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Why Ethical Fashion Shouldn’t Make You Feel Bad & How to Spread Awareness

By January 4, 2017 Ethical

Hello, hello, welcome to 2017! I hope you all had a good New Year and enjoy the holidays. I’m back and have ideas flowing out of my fingertips so I hope you’re ready for the next twelve months ahead. I thought I would start off with something that’s fresh in my mind and that will hopefully put all of those confused and concerned about ethical fashion, at ease.

learning about ethical fashion - raising awareness - clothing poverty by andrew brooks


FEATURED IN THIS POST: People Tree x Zandra Rhodes Top // Lost Shapes Sweatshirt* // Clothing Poverty by Andrew Brooks


I can quite clearly remember multiple conversations with family members over the past couple of years that have all come around to one or several people feeling a little guilty or downtrodden by what I’ve attempted to teach them. Perhaps you’ve felt this way; maybe you’ve come away feeling as if everything you’ve ever purchased has been doing damage and you immediately want to burn it all and start fresh?

Perhaps you’ve watched a video about the horrendous working conditions at the factories of some of your favourite brands and you’ve wanted to boycott them immediately? Perhaps you’ve even read one of my blog posts and wanted to never come back to my site because you just know you’ll feel that sense of dread again?

All of those feelings are totally valid, and I want to apologise if I’ve ever made you feel that way, because that obviously wasn’t my intent. After reading and listening and learning, I’ve opened my eyes to the fact that throwing all of this information out into the world doesn’t always have the desired effect. I’m glad that so far I’ve opened up my eyes to so many of you and that I’ve received such wonderful feedback in doing so, but I know there is a better way of doing it, and I know there are reasons why even if you do read all of these facts and terrifying stories about the fashion industry, it shouldn’t make you feel bad.

Ethical fashion isn’t about trying to single out the people who shop a certain way, because trust me, I know it isn’t easy. I can’t count how many times I’ve been told that ethical or sustainable options aren’t always accessible to everyone; I know they aren’t.

learning about ethical fashion - raising awareness - people tree organic textiles

I know that buying clothes for work example, isn’t exactly easy to do when buying second-hand or from more “expensive” (I put that in quotes due to the fact that cheap prices come with far bigger costs, as we already know) ethically focused brands, when you need to be putting your money somewhere else in your monthly budget. I know that shopping for a certain body size isn’t always easy either, when the industry is so focused on a specific, smaller one… so, you shouldn’t feel bad about it.

If you can only shop a certain way at the moment, then that’s okay. The fact that you’re even thinking about the way you shop, is a good start. The reason you shouldn’t feel bad about it, though, is because ethical fashion is all about the opposite – it’s about feeling good in what you wear and what you purchase. It’s about feeling good about what you’re doing for the world.

When we start shopping consciously and we start to just think about what we’re doing with our clothes, we should start feeling better about ourselves, not the opposite. We should start feeling better about the fact we’re not just helping our bodies and what we put on it – we’re also helping the people who made the clothes we wear, and the earth that helped produce even the fabric that it’s made up of. It’s actually a really positive thing, even if the hard facts and truths can bog us down.

learning about ethical fashion - raising awareness - lost shapes sweatshirt

Shopping ethically doesn’t make you a better person, in the end. I’m not perfect, and I’ll admit it. I eat meat, I’m not so much of a conscious shopper when it comes to lifestyle and beauty products… but every small contribution I do make (and let me make a point of this again – even just thinking about what you’re doing, means something) makes the world better, which seems a bit sappy and a bit hippy, doesn’t it? But it’s true.

So, next time you shop with a brand that isn’t necessarily ethical or sustainable, think about what good you’re doing in making different choices all of the other times. Feel proud of yourself, not sad and guilty for when you do buy or support the brands that could be doing better. Feel proud of yourself when you recycle or give away your clothes to a friend. It’s not about singling out the bad stuff – it’s about looking to the future and envisioning the good stuff.

That leads me on to the second part of this post, for those of you trying to spread awareness. How do we do it? How do we make people feel good? How do we make people who haven’t yet learnt, know what’s really going on?

learning about ethical fashion - raising awareness - clothing poverty by andrew brooks

Remind people that small steps add up to big things…

As I have mentioned continuously throughout this post, I believe that even thinking and shopping consciously, can do a whole lot more good than nothing. Even if right now, someone can’t shop with your brand or can’t follow in your exact footsteps, they need to know that even supporting the idea of equality and human rights and all of the issues we’re trying to change is doing something. Make them feel good about the little things, and even better about the big things.

Be relatable…

Sharing your journey and sharing what struggles you’ve been through can really put things into perspective. If you’re still learning yourself, admit that. Bring people along with you so that they feel inspired to start making changes. Talk about how you’re not perfect and that it’s okay to take your time. Making someone feel as if they are on the right path and that they’re not alone, can mean a whole lot.

Seeing is believing…

One of the main reasons I first became interested in ethical fashion, was because I watched the documentary, The True Cost. It was one of the first times I really saw the effects of the fast-fashion industry, visually. It changed my whole mindset because I could truly see how things worked. Reading is all well and good, but how are people supposed to know what is actually going on if they don’t have some sort of photographic or visual evidence?

If you’re a blogger, sharing documentaries and videos can always help because it gives people something to interact with, rather than to just click off and have information stored away in their minds.

Integrate your influence…

Influencing people can often feel overwhelming when it’s a long, static blog post, so keeping the conversation flowing into social media and into platforms that people use regularly keeps it in their minds. Also using social media to connect with other like-minded people in order to work out even better ways of getting the message across, can be helpful too. I highly recommend joining in with the #EthicalHour Twitter chat, every Monday, and joining the group on Facebook.


Do the affects of fast-fashion make you feel bad? How do you spread awareness of them? Let me know in the comments!

Lots of Love… Tolly Dolly Posh xx

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My 2016 Ethical Fashion Education | Books, Documentaries & More

By December 18, 2016 Ethical

I wasn’t sure how to end off 2016 in terms of blog posts. I haven’t been able to get out anywhere at the moment due to a broken down car, so my shoot locations are limited (as well as my wardrobe, on another note), and most of the topics I want to focus on are ones that I would like to tie into my ethical directory re-launch in the New Year. If you know me, you know that time is something that I revolve around in terms of starting new things, so instead of publishing rather unfestive posts, I thought I would look back on the year in terms of what I’ve been learning. There will also be my annual round-up post coming up soon, but for now, let’s talk about the ethical sides of things in my ethical fashion education summary…


To Die For: Is Fashion Wearing Out the World? by Lucy Siegle 

I have to admit that I’m still working my way through the pages of this book but it deserved a mention nonetheless. Some of the topics covered are ones I haven’t necessarily thought about before, like one of the recent chapters about the auditing process in the fast fashion industry. It’s a lengthy book and covers some of the early 2000s and how the cycle and issues have changed over recent years. Reading this and the other books mentioned in this post is a sure-fire way to learn more factual information about your clothes and where they possibly come from.

BBC Panorama Undercover: The Refugees Who Make Our Clothes

This half-hour documentary by BBC Panorama is a short and simple insight into the issues going on in the industry, and why we should be opening our eyes to them when they affect us so clearly. Some of the quotes from mentioned brands like ASOS and Next genuinely upset me, because it shows how the brands themselves don’t even know what is going on to the full extent that they are. The filming takes place undercover in Turkey, focusing on factories and workshops using child labour and illegally employed Syrian refugees. If you shop with ASOS, Next, Marks and Spencers, Mango, ZARA and the like – please watch this.

Stitched Up: The Anti-Capitalist Book of Fashion by Tansy E Hoskins (Review)

A different perspective on the fashion industry, focusing on the capitalist cycle of how it works, as well as topics like racism and size. I found that although this was still a factually informative book and every chapter was extremely insightful, the way it was written and the illustrations alongside it, made it more down to earth and inviting. You can read my full review on Tansy’s book above. It’s been a pleasure to connect with her and support a book which I hope many of you go on to read!

▷ UDITA (Arise): A documentary about female garment workers from Bangladesh

Out of all of the documentaries I’ve watched about the darker side of fast fashion (well, actually – is there even a lighter side?), this truly shows that even the garment workers themselves want us to change our ways, even just by thinking about the way we shop. Being a conscious shopper does so much more than being oblivious to your actions. Every penny you spend with a brand using an exploitive system, is a vote towards their work. It’s over an hour long, but perhaps you can switch out a Netflix episode for something like this, instead?

Slow Fashion: Aesthetics Meets Ethics by Safia Minney (Review)

Safia’s book was the first I bought purely to learn more about ethical fashion. Now that I’ve read several others, I would have to say I would recommend this once you have learned more about the issues themselves, whether that’s about exploitation or inequality or child labour or any of the topics mentioned in this post and beyond. This is mainly because the second half of this book is almost a directory for brands paving the way, and as much as that is important, I think it’s what you need to read about afterwards. It’s still an educational book though, and it was really eye opening to see what other ethical advocates had to say.

Remake: Join the Ethical Fashion Movement

A recent discovery for me is the movement, Remake. I love finding sites that are dedicated to inspiring people to becoming more ethical, especially when it focuses on younger people. There’s a great video by the founder, Ayesha Barenblat, on their core aim and how millennials can choose to change the world they live in. It also touches on the topic of strength and female equality, which is something I mentioned in my post focusing on why I don’t think you can be a feminist if you support fast fashion. If you want to follow along with their journey and start integrating their great work in to your day-to-day, make sure you follow them on social media.

Threadbare: Clothes, Sex & Trafficking by Anne Elizabeth Moore (Review)

For those wanting a more visual way of learning about the fashion industry, you might like to take a look at the comic book I read this year called, Threadbare. Focusing on some of the more taboo areas of in the industry like sex and trafficking, it might not be for everyone, but it’s worth taking a look at nonetheless. It’s what inspired my post on feminism, and is what I hope inspires some of you to broaden your minds even further, about what isn’t always discussed.

What have you been learning about in 2016? Leave your ethical fashion education recommendations in the comments!


I hope you have a wonderful holiday this year. I’ll be back before the New Year, I promise!

  Lots of Love… Tolly Dolly Posh xx

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How to Know If You’ll End up Wearing Something You Buy

By October 27, 2016 Fashion

One of my favourite books is “Women in Clothes“. Truth to be told, I haven’t read it in a while, but I still appreciate every page of it and will definitely have a re-read at some point. It’s somehow such an inspiring read filled with such diverse and wonderful women, and it raises some really thought-provoking questions to ask yourself. If you want to know more about the book, you can read about it here, but for today I wanted to focus on one specific question in the survey…

ethical shopping advice - will you wear what you buy - women in clothes book

Are you generally a good judge of whether what you will buy will end up being worn? Have you figured out how to know in advance?

As someone trying to do their best in creating the most ethical and sustainable wardrobe possible, I think about what I buy a lot before actually purchasing it. I’m not going to lie and say I do this in all aspects of my life, because I don’t know where my bedding is made or how the mugs I drink from were produced, but when it comes to my clothes I can assure you that I try to be as conscious about things as I can be. So when it comes to working out whether I will actually wear something, I believe I have started to nail the process on the head.

Generally these days, I don’t shop on the high street. I don’t even step foot in places like Primark anymore because they just don’t interest me and I know I don’t agree with how their company works, so that does whittle down the decision process a little.

I don’t have to think about where something is made because generally, I’m shopping from places that base their work around exactly that – transparency. I’m hopefully going to be doing a post to re-launch my ethical directory, but if you want to see where I shop from beforehand, I guess you could go take a look at it now anyway…

ethical shopping advice - will you wear what you buy - women in clothes book

That doesn’t, however, get rid of the sustainability factor. A big factor of shopping ‘slow fashion’ is cutting down on your consumption of products so that you don’t have as much waste in the future, and so that we can start lowering the amounts of items made. We’re all guilty of getting rid of clothes and that can be for several reasons; the fit, the style, a fault, or like the point of this post, just realising we should never have bought it in the first place.

Trying to think about what I already have is one of the most important things, which leads me on to part of the advice section below, about trends. I personally believe that trends are one of the biggest reasons we don’t end up wearing what we buy.

In the moment it might seem like a great idea, but a few months later when yet another trend is cropping up, you’ll be wanting to get rid of the old and get back in with the new. So… how do we avoid that and know we’ll actually end up wearing what we’re buying?

ethical shopping advice - will you wear what you buy - women in clothes book

Ask yourself if it’s a trend piece…

As I said above, trends really are a big reason as to why we as consumers waste so much. They’re made so that companies can continue to make profits; if you’re always made to feel like you’re missing out, then you’re always going to want to buy what’s there before it’s gone. Ask yourself if it’s really going to be something you’ll want to wear next season, and the next, or whether it’s something that is only there for the ‘hype’.

Does anything you own already match?

I had this dilemma with a coat recently. It was faux leopard print fur in a bright blue colour, and it looked pretty awesome; granted it was second-hand and that would have been perfectly fine to wear, but if it hadn’t had been, it would have been a bit of an obscure purchase to buy when what I’m wearing currently, hardly matches at all. I like to think about how many outfits I can make with an item. Will this skirt match any of my tops? Could it work mix-matched? Would it work with tights in the winter?

A really great challenge is the ’30 day wear’ challenge, which aims to help you wear an item for as much as it’s worth. If you can wear an item thirty times or more, then it’s probably been a worthwhile investment. So ask yourself before you buy; could you see yourself wearing it for 30 days?

ethical shopping advice - will you wear what you buy - women in clothes book

Can you find an ethical or sustainable alternative?

There are brands out there that cater to trends. One of my favourites is currently ASOS’ Reclaimed Vintage. According to a tweet I received, all of their products are made in the UK from reclaimed vintage fabrics (hence the name). Their pieces are pretty damn affordable for what they are, and they change according to the season.

So when you’re buying something that isn’t necessarily coming from the most trustworthy of sources, ask yourself if you could put it on hold to find an alternative that will not only last you longer but also won’t do any damage when it comes to the earth, environment or the fast fashion industry that we need to start changing.

Even shopping second hand can cater to trends too. I picked up a pink roll neck sweater from the RSPCA charity shop (featured in these pictures, and styled in this post), and ever since, I’ve been seeing them everywhere. It might take a little longer to find, but it is possible. Scroll through eBay! Check out Depop on your phone or even the Oxfam website (yes, they ship outside the UK).

Sleep on it…

That’s a phrase that brands producing 52 micro-collections a year probably don’t like to hear, but it’s something you should really start doing more often. If you walk away from something you catch your eye on, you’ll know for definite if it’s really worth buying if you sleep on it and wake up still thinking about it.

That’s actually what happened with that pink roll neck sweater (other than literally sleeping). I walked out of the shop unsure, and ten minutes later I was walking back in and trying it on before handing over the (new, plastic) £5 note to buy it.

ethical shopping advice - will you wear what you buy - women in clothes book

Snap decisions and impulse purchases are all well and good if you know that you’ll actually end up enjoying what you buy more than the excitement of actually buying it. It’s exciting, right? Going shopping and seeing something that you know will leave you with a buzz when it’s wrapped up in a bag in your hand?

But what if that purchase costs less than the cup of coffee you’re about to drink to give yourself a breather from all that walking around? What if the delivery costs more for that dress you’re about to buy in the sale? What is that really saying about it?

You’ll know you’ll end up wearing something you buy if you think about it first. Be conscious – that’s pretty much my main motto at the moment.


What are your tips on knowing whether you’ll wear something you buy? Let me know in the comments!


Lots of Love… Tolly Dolly Posh xx

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You Can’t Call Yourself a Feminist If You’re Supporting Fast Fashion

By October 21, 2016 Ethical

It seems a little bit over the top to point this out right at the start of this post but I honestly believe it’s true; you can’t call yourself a feminist if you believe in fast fashion.

threadbare by anne elizabeth moore review - feminist fast fashion

This belief hit me whilst reading “Threadbare: Clothes, Sex & Trafficking” by Anne Elizabeth Moore. It’s an illustrated non-fiction comic all about the fashion industry and how it links in with sex work and trafficking. It sounds like a pretty heavy topic, but it was possibly one of the easiest ethical/anti-fast fashion reads I’ve finished so far, and for those of you who prefer something a little more attractive to the eyes, then I’d definitely recommend it (however I will point out – it does have fairly small text to read).

The statistic that struck me with this realisation was this – 1 in 7 women worldwide, work in the fashion industry. The tricky thing about feminism is how it is deemed to be only related to women and feminine issues, when as we should all know by now, it’s about equality, and the only way we can reach gender equality and an equal balance between men and women, is by working on the imbalance of which is mainly weighing down on, well, women.

So seeing as a seventh of the female population in the world are somewhat responsible for the fashion industry, it would seem a bit absurd to not think about how it affects those people, wouldn’t it?

threadbare by anne elizabeth moore review - feminist fast fashion

One of the main issues surrounding fast fashion and the industry as a whole is the problem surrounding working conditions. 80% of garment workers are women. According to the book “To Die For” by Lucy Siegle, if we break down the price of a £4 (ASDA) t-shirt, £1.18.5p goes to the supplier; £2.80 goes straight to ASDA as profit and the garment worker (most probably a woman) receives just 1.5p.

That’s 1.5p per what could possibly be 200 garments per day (roughly £4 a day), in a factory with poor safety regulations. In fact, 60% of factories in Bangladesh are structurally unsound according to a 2013 study, which makes the Rana Plaza disaster even more tragic, because it would be so easy for it to happen again.

Upon reading more about feminism and fast-fashion, I read fellow blogger Jen’s post about her thoughts, and her point about clothes plastered with feministic slogans and messages of empowerment really raised a great question; how can we be buying these clothes that promote female empowerment that cost as much as a coffee at Starbucks, when the people making them can barely afford to live and make these clothes for us?

How can we say we’re feminists when we’re supporting companies that don’t have any interest in the women (some of which are in their teens) that they employ and the situations that they are in?

threadbare by anne elizabeth moore review - feminist fast fashion

The answer is, we simply can’t. If feminism is about bringing equality to women, then we can’t call ourselves feminists if we’re still supporting a cycle and an industry that still promotes inequality. It doesn’t matter what a brand is doing on the surface. It doesn’t matter what natural beauty campaigns they’re running, or what slogans are on those t-shirts.

At the end of the day, if they didn’t have the garment workers in the first place, then they wouldn’t have their company – we wouldn’t have our clothes and our wardrobes full of outfits. We as women, as men, and as humans who need to prolong the earth we stand on – cannot call ourselves feminists if we live with the mindset that this is okay.

In line with that, one of my favourite parts of “Threadbare” and actually the page that featured that slap-in-the-face statistic, was this –

‘So if you want to support job opportunities for women in developing nations, don’t shop at the mall.’

threadbare by anne elizabeth moore review - feminist fast fashion

If you want to call yourself a feminist and support one of the biggest industries in the world, and a seventh of the female  population (cisgender/transgender – unfortunately there isn’t a clear statistic for that number, which would bring me onto a whole other topic of discrimination), then don’t support what is causing the most damage. Or like I’ve said many times before; be conscious. Hold retailers responsible.

So yes, I am a feminist, because I’m doing my part to avoid supporting companies who don’t value their workers and aren’t doing their part to create a fairer industry. Are you?

  Lots of Love… Tolly Dolly Posh xx

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Starting an Ethical Wardrobe | Secondhand Autumn Shopping

By October 14, 2016 Ethical, My Style

I know I’m not really supposed to apologise for what goes on, on this blog, but I would just like to say a quick sorry for my lack of blog posts since LFW finished. I did actually give a quick warning to say I’d be on a break, but then I was struck by a dreaded cold and the break stretched further than I’d anticipated. However, I’m hopefully back for good now! I thought I’d start things back up again with a simple, good ol’ fashion-y post about what I’ve been shopping for recently, all in the form of secondhand pieces of course! Much more satisfying and a great way to gain inspiration for your own ethical wardrobe…

how to start an ethical wardrobe - secondhand shopping for autumn fashion

how to start an ethical wardrobe - secondhand shopping for autumn fashion


~ WHAT I BOUGHT: £80 ~

☞ Vintage yellow leather jacket (€35 – jumble sale)
☞ Black jeans (£5 – charity shop)
☞ Floral oversized shirt (£8 – charity shop)
☞ Sheer white ruffle cover-up (€3 – jumble sale)
☞ Vintage gold sunglasses (€2 – jumble sale)

☞ Navy satin suit trousers (€5 – jumble sale)
☞ Navy satin suit jacket (€5 – jumble sale)
☞ Pink cashmere roll neck (£5 – charity shop)
☞ Lurex black sparkly slip dress (£7 – charity shop)
☞ Purple satin ruffle blouse (€5 – jumble sale)


As I was saying; satisfying, isn’t it? All of that for the price you might pay for two or three high street items which aren’t necessarily (well, almost definitely) ethically or sustainably produced. What’s even more satisfying is how everything blends and matches so well! It wasn’t really intentional, but when you’re shopping in all in one, I suppose it’s a subconscious thing, to buy items that all match up perfectly. Technically, though, I didn’t buy all of this is in one as you can see from the labels above. Unfortunately, I didn’t keep my receipts to tell you which charity shops I shopped in, but I can tell you from memory that RSPCA & Longfield Hospice are two of my favourites for well-sorted stock.

For these recent purchases, the only items I had in mind beforehand was some sort of evening dress (I’m off on a cruise at the start of November and let me tell you, they dress fancy) and possibly, a suit. A while ago whilst in the car, my dad spotted a men’s suit in the window of a shop and um… it turns out that apparently, it was a better fit for me (it was polka dot, mind you), so ever since then I’ve been on the hunt for a matching two piece! I’ve actually become really interested in suits in general over the past few months, just because of their fit and the androgynous vibe that comes with them.

how to start an ethical wardrobe - secondhand shopping for autumn fashion

how to start an ethical wardrobe - secondhand shopping for autumn fashion

It turns out that running giddily around a jumble sale looking for every single stand of clothes pays off because I found it! I found the suit I was looking for! I hadn’t really decided on my ideal suit, but I knew a navy one wouldn’t turn me away. You can’t really see it in these pictures, but I promise once I’ve adjusted the shoulders, I’ll be shooting it ASAP! It’s actually a satin number with the most gorgeous fitted trousers, and it cost me €10 in total. And the even greater thing? At the same jumble sale, I picked up two options for blouses.

I don’t feel so guilty indulging in trends when I’m buying them secondhand (trends = mass consumption/mass production), so when I, my mum spotted a sheer ruffled cover-up, almost lingerie style blouse at the same seller’s stall, I knew it would make a great textural contrast against the satin. Plus, white and navy is a really crisp and sharp colour combination and will work really well for an evening event (did I say something about a cruise?). The second blouse is another satin piece but in a light purple. Although contrasts are nice, I thought it would blend in nicely as a more fitted and ‘proper’ shirt with the suit.

how to start an ethical wardrobe - secondhand shopping for autumn fashion

how to start an ethical wardrobe - secondhand shopping for autumn fashion

how to start an ethical wardrobe - secondhand shopping for autumn fashion

how to start an ethical wardrobe - secondhand shopping for autumn fashion


Rings: Middle Finger (Unknown) // Index Finger (Arezzo D’oro Diamond Cut Stacker Ring – Gemporia)*


Speaking of that ruffled blouse, it looks great with the evening dress I managed to pick up! I know not many people are fans of lurex fabric, but I think if worn in the right way, it can look just as elegant as any other sparkly material. As you would have seen in my last outfit post, I love layering slip dresses, and it looks great with any kind of texture or colour. The black shade means I’ll be able to wear it to dinner, but also be able to go for a slightly grungier look in the day. Versatile, non?

Oh and yes, yes that is a cashmere ‘granny jumper’. It was one of those purchases which I was unsure about at first, so I left the charity shop empty handed before going back again and trying it on because it just seemed too tempting. It will work with jeans, it will work with a dress and who knows, maybe it will even work with the suit? I love muted pink, as you will already know if you’ve read my whole post basically dedicated to it.

Oh and that jacket? Another item which I had to go back for. In fact there was shopping drama with this one! I asked the seller if he’d give me a deal because I wasn’t that willing to buy it for his original price of €40 (even though it is vintage leather), so he said he’d drop it to €35, final price. I mulled it over, he put it back out on a rail, and somebody else tried it on… and luckily, they didn’t want it, so I bought it, but only just before another lady asked to try it on. It was a faff, but I have it on my shoulders (and of course, on my arms when I’m actually wearing it out and about). A good point to remember though – jumble or carboot sale shopping allows for bargaining. 

So there we have it! All secondhand. I hope you liked reading about my recent shopping experiences. The reason I do these ‘ethical wardrobe‘ posts, is to try and share with you how easy it is to create a collection you enjoy wearing without having to effect the world and environment around us. Buying secondhand means recycling, giving back to charity and supporting your local communities. Give it a go! See what you can find for £80…

Lots of Love… Tolly Dolly Posh xx

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5 Lessons I Learned from Reading Vivienne Westwood’s Memoir

By September 10, 2016 Fashion

I promised a while ago that I would do a write-up of Vivienne Westwood’s latest memoir, written by herself and Ian Kelly, so that’s exactly what I’m going to do today! The book has been available for a fair amount of time now (…I received it at Christmas…), but that doesn’t take away from some of the powerful messages within it. I’m going to be sharing with you, five of the lessons I learned from the 400 or so pages…

vivienne westwood ian kelly memoir book review

vivienne westwood ian kelly memoir book review

#1 – You have to just go for it…


Apart from the ambition to prove something to myself, there was also, for me, a kind of duty. A duty that I owed to fashion or to myself. That something I could do, I somehow ought to do. Because if I don’t do it, nobody else would. Just like my politics really. Just like me as a little girl, ‘It was me’. I don’t know, so that’s why I did it, and although it was at times a chore, I don’t regret it. Just the opposite. I proved what I wanted to prove and I have found real satisfaction in it, as well as a voice. But if somebody had come along to me in 1979 and said, “Look, Vivienne, you’re really good but I’m as good as you are and I can do that job for you. You go off to university.”, I probably would have said, “Oh, all right, ok I will.

Page 240

I’m a big believer in ‘everything happens for a reason’ and the whole ‘we’re on a journey’ way of looking at life, so this really resonated with me. I’ve always known in my mind what I’m here for, so knowing that she had a vision in her mind and didn’t let other people stop her, is really empowering. You can’t let people who are doing similar things get you down because there is only one version of you. You are the only person who can create something unique and unique, even if it’s similar or someone is capable of doing the same thing.

My goal in fashion combines numerous different factors, a couple of which weren’t yet in my mind a few years ago, but that’s okay; it’s all adding up to what will be my end goal. Nobody else can achieve that but me.

vivienne westwood ian kelly memoir book review

#2 – Comfortable is just an idea…


The convention that comfortable clothes should be loose-fitting is a convention of our time. I feel comfortable when I think I look great, and I couldn’t bear to put on shapeless, stamped-out mass-manufactured clothes. I design clothes in the hope of breaking convention. Comfort is to do also with completing a mental image of what you want to look like. What you are and who you are.

Page 306

I’m also a big believer in being yourself and the concept of being comfortable meaning being comfortable within yourself before anything else. I actually wrote a piece on a similar topic, but this little segment really solidifies the idea. It also gives me motivation for my own fashion design career, because I too, want to design clothes that break convention and redefine it.

Comfort is whatever feels normal for you. It’s an idea that was created to keep us feeling safe… but in my opinion, you can only really feel safe and content when you are doing exactly what you need to be doing, and exactly what you believe in.

As you will read in that blog post of mine, for me, comfort is wearing what I want even if it’s not the norm. It’s wearing leather jackets instead of floral dresses and having memories to look back on where I’m wearing Dr Martens instead of sandals. Plus – I definitely don’t want to be wearing mass-manufactured clothes anymore, which brings me on to my next lesson learned…

vivienne westwood ian kelly memoir book review

#3 – Becoming more ethical and sustainable really does take time…


“Guilty”, Vivienne tends to say, sometimes even literally holding up her hands. “One answer is that you have to start from where you are. Another is that I reach people – people who read fashion magazines for instance – who would never have heard about some of this otherwise.”

Page 381

Reading yet another ethical fashion icon talk about how they’re not even perfect themselves truly does make you feel like you can breathe. I’ve discussed this before, but you really do have to look at it all from the situation you are in. If you can help spread the message at the same time, then that’s just as important to take into account. You’re doing twice as much if you’re being conscious as well as spreading the same ideals. Yet another lesson that nicely ties in with a recent blog post of mine, where I spoke about why influencers need to use their influence.

vivienne westwood ian kelly memoir book review

#4 – …and educating yourself on the topics matter.


Johnny Rotten’s songs really were very clever, weren’t they? ‘No future. Your future dream is a shopping scheme.’ We need to stop educating people to be consumers and educate them so they are capable of thinking with their own minds.

Page 213

I don’t care how many times I’ve reiterated this fact, or how many times I’ve stated I don’t care how many times I’ve reiterated this fact, but it really is important to educate yourself on topics if you want to fully understand them. Reading news articles is all well and good, but as soon as you dig a little deeper, you’ll start to realise how significant these matters really are. And Vivienne is right – Johnny Rotten’s lyrics are clever and they work just as well as they did within the heart of the punk era, as they do now.

Another mini lesson I suppose is that we really do owe everything to Vivienne when it comes to punk, whether that’s in terms of music or fashion.

vivienne westwood ian kelly memoir book review

#5 – Perhaps there’s a reason that designers are only wearing simple clothes on the catwalk…


I nearly missed the [Pirate] show, and Malcolm made me go on stage, saying ‘They want to see you as you are, they want to see that you’ve been working.

Page 239

The fifth and final lesson is a bit of an odd one, and more of a realisation to be honest as I’ve always been curious as to why designers don’t seem to express themselves when it comes to taking their bow and applaud on the catwalk. Most designers tend to be wearing all black, or monochromatic outfits and it’s always seemed bizarre to me when the clothes they’re showcasing are so creative and individual.

This line makes a lot of sense to me now (even if that wasn’t its intent), and is something I’ll take into account the next time I’m watching the shows. After all, designing isn’t an easy job, so if they feel comfortable in what they work in, then that’s all that should matter, and that’s all that we should expect to see – it’s a form of realism.


There’s so much more to her book than all of that, though. It’s really opened my eyes up to how a career can drastically change and how creating long lasting relationships are so vital to achieving that. It’s also opened my eyes up to how much influence Vivienne has really made and how she too, travelled and experienced part of her journey in Italy.

I’m definitely going to learn more about topics mentioned in the book, specifically Climate Revolution and how I can make my mark in the world of sustainability. I’d highly recommend picking up a copy!

I’m now off to read some more of To Die For by Lucy Siegle, and check the post box to see if my copy of Threadbare has arrived; it’s a book all about the fashion industry and sex trafficking, in comic book form! What’s next on your reading list? Lots of Love… Tolly Dolly Posh xx

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Shop Art Theft | Independent Designers vs ZARA

By August 16, 2016 Fashion

This might be a little late in terms of the general press, but in my opinion these sorts of things don’t really have a date as to which you need to speak about them, because the messages behind the issues should last for as long as possible. This time it’s art theft – more specifically design theft by huge high street names and independent designers.

shop art theft - tuesday bassen ZARA - mixed emotions club


~ MIXED EMOTIONS CLUB PIN by Tuesday Bassen (Shop Tuesday) ~


I’ve always been aware of rip-offs. In my opinion, it’s not welcome in any shape or size. There’s a great article on Business of Fashion which explains the gist of it, but basically – rip-offs and ‘inspired pieces’ (I mean those types of inspired pieces which are basically identical apart from colour and texture) kill art. They take away any form of merit for the original artist and designer, because nobody actually knows where they originate from.

It doesn’t matter if ASOS are making shoes which look similar to Valentino’s strappy and studded pair – for people who aren’t in the know, the original idea from Valentino goes unnoticed and the money goes straight to ASOS, or whatever brand it might be. You’re giving more money to the brands that don’t have much of a design team, for them to go on creating more of these unoriginal designs (or giving money to their buyers who don’t realise what they’re doing – or do, but don’t care).

Some might argue that rip-offs give a budget friendly alternative to what we find on the catwalks, but that doesn’t make it justifyable. Think of all the bags that look exactly like those Michael Kors designs, but people think they’re just from New Look? It might be cheaper, it might be a way to keep the high street full on stock (another thing that isn’t right on any level – mass consumption and production is something I’ve spoken about a lot recently) and it might spread the message of what fashion is about during the current times, but it doesn’t mean we should carry on doing it.

shop art theft - tuesday bassen ZARA - mixed emotions club

It’s even worse when it’s designs taken from smaller independent designers like Tuesday Bassen for example. Her quirky illustrative products were found in ZARA stores, but completely unlicensed – no money or credit going back to Tuesday whatsoever, because ‘they weren’t her designs’… when they look exactly the same.

It’s clear that if a ZARA (or Stradivarius, or Bershka, or Pull & Bear) consumer were shown the original design by one of the 20 or more illustrators and designers that they’d copied, against the product they were wanting to buy on the high street, they’d probably re-think their purchase. And if they didn’t – well, then they’re part of the problem.

According to this article on TheCut, ZARA was taking a lot of its ‘inspiration’ from places like Instagram and Tumblr – where Tuesday and other designers post most of their designs and products, receiving thousands of likes and plenty of interaction to get themselves under the noses of design teams from big name brands like, well, ZARA.

shop art theft - tuesday bassen ZARA - mixed emotions club

One of the most disappointing parts of the whole thing is the fact that these rip-offs are usually of a lower quality and standard, so the original artistic idea is lowered to a quality which isn’t as valued as what it actually came from. Take a look at the Mixed Emotions pin that I have above (bought directly from Tuesday’s shop, shipped from the US) and compare it to the plastic version on this Bershka sweatshirt.

Most people wouldn’t turn a blind eye to it, when really, if they wanted the real deal that will last them much longer and is supporting somebody’s career rather than a multi-million/billion pound corporation, they could just log online or head to an official stockist’s shop and buy something much more worth their while.

shop art theft - tuesday bassen ZARA - mixed emotions club

The worst thing about it though, is the response from ZARA’s legal team when Tuesday got in touch to put her foot down on what is obviously not fair…


“The lack of distinctiveness of your client’s purported designs makes it very hard to see how a significant part of the population anywhere in the world would associate the signs with Tuesday Bassen. This is our firm view, and being fully aware of the 3rd party notifications that you have brought to our attention. In this last regard, please note that such notifications amount to a handful of complaints only; when it is borne in mind that millions of users worldwide visit the respective websites monthly (Zara: 98,000,000 average monthly visits last year, Bershka: 15,000,000 average monthly visits last year), the figures clearly put those few notifications into sharp perspective.” (x)


i.e – We’re more well-known than you so, does anyone really care?
Yes actually, they do. The designers; the designer’s customers; fellow designers and social media all care. It’s been in the news and in the media so much recently that all the effected designers have teamed together with Adam J Kurtz (ZARA and Bershka both taking his designs) to create the “Shop Art Theft” website and campaign.

The main reason for a campaign being started like this, is because small independent designers and artists don’t have the back-up and legal team as the likes of ZARA. They aren’t able to afford the thousands of pounds of legal fees to defend them; so brands keep on ripping them off because they knows its very unlikely they’ll actually have to do anything about it.

shop art theft - tuesday bassen ZARA - mixed emotions club

~ QUESTIONS TO ASK YOURSELF ~

 Were you aware that this was a common issue?
When was the last time you supported an independent designer?
 Have you ever bought a rip-off?
Why did you buy the rip-off and not the original?
⬙ Do you think rip-offs are okay at all?

 Do you think ZARA’s response was good enough?
 If not – how do you think they could have responded?
 What’s more important to you; price or the original design?
⬙ Will you be supporting Shop Art Theft? If so – how? Social media? Buying the originals?

In my opinion, seeing as I’m not really shopping on the high-street anymore anyway (ethical/sustainable fashion is my jam), I’d say that you should boycott brands that see individuals and artists this way, because if that’s how they’re treating legally incorrect issues, think what their mindset is probably on things just like that – ethical and sustainable issues like their workers and factories.

If boycotting them all together isn’t what you’re interested in, then at least take a look at the Shop Art Theft site and see if there’s anything you’ve purchased from offending shops without realising, and then buy the originals. If you haven’t bought a rip-off, support the designers anyway, like I did myself. Give the money to the original artist; give them what they deserve.

The best way to look at this in my opinion is – if you’re not allowed to use images and pictures for free, why should you be able to take illustrations and designs for products for free? That’s making money off of somebody else’s hard work, which wouldn’t and shouldn’t be allowed in any other industry.

 

  Lots of Love… Tolly Dolly Posh xx

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Stitched Up: The Anti-Capitalist Book of Fashion by Tansy E. Hoskins

By August 3, 2016 Ethical

I’m not meaning to fill up my blog with book reviews, but I’m back again today with just that! I’ve been dropping notes here and there that I’d be reviewing “Stitched Up: The Anti-Capitalist Book of Fashion” by Tansy E. Hoskins, so that’s exactly what I’m going to be doing. It’s another book based around ethical and sustainable fashion, as well as the effects of fast fashion, as that’s what I’ve been researching and wanting to learn more about recently…

Stitched Up The Anti Capitalist Book of Fashion by Tansy Hoskins book review

Stitched Up is a book opening up about the world of fashion and what’s behind the clothes we wear. It flicks between brands and labels like Primark to Karl Lagerfeld as it explores consumerism, class and advertising, to reveal the interests which benefit from exploitation. Tansy delves into the relationship with the planet and with our bodies to uncover what makes the industry so damaging.

Along with advertising, it takes a look at racism and beauty standards and why they exist, as well as what could happen if the industry starts to adapt and change to better itself. It’s filled with accurate information and true insights and truly opens your eyes to why we shouldn’t just be blaming the high street for the effects and disasters happening – we should really be blaming capitalism.

I wasn’t quite sure how to start this review, so I’m going to note down some of the topics that came up and how I responded to them and how I am still reacting to them.

Stitched Up The Anti Capitalist Book of Fashion by Tansy Hoskins book review

I’ll begin with one of the most interesting and eye opening chapters for me – ‘Stitching it’. In this chapter, Tansy talks about garment production and the arguments as to ‘why sweatshops have benefits’. There’s one argument in particular which is based upon the idea that manufacturers would flee from developing countries where the sweatshops are based, if there was a wage increase to help and support the workers. Yet the logic fails when you take a look at the statistics and facts, which are all clearly marked out on Page 87…

“The wages of garment workers could be doubled without there being a noticeable impact on the price of clothing. The wages of garment workers account for 1-3 per cent of the cost of clothing – 1.8 per cent in a 2002 study by the economist Robert Pollin. According to experts: ‘for a typical sportswear garment, doubling labour costs (by doubling wages) would result in retail price increases of roughly 1-3 per cent; tripling wages would result in price increases of 2-6 per cent.'”


There’s then an example of a dress Kate Middleton wore by Reiss. Female workers in the Romanian sweatshop producing the dress, were paid only £168 a month (or, 99p an hour). The dress originally retailed at £175, so if their wages had been doubled, the dress would have cost just £178.15. That’s £3.15 more. That’s the price of a coffee in a Starbucks or a Costa. It’s a price that anyone shopping at Reiss would be able to afford, and a small difference that the brand could easily work with. If we’re paying the same amount as one worker’s monthly income for a dress, then surely, something’s not right?

Stitched Up The Anti Capitalist Book of Fashion by Tansy Hoskins book review

On the same vein of sweatshops is the quality of garment factories and workshops. After the Rana Plaza disaster, it’s obvious that things need to change, but what’s quite shocking is how easy it would be to do it; Tansy explains on Page 77…

“According to the Workers Rights Consortium, the cost of implementing decent standards in Bangladesh’s 4500 factories would be $3 billion spent over five years. Consider that the five siblings of the Walton family, which controls Walmart, each have personal fortunes of £18 billion. Just 3.5 per cent of their wealth would ensure that the people who slave for them do not die horribly in the process.


Like a lot of these statements that are featured in the book, there are many reasons why these changes aren’t happening, even if the opportunities to do so are there. The main reason is capitalism (hence the name of the book) and how corporations work together to keep profits high and to keep things ticking along in a cycle (more on that in a moment); but that doesn’t make it seem any less simple.

My initial thought was – ‘Imagine that? Imagine if a brand really did that. Imagine if they used what they have, and what they don’t necessarily need, to help what they know is a problem? It would not only be a benefit to the people receiving the help, but it would also be a benefit to their brand and how they’re perceived – no?’ – until another chapter popped up and got me thinking about using change for promotional benefits.

Stitched Up The Anti Capitalist Book of Fashion by Tansy Hoskins book review

So many brands these days start up campaigns just for the name of their brand. For example, Marks & Spencer’s have their ‘Shwopping‘ campaign which promotes the idea of donating old and unwanted clothes, yet it becomes totally hypocritical when they start giving out vouchers and membership points for doing so. They’re promoting the idea of out with the old, in with more new. On the surface, it gives their brand a good name for being green and sustainable, yet the actual idea is the total opposite of that. ASOS are also a brand promoting the ‘swapping clothes’ idea; they may not be giving away vouchers in exchange, but the selling point is having more space in your wardrobe – out with the old, in with the ASOS!

We need more brands to be genuinely interested in change and learning more. We need more powerful voices to genuinely take charge, rather than have their PR and Marketing departments decide it would be great to support ‘Green Week’ so that they have a good voice, temporarily. It’s all an illusion, when really, they’re the ones creating the damage in the first place.

I’m going to jump back to the ticking along of the cycle I mentioned earlier with this Marx quote from Page 55 which I’ve already mentioned in my blog post about emotional sustainability to make things a little clearer…

“Fashion is more than just clothes; it is a commodity cycle of newness that makes clothes go out-of-date and keeps retailers in business. This makes consumption the final stage in the production of fashion: ‘A product becomes a real product only by being consumed,’ wrote Marx. ‘A garment becomes a real garment only in the act of being worn.'”


The industry is a cycle which starts with a trend that is produced on mass at low costs. Profits are made and the cycle starts again once that trend has fizzled out, or once the brands and companies have decided it needs to fizzle out so they can start making money from the next big thing. It’s unsustainable. I believe the number is roughly 52 collections per year for a high street brand. That’s 52 different cycles of clothes that are based around temporary ideas.

Just going into a store the other day and immersing myself within the summer to autumn transitional sales made me realise how true this is. It’s only just August and there are already autumnal pieces being sold, with summer pieces starting from €3.99 on discount.

Stitched Up The Anti Capitalist Book of Fashion by Tansy Hoskins book review

Not included in the book, but something I recently discovered through The JUST Project (possibly the best ethical directory there is), is that H&M-owned brand COS is running things slightly differently with two collections per year, each designed 18 months before they go on sale. Unfortunately that doesn’t guarantee perfect working conditions, but at least the sustainable base is being built upon.

Overall, Tansy has really given me some food for thought and has already made me purchase Lucy Siegle’s “To Die For” book for my next bit of research. I’m also taking a deeper look into Karl Marx and his views on capitalism, which I know might seem quite controversial, but when you read and listen to the beginnings of his ideas and ideologies, you can see where he was heading and how his opinions can be taken upon in current times.

I haven’t even touched on the beauty standards and racism side of things, so if you’d like me to talk a little about what I took from that, then please do let me know… or of course, buy a copy of the book yourself so you can have a read! It’s definitely worth it.

Look out for a review of Lucy Siegle’s book once it’s arrived and been read, as well as a review of Vivienne Westwood’s book in the not so distant future.

  Lots of Love… Tolly Dolly Posh xx

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Emotional Sustainability and Why Sentimental Items Have Value

By July 25, 2016 Ethical

We’re all guilty of keeping a piece of clothing or a pair of shoes in our wardrobe simply for the fact it reminds us of a certain time or moment in our lives, right? When it comes to a spring clean, there’s always that one item that you pick up and say, ‘I’ll throw you out one day’ to (yes, I personify my clothes – you’re probably guilty of that too), but never actually get around to doing so. But upon thinking about it, I’ve come to the conclusion that there’s value in sentimental fashion and clothing…

ethical and sustainable fashion - emotional sustainability

My first pair of Dr Martens // My blue Maid of Honour bracelet // A bracelet bought with my mum // My sister’s old ring // My mum’s old ring

The value is that it’s sustainable. Yes, keeping that dress you’ve had for four years is sustainable, because it’s lasting; it’s staying put and not being chucked away or replaced. So, you might not wear it very often, but you might have stopped yourself from buying something similar that one time because you know it’s there. You’re keeping an item and prolonging its worth, and whenever you see it, you’re being thrown back emotionally to a time you loved and appreciated.

There are some items you might own that you never want to lose, so you take extra care of them when you do showcase them to the world. I own a ring (pictured) which my dad originally bought for my mum many moons ago, and I go into a state of panic whenever I can’t find it – Note to self: always check leather jacket pockets.

These items are irreplaceable. They don’t keep up with the trends. They aren’t part of the profit gaining cycle of the industry. They may not even be long lasting items which were made of the best fabrics, but because we want to prolong the memory; we prolong the item.

ethical and sustainable fashion - emotional sustainability

I remember buying this bracelet from a small little shop with my mum.  It was nothing special in the moment, but she treated me to it and it always reminds me of that day. 

There are also those items that one day you might want to pass onto your children (just like my mum did with that ring). If you buy something of value and quality, it’s more likely to last longer, meaning you can pass it on in the future. Buying an expensive watch which will last several years, gives you that option to then pass it on to your child. “But it will probably be broken by then” I hear you say… repairs are an option, which is exactly why DIY fashion is promoted as sustainable.

For me, I’m clinging on to my first pair of Dr Martens. It sounds ridiculous, but yes, one day I hope that I can pass them on. They’ll remind me of a time in my life and how much I treasured them, and because I know they are of a certain quality (okay, not necessarily of an ethical and environmentally friendly quality), I know that they are going to last just that bit longer and I know that they can carry on being sustainable for much longer than a pair of shoes I could buy some time in the future. They were second hand, they’re being sustained, they can be repaired, and they will be passed on again. It’s a much more beneficial cycle than that of something new and temporary… which brings me to the idea of the sustainable fashion industry as a whole…

ethical and sustainable fashion - emotional sustainability

This silver necklace used to also be my mum’s and I hold it very close to my heart (a pun which was very much intended).

Sustainable fashion is about stepping out of the profitable cycle of fast fashion, and stepping into the cycle of clothes and items that last longer than the trend they were produced for. Fast fashion is all about trends and keeping things ticking along. To quote a line from ‘Stitched Up by Tansy Hoskins‘ (that I will be reviewing soon) – “It is a commodity cycle of newness that makes clothes go out-of-date and keeps retailers in business.”

Sustainable fashion has no sell-by-date or best-before label. It lasts. Buying a product which is made of higher quality fabrics and has been crafted in a way that not only prolongs the item, but prolongs the wellbeing of the earth, is going to be so much more beneficial to everyone (and the children that it gets passed on to).

The idea and meaning behind what a sustainable item is doing, brings us back to sentimentality. If consumers start to be aware of where their clothes are being made and by whom, they’ll start to appreciate their items and will stop seeing them as disposable items. We all need to start seeing our clothes and fashion as a whole as something that lasts longer than one season and a few weeks on a rack. If a moment can keep us clinging on for years, then the stories and effects of what we’re buying should be able to, too.

What’s one item you’re sustaining for sentimental reasons? Have you bought anything specifically sustainable recently? Let me know in the comments!


I hope you’ve been liking my posts recently. I feel like I’m back in the blogging game and really know where I’m going with it. I also hope you liked these pictures in this post! I’ve discovered that I’m in love with ‘Scanography‘ (the art of using a scanner as your camera) and I absolutely love the look and feel of them. I’ll talk to you soon!

Lots of Love… Tolly Dolly Posh xx

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The Gucci Museum – Florence, Italy 🇮🇹

By July 6, 2016 Fashion

Not only is Florence home to some of the greatest artworks in the world, it’s also home to one of the greatest designers in the world; Gucci. When I was in Florence, for €7 I was able to have a tour around the Gucci museum which is an archive from the beginning, right up to recent collections. It explores the story of Guccio Gucci and is honestly a breathtaking display. You can get rather up close and personal with the designs too, so I thought I’d give you a little glimpse…

gucci museum florence italy

gucci museum florence italy

gucci museum florence italy


locationLOCATION: Piazza della Signoria, Florence, IT  🇮🇹


I know that these days Gucci may not be the most ethical brand in the world (reading Stitched Up is really opening my eyes up to how it’s not just the high street causing the problems), but the heritage of the brand is really interesting to me, especially since I’ve been spending time in Italy. The booklet that I was given upon my entry to the museum describes the story…

“Situated in the heart of Florence, the museum is an homage to the city where Gucci’s story began. It was here in 1921 that Guccio Gucci founded the company which bore his name and which would go on to become a global powerhouse whose indisputable appeal transcends all ages and cultural backgrounds. At the turn of the 20th century, Guccio Gucci worked as a liftboy at London’s Savoy Hotel. It was here, whilst appraising the elegant manners of the hotel’s high society guests, that the young Gucci hit upon the idea of founding a leather goods enterprise that married an upper class British sensibility with impeccable Italian craftsmanship.”


gucci museum florence italy

gucci museum florence italy gucci museum florence italyFor me, one of the most interesting parts of the museum was seeing the progression from the very earlier designs and products to the newer collections and ranges, whether they be lifestyle or fashion. It’s actually a really great example of change (which I spoke about recently here – nice bit of self promotion, Tolly) and how brands develop over time… years in fact. There’s a wonderful archive of pieces from the earliest years, right up until now. You can even go down into the store afterwards, and experience even more of what Gucci has become.

There’s detailed insights into different, iconic Gucci elements, like the Flora print and the Double G logo. The Flora print was commissioned by Rodolfo Gucci (one of Guccio’s son), with Vittorio Accornero completing the commission, which became an eye-catching and unique design to be worn by Princess Grace of Monaco in 1966. More than forty-five years later, and the print is still being reworked and updated to keep up with the seasonal trends.

gucci museum florence italy

gucci museo 20

gucci museum florence italy gucci museum florence italy

For an aspiring designer who’s never lived in the world of wearing designer clothes, it did feel quite surreal to all of a sudden be up close and personal with it. It’s like being transported into a different world, one which has been changing and evolving over the years to become an iconic symbol of power and class, as well as creativity and innovation of classic Italian design. Although as I stated at the beginning, there’s a lot to be done to even make sure brands like Gucci are doing their best, it really is quite interesting to delve into where it all began, and learn more about how something genuinely can come from just a single spark of an idea.

If you’re in Florence, I definitely recommend you taking a look at the museum, or maybe even having a coffee in the cafe, and a browse at the book store which is full of some of my all time favourite fashion reads. I promise this is in no-way sponsored, it’s just a really great gem that some people might miss in the craziness of the Uffizi Gallery, just next door!


Have you been to the Gucci museum? What do you know about Gucci? Let me know in the comments below!

Lots of Love… Tolly Dolly Posh xx

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