaEst. since: ?
Mission: Luva Huva aims to provide 100% organic lingerie and underwear, all hand made in the UK, serving as a friendly alternative to the often wasteful fast fashion industry.
Price range: £18+

Shop Luva Huva

new-my-sisterEst. since: ?
Mission: With all products being 100% sweatshop free, My Sister aims to donate 10% of their proceeds to fund programs that fight against sex trafficking.
Price range: $30+

Shop My Sister

Lots of Love… Tolly Dolly Posh xx